8731/22, 4:48 PM 10 business-limiting SEO mistakes | Smart Insights ‘idso-c3tprengar). 0 8 ‘ur reac your bane wun 6% rears, dnt dy fered edo Moises conmarbeshpisaip- bushes abate 0 o Introduction Gongle's enginoors have sai tore are at east 200 ranking signals’ that affect whether you can rank above your compettors or not. To make SEO ‘even more challenging, mary of them change frequently in Google's algorithm updates - and some of those signals have never been fully confirmed, ‘Suffice to say, ican be relly tough knowing what matters In SEO and what doesnt. To help you, were golng to show you some really common ‘mistakes we have soon again and again as we work on SEO consulting and training projects. We thnk SEO isnt just for SEO specialists — all ‘hands-on marketers need to understand the main factors so they can ask SEO specialists and agencies the tough questions. We hope this guide helps you do just that ‘Make no mistake, Ifyou don take contol of your own SEO destiny you wil be litng your potential to grow your business compared to competitors wha are more SEO savvy. 1. Insufficient keyword research ‘We believe that understanding tne search terms your audience is using to search for your products and services in Google i far too important to be left solely to an agency. We have seen many cases where target keyword lists ae incomplete and not categorized around real-world consumer ‘search behaviour, For example, one financial services cient we worked vith on an SEO project had just 10 keywords they were reporting on. Yet, there are many diferent ypes of potential search terms. They simply weren't targeting the terms thelr competitors were searching or making use of longtal search {erms fo suppot content marketing efforts, so they wore missing out on vist and sales. Marketing teams should have a sold understanding ofthe keywords and search terms used by ther prospects, based around a gap analysis — _qanttative estimate of consumer search behaviours This data can be used to inform Keyword stratogy and guide content davelopment to ensure ‘hat the content being produced is relevant to the target audience. ——— . € eo This isan example ofthe type of grouped keyword gap analysis you can complet to show {your performance and polenta using our Gp analysis sreadshoat or mombors ‘There isa numberof tals tha wll help you nd and dovelop your keywords, these include Google Keyword Planner, Ubersuggest, KeywordtooLio, Moz, SEMrush, and more! More advanced teams should also consider a content ual o determine which pages may require editing, updating and/or consolidating, as well as ‘uncover new content marketing opportunites. Top tip: Avoid keyword cannibalism whenever possible hitps:wwn.smartnsights.com/advice!10-business-iiting-seo-mistakes! ane8731/22, 4:48 PM 10 business-limiting SEO mistakes | Smart Insights Pele Search Console is an important tol for seeing what keywords your pages are ranking for AS your ste gains authotly, you may find ple payee rank forthe same search lerms. Ifyou discover his, you need to decide which page lo ririize fr that search lrm. Ao al (fm only set one tte and meta description o a page so they need to persuade as many searchers to dick on them as possible, Recommended resource: Understanding consumer keyword search behaviour |Leam about consumer keywords search behaviour in our inoractve Leaming Path module, Conducting keyphrase analysis and matching the content on your website wit your customer's search behaviour wil help you bald strong ‘SEO foundation to grow and maintan relevant afc. In tis module, we recommend how to structure your keyword analysis based on out ‘Search keyword gap analysis template. + Understanding consumer keyword search behaviour (htps:/www smartinsightsconllearing-maduleslunderstanding-consumer- keyword-search-benavioure280%8b/ utm_saurce=treecontent&utm,_medium=guideButm_campaign=1Oseomistakes) ‘Access resource (https:/www.smartinsights.com/leaming-modules/understanding-consumer-keyword-search- behaviour%e2%80%8b/2utm_source=freecontent&utm_medium=quideButm_campaign=10seomistakes) Recommended resource: Gap analysis spreadsheet ‘This learning tutorial explains how to use a gap analysis