7 domains model

Macro: Is this market attractive (customers), is the industry attractive (providers, companies) (if
the industry doesn’t grow that doesn’t necessarily correlate with market), a no answer doesn’t
mean it’s a no go for the startup
- PESTLE and or SWOT in the market domain
- 5 forces and or TWOS for the industry market

Micro level: segment (a specific part of the market and whether that is attractive), easy to find,
essay to access, homogeneous in the market domain. Market segmentation

Micro level on the industry domain; sustainable advantage

For industry on micro level: unique selling proposition

Use frameworks to create issues, causes consequences of the issues, try to create a logical
argument.

Total available market addressable market  target market

Final answer determined by insights and data

Team domains:
- Does the opportunity fit the teams’ business mission, personal aspirations and risk
propensy?
- Does
Respuestas
- 4 years ago, insurance adjustor
- walk people through the process in an easy way in recovering
- tech company

VIDEOS
- Business Model Canvas
o Consiste en
 Customer segment
 Value proposition for each segment
 Channels to reach customers
 Customer relationship to establish
 Revenue streams
 Key resources to create value
 Infrastructure
 Which assets are indispensable
 Key activities to create value
 Key partnerships
 Cost structure
o
- 7 domains
 o izquierda customers y
derecha competitors
o Micro factors market:
 To which market sement do you ofer benefits
 Re the benefits supeiorr to other offers
 How large is the segment and how large is it growing
 Can we use it to access other segments in future
o Macro
 Political,economic, social or technological drivers shape the markets
 Short term growth rate and long term
o Macro industry:
 How hard is it to enter
 How easy is it to win market share
 Who sets terms and conidiations
o Micro
 Sources of competitive advantage and how is it protected
 Sustainable competitive advantage
 Valuable
 Rare
 Hard to imitate
 Difficult to substitute
o 3 domains
 Shared vision, aspiration and propensity for risks
 Ability to execute on critical success factors
 Appropriate domain knowledge connects, up, down across value chain

Notes
- Macro--Overall market insurance for US (ppl who sell,broke, and , financial services,
- Macro --Industry and companies that make up insurance, insurance industry
- Micro market: major disasters, ppl who have insurance, segment by geography subset of
insurance buyers in Louisiana, trends are more ppl making more money and moving
here or moving away which would be bad what is the growth how many what’s affecting
them
- Selling proposition: to define the competition, not using them, using the traditional
insurance company, companies helping get ppl insurance

o
o Your market is the group of people who are, or will be, buying your
product or
service.
Your industry is the group of sellers, most often organizations that offer
products or
services similar to your own. These are your competitors.
o Market MACRO
 Look at the whole market. How big is it, in terms of the number of
customers, the
value of sales, and the quantity of units sold? Then, look at trends
within the market. Has it grown in recent years? If so, is this growth
likely to continue?
What you're doing here is checking that the market is big enough to
give you the growth you want, and that it's growing healthily
 PEST analysis
o Market MICRO
 Market segment
 Which segment of the overall market is most likely to benefit
from your venture?
 How is your venture or product different from others already
servicing this
segment?
 What trends is this segment showing? Is it growing, and, if
so, is this growth set to
continue?
 
What other market segments could you access if you're
successful in this one?
 Qualitative and quantitative data
 Talk to prospective customers to gather feedback on their needs,
and to find out how well competitors are meeting these. Then, look
for data on the sector you're targeting, for example, by reading
analysts'
reports and market research reports.
o Industry MACRO:
 Porter’s Five Forces
 Look at competitors (is rivalry), buyers, suppliers (
 Define the industry and whether it is easy or not to get into it
o Industry MICRO
 USP analysis (unique selling proposition)
 Competencies
 VRIO analysis

Clase
- Entrepreneurs discover a problem and create a solution (product/service) and create
business model
- Creating value for customers
- Good market margin
- 4 factors that drive success
o Good Startup team
o Problem/opportunity
o Working environment
o Approach/resources
- Find competitive advantage, growth potential and find an exit opportunity (someone
will want to buy you)
- Find analogs (proof that something has been done and it worked) and antilogs
- Seven Domains
o Total available marketaddressable markettarget market**
o Deliverable
 Executive summary
 Property insurance in disaster prevalent areas in US

Clase kevin

- Imporve the community

- Job creation,, small businesses, startups