Most Important Thing in

Travelling
Travelling is the kind of activity, which almost all the people love. For someone it
is an opportunity to relax and abstract from everyday busy life. For others it is
interesting to observe the way people of other cultures and mentality live. Some
people consider it to be the best way to have fun and always try to visit as many
clubs, pubs, restaurants and cafes as possible for their wallets and time limits.

Of course, there are people who are always unhappy with the way the life is,
and they will say that travelling is far from pleasant and involves a lot of stress
due to the necessity to pack their things, use public transport and so on. But
fortunately, those people are rather few and the majority understands how
travelling is exciting and interesting.

As for me, I have always enjoyed watching all-round views from some altitudes. I enjoy
watching them in my hometown and as soon as I am in some new city, I start looking for
such spots right away. When I am in such a place, I just hold my breath and observe the
beauty. At such moments I think about how our life is excellent, what beauty it offers us
and how important it is to value each moment of our lives.

From such places it is so exciting to observe city views and imagine how

thousands of people live in there and experience so many different feelings. I
understand that I am not alone, that I have so many chances and that I can reach
all my goals. The views of nature are also exciting, as while watching them, I
wonder how such beauty can be created and how it is important not to spoil it.

To sum up, travelling is great due to the fact that each and every person can find
something interesting and exciting for him- or herself. The main thing here is to
be open-minded and positive in your aspirations and world’s perception.
The Oxford Tours Company has formed a special program to provide travel packages to
people all over the world to experience a rare opportunity to visit London in its
celebration of the 2012 World Olympics. The 2012 Olympics will be held in London
around July- August 2012. The tour services are held before and during the World
Olympics and the other for a tour throughout London.

The company’s target clients are middle to high-income individuals, individuals

interested in nature and historical appreciation, adaptable in terms of weather and
environment and the like. These are businessmen, executive, families and
professionals. The major clients are projected to in urban areas European and US
cities. It is also projected that clients more likely to be married with 60% men and
40% women.

Oxford Tours will price its services at the middle of the market. It will provide a
quality service with excellent value. Its prices will be affordable for most middle-
class travelers with proper budget. The service will be priced based on similar
middle-class competitor prices and the value more or less of our offer. The
company will be priced based on similar competitors but we offer more services
and tour places that the average. The company is targeting relatively big market,
volume will be tremendous. In this forecast, the company will be able to get a very
high gross profit margin.

Objectives
Oxford Tour Company’s objectives for its operation include:

 1. To create a service and customer oriented company whose goal is to provide

the excellent;
 2. programs and services;
 3. To capture 30% market share of the middle-class travel industry during the
business implementation;
 4. To create a profitable and enjoyable business;
 5. To achieve a 60% return rate of customers after its initial implementation this
year, 2012;
Tour 1: Before the Olympics

Tour Name: Late Afternoon

Target: The Art Enthusiasts
Price: Adult – $175; Child – $125 (package includes, entrance to the venues,
snacks, tour guide and bus ride)

This tour starts after lunch break. It aims people who want to explore London as
an art masterpiece. It will showcase the different notable and historical places in
London. But unlike any other tour, tourists can interact and join in the activities
per venue. It is a very suitable place for everybody who wants to experience
peace and joy. At the end of the tour, it will surely create a perfect ambiance for
the people out of their busy work mind.