to review the opportunty to grow your business more by targeting more keywords with SEO, Our SEO toolkit also includes a ‘gap analyss’ spreadsheet which we use to review how our SEO and Google Ads werk together. It's popular with members too to find new opportunites to gain more visibility. + Premium members download our Gap analysis spreadsheet (hipsi/wmw.smartnsights.comguides/seo-gap-analysis-spreadsheet) Access resource (https://www.smartinsights.com/guides/seo-gap-analysis-spreadsheet/) 2. Limited measurement of organic search ‘Organic search isa key driver of website trafic for many sites, yet this snot always measured or tacked effectively. Organic search is just one of ‘many diferent channel, each of which should be assessee against higher level objectives, goals. and KPIs. Creating a measurement framework will enable you to structure performance reporting 60 that organic search ~ and other channels ~ are measured against the broader goals you're aming to accomplish as @ marketer. Cary around SMART objectives Inked to goals and KPIs wil ive you the ablity to prortize activity, identity tools (auch as Google's Search Console for granular dats) and report on performance. ‘The Smart Insighis RAGE Planning Framework (ios Jira smarinsighis com/aig4al-markeing-salegyrace-2-oracticalramework-to-mprove ‘youtgital-marketing) can be used to simpy and articulate measurement and reporting by considering the key online marketing activites that ‘novd to be managed as part ofa digital marketing strategy: Voune—— Gually Value | 'As can bo seen in the graphic above, RACE looks al metrics at each stage of the purchase funnel an takes into consideration VQVC elements that Js Volume, Quality, Value, and Cost RACE is @ useful way of thinking about your goals and measuring effectiveness for SEO since ahough it drives Visitor volume inthe Reach phase, We also need to thnk about the Quality and Value of visits generated 1, Reach: Building brand awareness by maximising reach 2. Ret: Encouraging interactions to generate leads hitps:wwn.smartnsights.com/advice!10-business-iiting-seo-mistakes! ana8131/22, 448 PM 10 business-limiting SEO mistakes | Smart Insights 3, Convert: Conversion to sale 4 Engage: Develorng long-erm relationships o build customer leyaty and repeat purchases 0 Recommended resource: Create a digital marketing reporting dashboard |Leam how fo structure @ dashboard to report on dlgtal marketing with our quick and easy Learning Path module Every busines i difrent and has diferent goals. So, to use @dala-rven approach to improve results, you nead a dashboard that's talored to your business. Discover the options fr ereating a dashboard using the essential Volume-Cualiy-Value-Cost metis with this learning module + Create a digltal marketing reporting dashboard (htps:/hwww.smartnsighs.comileaming-modulesicreate-o-dilta- marketing- ddashocard/2utm_source=freecontentkuim_medium=guidefulm_campaign="0seomistakes) ‘Access resource (httos:/www.smartinsights.com/leaming-modules/create-2-digital-marketing-dashboard!? utm_source=freecontent&utm_medium=guide&utm_campaign= JOseomistakes) 3. Failing to exploit the ever-evolving SERPs features The atures displayed on search engine resus pages (SERPs) have changed dramatically over the yours Features such as the Knowledge Graph, Quick Answers, Featured Snippets and Reviews mean that marketers must know how to create the right ‘pes of content that search engines are looking to crawl index and featur In thir Search rsuls today. ‘A good awareness ofthe SERPS will help you to idanfy new content oppertunties and whats requied in order to bull visiblty within organic ‘search. Although some ofthese optons will be technical e.g. using Schema.org code to implement FAQs), ts alvays better lo atleast have an understanding ofthe opportunities so that you can start a conversation with an SEO specialist or develope” as to how to exploit hese now ‘opportunities. hitps:wwn.smartnsighs.com/advice!t0-business-imiting-se0-mistakes! site131/22, 4:48 PM 10 businesslimiting SEO mistakes | Smart Insights Google SERP Feature Graph “wena tt SERP bens 10 en. The Mest Fast Gp ela canes mao SRP fas oer tine. ck rox ea ty ete