ENGLISH FOR BUSINESS

COMPLEMENTARY
MATERIAL MODULE 03

Applying the Business Model Canvas: A

1 Practical Guide for Small Business
In this book, Steven Imke offers a help guide on how to decide about
the launch of a product, a startup or a new process by illustrating the
value of the company. It teaches entrepreneurs by using the Socratic
Method of asking and answering questions to complete each of the
building blocks of the Business Model Canvas. The Socratic Method is
a form of cooperative argumentative dialogue between individuals,
based on asking and answering questions to stimulate critical
thinking and to draw out ideas and underlying presuppositions.

Read the text: Imke, S. (2016).

Applying the Business Model Canvas: A Practical
Guide for Small Business CreateSpace Independent
Publishing Platform.

Business Model Canvas: From the idea to

2 business model
This book contains information about the Business Model Canvas,
which was described as a means of choice to visualize the business
model and a startup idea, and to test whether it makes sense from an
entrepreneurial perspective. Many experts believe that the Business
Model Canvas can replace the outdated business plan. So, it’s
considered a handbook for visionaries and initiators who want to
turn outdated business models upside down and start innovating
processes.

Read the text: KDP-Publisher. (2020).

Business Model Canvas: From the idea to business
model Independently published

Module 03: Business Model Canvas p. 1

 ENGLISH FOR BUSINESS

3 Operating Model Canvas

The authors of this book consider that the success of a company

depends on creating an organization that can deliver the chosen
strategy. So, they teach you how to define the main work processes,
choose an organization structure, decide where to locate and how to
lay out plans, set up relationships with suppliers and design a
management system with which to run the new organization. The
Operating Model Canvas helps you to create a target operating
model aligned to your strategy.

Read the text: Campbell et al. (2017).

Operating Model Canvas. Operating Model Canvas.

Module 03: Business Model Canvas p. 2