Role Play

Brief Of SE:

BRAND NAME : GK
PRODUCT : Variety of Epoxy flooring
MANUFACTURER : GK Technochem

The epoxy flooring marketed by GK Technochem a subsidiary of British Petroleum and is

available in a lot of varieties. GK Technochem is the market leader in the epoxy flooring
category in India.

As per a recent report published by the Builders Association of India (in which 4 different
brands were tested) – GK Technochem is the only one applicator in India to get ISO 9002
Certification, has the best after sales service (30% better than other applicators), the staff has
technically skilled workers, and best of the equipment’s and expertise in laying the surface.
GKT has not lost a single customer they have worked for.

You have been with GK Technochem for the past 2 years and have been selling in Delhi
Region. You’ve come to know about Matsui through an Economic Times report covering a
FICCI Seminar where Matsui’s chairman presented a paper (Appreciated a lot by the industry
and the media) on Indian operations of Matsui.

Competitive Information:
Major competitors are
Competitor A Rs.10,000
Competitor B Rs.11,000
G K Technochem Rs.14,000.

Role Play Veena Kumar