orn eons sears wi rece ote. except, td nd Wek ERP kits tt out oe rps pir mt Mo Ltr Mt ‘SERP Feature History (Past 30 Days) 2 rt tc toon ah va ‘a usa ng css 10400 Gog SERPs. priest qu guns ase 1K ot uy sa Sch lotto unven aa sre eit ay have changer at awe npn Forme lrsn sa ne ase, se Naga SE AV Guge 9 Coage ‘The Moz SERPs features summary shows which features are most important. Q osowoos Maz Pre MozLocal Free SEO To's 0 hitps:iwwn.smartnsights.com/advice!10-business-imiting-seo-mistakes!131/22, 4:48 PM 10 businesslimiting SEO mistakes | Smart Insights sended resource: Learn how to target featured snippets 0 ‘Access this advanced interactive medule to leam how featured snippets in the Search Engine Resuls Pages (SERPs) are generated by {Google and how you can optimize your content to increase the chances of your site being included inthe snippets + Got started (htosww smartinsights.comeaming-modulesitargeeatured-srippets eZ 80%? ulm _souree=freecontent&utm_medium=quide&uim_campaign=10seomistakes) Access resource (https:/www.smartinsights. comfleaming-modulesitarget-featured-snippetse2%80%8b/? ulm_source=freecontent&utm_medium=guide&utm_campaign=10seomistakes) 4, Lack of knowledge of the search engine ranking factors that REALLY matter Despite the hundreds of diferent ranking factors Google uses to determine what is and isnt featured within the SERPs, success is ulmately based (on a handful of key an-ste and ofsite factors, It's important for teams to include content owner and editors who have @ detailed working knowledge and understanding of the ‘ules’ of SEO and how they influence performance, ‘On-site ranking factors include having accurate page titles, headings, and copy linking out to other websites, as well as the identification and ‘removal of duplicate content, (Ofte factors include earming inks fom other bbe known for levant, qualty sites in order to buld your own website's ‘authori around the subject you want to Pee es eee eo Pee oat tena ec] eee er ree Cea eee) Coenen eee Penna Comer oer Pete een omer tee eee Moz “This cating of ranking factors by experts show how important inks from other sites til are in gaining wsibiy, with or-page factors just behind. So Its important to look at techniques for how content and outreach will atvact natural organic Inks as pat of your content marketing strategy. Recommended resource: Overview of on-page optimization ‘Loam the key on-page elements and ranking facors to improve rankings and enhance the user experience in this Leaming Path module Packed with examples and opportunites o test your knowledge, this module is perfec for building out your knowledge of on-page SEO and Its boating on rankings. + Star leaming now! (htps:lWwww-smartinsights comiearning-modulesoveriew-of-on-page-optinizalonsee2%80%80/? Uum_source=freecontentgutm_medlum=gulde&utm_campaign=10seomistakes) Access resource (https://www.smartinsights.comilearning-modules/overview-of-on-page-optimization%e2%80%8bI? utm_source=freecontent&utm_medium=guide&utm_campaign=10seomistakes) 5. ed technical SEO knowledge or tools hitps:wwn.smartnsights.com/advce!10-business-imiting-seo-mistakes! sineai 0 ~ ‘Boogle provides the Google Search Console (GSC, formerly Google Webmaster Tools) as a tool to help marketers minimize technical errors. While (2-42 of how search angine robots crawl and calogorza @ wabsite's content & ‘advanced technical knowledge isnot often realistic unless your marketing teams has a dedicat Site Audionce Comparison =] * pata Management PMc ations 2 Fusienes Targeting Dares “There are many realy useful free and pad tools to help Boost your SEO, You can learn more about these in our Essential digital marketing tole a for members. ‘Some ofthe basic technical SEO factors ‘hands-on! markelars need tobe awa of include: Enabling search engines to crawl and index your website's content Ensuring your website loads quickly Removal of thin’ or duplicate content Using Google Search Console and! or Bing Webmaster Tools to moniter performance Recommended resource: Benchmark SEO Competitiveness [Need more guidance on which tools to use to benchmark your SEO performances? Our module's goals to help you learn about the competitor