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  • GRP 6 Case Study1

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    debapriya sarkar
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    Grp_6_Case_Study1

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    4 views2 pages

    GRP 6 Case Study1

    Uploaded by

    debapriya sarkar

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    LOW SUPPORT

    LOW MEDIUM
    TRIAL RATE 30.40% 30.40%
    Marketing-Adjusted Trial Rate =
    Trial Rate * % Awareness * % ACV
    (distribution) * Penetration 2.349312 2.545088
    Trial Households = Households x
    Marketing-Adjusted Trial Rate 2.8191744 3.0541056
    Repeat Volume = Trial Households *
    % of Households Repurchasing *
    Repeat Purchase Occasions
    W SUPPORT MEDIUM SUPPORT HIGH SUPPORT
    HIGH LOW MEDIUM HIGH LOW MEDIUM HIGH
    30.40% 30.40% 30.40% 30.40% 30.40% 30.40% 30.40%

    3.0932608 2.852736 3.090464 3.756102 3.35616 3.63584 4.418944

    3.71191296 3.4232832 3.708557 4.507323 4.027392 4.363008 5.302733

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