Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a television
commercial in a video bearing in mind your answers and the importance of media
literacy through critical thinking.

Product

Message

Advertiser

Identification
technique

Generalization
technique

Emotional appeal
technique
Celebrity endorsement
technique
Ideology

When you finish your work, send the file to your instructor through the platform as
follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure the
file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning guide in
order to know if you have done all the assigned activities, know how to develop them
and deliver them correctly.
 Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

 Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.