analysis tools available for organi search and how to use thom. + Gottarted naw. (tp: smartinsights.con/learing-modulesibenchmark-eoo-compettiveness!? ulm _sourca=freecontentgutm_medium=guide&ulm_campaign=10seomistakes) Access resource (https:/www.smartinsights.comMlearning-modules/benchmark-seo-competitiveness/? lutm_source=freecontent&utm_medium=guide&utm_campaign=10seomistakes) hitps:iwwn.smartnsights.com/advice!10-business-iiting-seo-mistakes! ane131/22, 448 PM 10 businesslimiting SEO mistakes | Smart Insights ° ‘You may have seen our essential digital marketing tools wheel used across other resources and blogs on our site. Our detailed guides breaks down the top tools we recommend for all faces of your marketing, helping you make the right choice based on your goals and strategies, + Premium members downoad our Essential digital marketing tools guide (hitlswww.smartnsights comiguideslessental- digital. ‘marketing-tools/2utm_source=treecontentutm._medium=guidesulm_campaign="0seomistakes) ‘Access resource () 6. Insufficient unique quality content “The qual, rathor than quanty, ef content on your sito isa major drver of success in SEO. While the on-page markup of content is important (0g ‘age tiles, meta descriptions, headings), the quality ofthe content itself and ts potential to be read, shared, and linked to is whats relly crucial in ‘order ta stand-out versus compatitors ‘Smart insights, for example, has built up a strong domain authority (a metric fr how well a domains likely to rank in Google's search results by regulorly sharing advice via the blog ino variety of formes, including standard blog posts, visual planning mindtools, research reports and infogrophics. The regularly publishing of shareable, linkable, relevar enabled Smart insights to build o steady growth in backlinks, precisely what Google recor The Content Marketing Matrix content he sdsin its Webmaster Guidelines. Sma rats ‘Our content marketing mati gives a great way fr team and agency to brainstorm the best types of content to attract links for SEO and other goals Best Practi ‘onsider your in-house content creation resources, Panning engaging contentis one thing, but creating iis an entirely diferent matter. You have a wealth of factors to consider, chief among them being whether you create the content i-house or work with an extemal agencyireelancer. you're wring detailed blogs, you may already be set, but creating videos, infographics, an interactive landing pages demands entirely diferent sets of skis and sofwareitoals. hitps:iwwn.smartnsights.com/advice!10-business-iiting-seo-mistakes! 78131/22, 448 PM 10 business-limiting SEO mistakes | Smar Insights ‘ended resource: Define your content marketing strategy |Leam how to develop 2 content marketing strategy using our content analysis and planning tools learning module. ‘This module has been crested to help you discover how to choose the right type of content to atract, engage and convert your auience, as ell as ideation techniques to power that content. + Stat today htpsvw.smartnsights comearning-modulesidefine-contentmarketing-strategy!? Oseamistakes) ttm _sourea=freecontentgutm_medium=guidegulm_campaign= Access resource (https://www.smartinsights.comlearning-modules/define-content-markeling-strategy/? JOseomistakes) ulm_source=freecontent&utm_medium=guide&utm_campaigt 7. Weak external link-building strategies Gaining quality backlnas from other relevant sites remains the number one ranking factor fr SEO success, There is no shortcut to success (as demonstrated by the Smart Insights example above) and ifa site wan to compet effectively wih competitors in their eectr or niche, qualty contents king © key techniques for Linkebuling Rand Fishkin of Moz take about the shift from ink building to ink earning because gone are the days when links to websites could be easily ‘acquired, I" your site does not include content worth Inking to, you have to find a way to eam links in the ight way. {An effective outreach programme should work callaboratively with PR, marketing, sales and SEO to create and promete content that add genuine value for users in exchange for relevant links that will help create what's referred