FORMATO BENCHMARKING

CARLOS EMERSON CAPATAZ PUA

NATALIA GONZÁLEZ CASTELLAR

JEYFER ENRIQUE GUTIÉRREZ AMADOR

JUNIOR ALFREDO PEREIRA QUIÑONEZ

INSTRUCTORA

DIANA CAROLINA SARAY

GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE - SENA

2 DE AGOSTO DEL 2022.
FORMATO BENCHMARKING

MAIN ASPECTS OF MY PRODUCT COMPETITION

COMPETITION
my product is more affordable than the competition product is more
Product the competition expensive than mine

purifresh is the cheapest product in the the competition product is the

Price market most expensive in the city

purifresh has the best sales systems the competition product has the
Sales systems among all of the products worst sales system

purifresh has all the payment methods the competition only receives
Payment systems available which makes it better than cash when you want to make a
the competition payment, that is why my product
is better
my product has lots of advertising the competition does not have
Advertising which makes it more visible than the advertising in social media, it is
competition the least seen among the market
my product always has a lot of the competition is not famous for
Promotion promotions, for instance, in this being a product with lots of
moment we have the cheapest prices discounts, that is why it is the
least bought in the area
my product is available to be sold the competition price ranges
Location right in the center of the city. That is around lots of money and is the
why it is the most popular least favorite of the costumers
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