to as a natural inbound lnk prof. Recommended resource: Define content strategy to earn links Discover your options and devise an approach to atract Inks by creating engaging, shareable content with this interactive advanced leaming module ‘To be successful you neod a sald content strategy that blends citfrent content formats together to engage your aucence and influencers. This module wll empower you to do just tha + The best time to starts now. (hitpszw.smartinsghts.comeaming-modules/éefne-he-conlentstategy-to-2arn- links%e2%80%8b)2utm_source=treecontentButm_medium=guidesutm_campaign= Oseomistakes) Access resource (https://www.smartinsights.comflearning-modules/define-the-content-strategy-to-earn- links9%e2%80%8b/?utm_source=freecontent&utm_medium=guide&utm_campaign=10scomistakes) Best Practice: Consider the external site's point of view Lets say you're trying to earn inks trough to your site from high-authoriy news sites. You have to consider, and give a good reason, why ‘an extemal site would want fo send readers away fom their own ste and towards yours. or news stes, this fs most often to cite a data source (eg. a website's blog post publishing survey infermation which i hen coveree on @ news ste) or direct them to an offer the news site has arranged with the extemal ste (e.g, an advertorial for seasonal clothing) hitps:wn.smartnsigh'scom/advice!t0-business-imting-se0-mistakes! arte8731/22, 4:48 PM 10 business-limiting SEO mistakes | Smart Insights Sh wizvnal linking is not exploited (sist many marketers are aware of extemal ink-bulding, they often neglect to implement etecve intemal inking between or within fir own sts. ‘Search Engine Optimisation (seo) Toolkit View the Toolkit eo ’An example of how Smart Insights uses internal inking to boost rankings trough section specifi, contextual inks about a topic, rather than ust run ‘ofsite Inks. Here, only pages in the SEO secton of our blog nk to SEO resources atte end of articles rather than inthe main navigation gving them more contextual relevance. Internal linking isa ranking factor thats within our contol as content creators andis useful from both an SEO and user experience perspective asi ‘enables users to easly and efficiently navigate their way aroun a website Best Practi ry to establish an internal link ‘path’ ‘You naturaly want to keap readers on your site 60 you may be inclined to include links to mare of your cantnt in, fr example, your site's biog posts. However, what you dort wants the reader cicking through your site picking up information without being ven towards @ specific action (most kely a Goal you have established in Google Analytics). Obvous goals include purchases, newsletter signups or ssubmiting a sales enquiry, so ty to funnel your readers through your ste on a path towards a specie end goal, rather than having tem reading in cles through your ste, Recommended resource: Review your internal linking Intemal inking can help inform Google's ranking of pages, butt is offen underutilized by businesses because its power isn't wellknown by al site designers, SEOs or marketers. Use our learning module to understand how fo review your options for using diferent types of internal links to help your content rank mare igh. + Sart intemal inking property! (hips smartinights.comitearing-modulesreviewing-ntemaltinklng'e2%B0%80/? tum_source=freecontent&utm_medium=guideSuim_campaign=10seomistakes) Access resource (hlps:/vmw.smartinsights comearing-modulesireviewing-internal-inking%e2%80%8b/? juide8.utm_campaign=10seomistakes) 9. Poor content marketing and/or editorial strategy “The qualty of your content and the editorial calendar to keep it fresh should be a the heart of making SEO competitive so that your site atiacts inks and engages the rght audiences to share the content. hitps:twwn.smartnsights.com/advce!10-business-imiting-seo-mistakes! ona8731/22, 4:48 PM 10 businesslimiting SEO mistakes | Smart Insights ast os ° o Use the Contont marketing matrix to generate new ideas for content. [As search engines have advanced, so has SEO as a ciscipine ane the tactics and stratogs required to achieve success. Content marking atts ‘ost is about ereating content that specifically targets searches (based on Keyword research and analy), spar ofan ongoing editorial calendar, takes into account a range of rch content formats (see mistake 6 above) and integrates with PR, social media and influencer outreach. Recommended resource: Define your content marketing strategy Leam how to develop a content marketing strategy using aur content ar ‘and planning tools leaming module. ‘This module has been created to help you discover how to choose the right type of content to atract, engage and convert your audience, a ‘ol as ideation techniques to power that content. + Star today. (tos:/wa smattrsighs.convlearning-modulesidetie-content-marketng-trategy!? tm _soureeefreecontentgutm_mediumegude&ulm_campaign=10seomistakes) Access resource (https:/www.smartinsights.comilearning-modules/define-content-markeling-strategy!? utm_source=freecontent&utm_medium=guide&utm_campaign=10seomistakes) 10. Not keeping up with the latest trends and changes ‘SEO is such a fast moving area isnot suprising that teams wit limited SEO resource struggle to keep up wih the latest trends and changes. ‘According to Moz, there were seven Google algorttm updates in 2020, wth more speculated but not confmod - ard one so far in 2024 hitps:twwn.smartnsights.com/advice!10-business-iiting-seo-mistakes! sonei3tr22, 4-48 PM 10 businesslimiting SEO mistakes | Smart Insights 8 woz sei 0 o ‘2071 Updates Marketing teams should putin place a simple structure o system for monitoring the trends and changes tha will be mast useful and relevant to thom, Whilst there are hundreds of specalist forums and blogs i's advisable to start withthe resources that cover all the main developments. At Smart insights we don’t publish every fast minor update about SEO, so in our guides and alerts on the blog and in our enewsletter we focus on the essential ineed-to-know’ changes for marketers Whilst there are hundreds of specialist forums and blogs, i's advisable o start with the resources that wil give you the headlines! Maz blag {itp sscmaz arainag) - Bes or practical tests and insights on how to improve rankings. For ths latest Google changes seo the Moz Google Alganthm History (ta w.seomo7,ore/ggoglealgnsithm-change), ‘Search Engine Land (itp. Jw searchenginsland conv) Best for analysis of new search features by Danny Sullivan ‘Search Engine Roundlable Google vacates category (hips dw. seraunctable.com/category/ooosle-undates) - Best fr the monthly analy cof changes made by Google ‘Snatch Engine Walch (ha Junew searchenginewalch cam!) - Not as good as itonce was, but wort flowing Google resources to include in your feed ‘Google Webmaster Central Blog htps:/ggoglewepmastercentraLblogspal conv) Main source fr updates to search hitps:iwwn.smartnsights.com/advice!10-business-imiting-seo-mistakes! ne8131/22, 448 PM 10 business-limiting SEO mistakes | Smart Insights Recommended resource: https://www.smartinsights.com/learning-modules/understanding-the-latest-seo-ranking-factors/ ‘This module il guide you through maximizing the visolty of your organization's products and services, understanding wich levers to pull to make the biggest impact on resus, and following core principle of website optimization. + Got up to speed. (hitps:Awww.smartnsights convleaming-nodulstunderstanding the latest-seo-ranking actors’? Uutm_source=freecontent&utm_medium=guide&uim_campaign=10seomislakes) ‘Access resource (https:/www.smartinsights.com/leaming-modules/understanding-the-latest-seo-ranking-factors/? utm_source=freecontent&utm_medium=guide&utm_campaign=10seomistakes) Best Practice: Discover our SEO Learning Path and Toolkit \We hope you have found our SEO Mistakes guide ‘eye-opening’ To eam mare about our SEO resources head to our SEO took to iscover more resources with the dotals to take your SEO results to the next level hips 7A. smartnsights.convimprovelsearch-engine- ‘optimistion-se0-tooki/utm_source=freecantent&utm_medium=quide&utm_campaign=10seomistakes) To start the SEO Leaming Path from the beginning, head here (htps:/lwaw smartinsights.convleaming-patstsearch-engine-optmization se0/?utm_source=treecontent&utm_medium=quideautm_campaign=1Oseomistakes).I's packed with guided, interactive learning to take you from SEO rookie fo an advanced professional. So, whether youte brushing up on your sills orn nocd ofa roftesher, our SEO Learning Path has tal About premium membership ‘Smart Insights premium member resources support you to gel bette results from your marketing. Choose from the membership options below. Each includes actionable template in Word, Excel, and PowerPoint, best practice guides and our expert-érven interactive Learing Paths Individual membership 10 actionable ook deal for hands-on marketers working across dita tactics who want to lea the latest best practices or use a mere strategic approach to digital marketing eam more about inv mamibership pricing (htps:Jwww.smartinsights comlmembershipimembership-prcing/? medium=quide&utm_camozign= 1seomistakes) Um source=freecontentiut Business membership 410 addtional toolkits designed for marketing teams to Improve thee ltecycle marketing atvites as pat of digital transformation. Includes industry sector-specite resources for agencies, 828, franca eervices, rela, avel and nator profi organizations. Business members aro also abe to white label aur templates (hps:ww smartnsights com/guldeshtemplate-white labeling briefing-foragancies-and-consultants}, meaning you can inser your branding and inslanly create a template sullable fr client work, Also includes digital marketing eeaming structured around our RACE planning framework and for each ofthe main digital channels. \Leam more about business membership for diferent organizations (hipsi/wu smarinsighs.com/membershinteam-membesshin-engquiy/? medium=quidesulm_camozign= 1Oscomistakes) im source=freecontentiu We also recommend these other toolkits to improve your Key agency processes and resus for your customers DigtaLMakating Staogy/ tlt tos foun smarting coninarvaligta marlin. saley-slaninok) Content Markoing Stalagy ino (ins ney smarts comimpcoystnnlen markeing-Ioaki Social Media tatey oalut hts: smash. comm oravelsaiaeredia-maksinool) ‘Google Ana)tcs took (htps/lwersmatinsighs.comlimorovelgaogle-analtcs-ookil) hitps:wwn.smartnsigh's.com/advice!t0-business-iiting-se0-mistakes! sane8131/22, 448 PM 10 businesslimiting SEO mistakes | Smart Insights $ This ispartof the 4 % Search engine optimisation (SEO) Toolkit View the Toolkit (/toolkit/search-engine-optimisation/) Company ‘About (about) ntact us Yeontacl-) ‘Our manifesto (ata marketing-sratogyidgta-stratogydevelopmentimarkatingrarfesto}) ‘Advertsing (Ieotant-parnersip-enquiy) Training (ining) CConsuting teonsutaney!) Membership Momber options membership) hitps:wwn.smartnsigh's.com/advce!t0-business-imting-se0-mistakes! s3in48131/22, 448 PM 10 business-limiting SEO mistakes | Smart Insights Member resources (ta maketing-edve!) ‘Support and FAQ (supporaq)) o Premium membership Imembershipe-nembershiy) ‘Business membership (membershintean-memberenp-enauy) 8 Member pricing (imembersipimembereip-pricing) Resources Free resources (Imembershpibascsett) Premium resources tiga marketing-advce) ‘Templates Vit marketing-advca/rea0u1 Ebooks iglta- marketing avicerresourc loaning igidosislal markating-olearng) (Quick Wins veo) Strategy Diotal markoting strategy (improvelsgta-marketing-s-atey-ptaningooki) Dig ransfrmation improveldigtatransfarmation tack), Lfeoyele marksting Vimprovetmultensnnebifecyele-maraeting) ‘Agoncy grout limpeovelagency-growth-management-tookt) Managing ita teams vmprovelmanaging-dijtabmarkatng cams) RACE Planning ramawok (guisesdgtshmarkting-avategy-guide-T-stopso-succass) Hubs ‘Campaign planning (improveimarksting-campalgn-plancing took) ‘Content makeing (improvelconent-marketng-took) Ecomme:ce(improveleconmerceetai-gtaLmarkoig) Ema matkoting (improvelemal-marketng took) ‘Search Engine Optimzation (improvslarch-engine-oplinisaton-se000ki) ‘Social modia markaling improvalsocilmodia-markaingooki) User experiance and CRO (fmproveiigta-experionce-managementioali) FoLLowus In fet eensesncmngennet kee ae nf lao Hmtee) esr ORES rgoepefinsights) {© Smt ighe Markfng ligence) Li (hipsters cx) se othe webs conatesaczoplane fhe Stig Terms erm) and Pac Poy (racy) inn cooieace Uptracyitookeuse) hitps:wn.smartnsigh'scom/advce!t0-business-imting-se0-mistakes! sana