WRITING FOT THE WEB

INTRODUCTION:

The term "writing for the web" refers to writing that is adapted to people's online
reading habits. “Writing for the web,” is the process of writing online content, ad
copy, social media posts, and other marketing materials. Web content follows unique
writing conventions, and the usability of the content is just as important as the content
itself. So, “writing for the web” is more about presentation than content itself.

TYPES OF WEB WRITING:

1. Expository writing: This writing is used to explain in a concept and share

information to a broader audience. It provides evidence, statistics, or results and
focuses on the facts of certain topics. He will never mention his opinion.
Examples: Text-book, news stories, business, technical, scientific writing.

2. Persuasive writing: In this writing style, the writer is trying to convince the reader of
the validity of a certain position or argument. This writing includes the author’s
opinion and provide justification and evidence to support their claims.
Examples: Letters of recommendation, cover letters, op-eds and editorials newspaper
articles.

3. Descriptive writing: This type of writing is used to depict imaginary to create clear

picture in the mind of readers. This method helps the readers become more connected
to the writing by appealing to their sense. This type of writing is often found in
novels. Descriptive writing employs literacy techniques such as similes, metaphor,
allegory etc helps to engage the audience.
Examples: Poetry, Fictional novels or plays.

4. Narrative writing: The purpose of this writing style is to share information in the

context of a story. Like descriptive writing, this type will tell you about an event,
character, or place by instead of the author speaking from the outside of it all, he
becomes the character in the story.
Examples: Short stories, Novels, poetry, historical accounts.
FORMS OF WEB WRITING:

 Blog Post- A blog post is by far the most actively written piece of digital content. A
blog is a component of a website where a company publishes articles about issues that
their target audience is interested in. Each such article is known as a blog post.

 Web Page Copies- Most of the text created for all of a website's regular pages falls
under this category of content creation. The goal of website content writing is to
convey all of the information a potential customer could need about the company, its
products/services, how they benefit the customer, and its mission, vision, and values.

 Social Media Posts- Social media is a powerful platform for companies and
customers to communicate and interact. Brands have the chance to impact and
establish relationships with their target audience by consistently sharing intriguing
material on social media. Short paragraphs, blurbs, or rants are used to convey a
brand's real side, promote an event, share inspiring thoughts, or extend an offer in
social media content writing.

 Documentation - The more features and complexity a product or service has, the
deeper need for thorough documentation. Documentation shows detailed tutorials on
using all the features. So this area of website content writing deals with documenting
product features, updates, guides and tutorials.

 White Papers- In terms of content writing, PDF reports or books are usually given a
visual, in-depth treatment. They are more editorial than promotional in nature. Each
PDF guide or report covers a specific subject area or solution to a problem that a
business wants to help its audience with, while establishing their own thought
leadership and expertise.

 Case Studies- This is one of the classic bottom funnel content types. In fact, 78% of
B2B buyers use case studies when researching solutions. Case studies show your
prospects the results other buyers have achieved as a result of using your product or
service. So the prospects can envision similar success for themselves.
DO’S AND DON’T OF WEB WRITING:

Do’s
1) Do write in short paragraphs-
Whenever possible spilt your content into shorter paragraphs, bullet points and
lists.

2) Do an overall revision-
Eliminate everything unnecessary during rewriting and make it simpler.

3) Do implement on-page SEO-

Learn about On-page SEO. It help business to ease things.

4) Do create unique content-

Every person is distinctive and unique so they should possess a varied style of
writing.

5) Do read daily on ‘writing’ and ‘subject’-

Research and learn. Find, observe and follow the lessons of existing blogs with
successful writers.

6) Do post on social medium-

Everything that promotes the finding of your business for potential readers should
be a must.

7) Do your research-
To establish credibility and explain your calm, have facts, statistics, and
measurements derived from extensive investigation.

8) Do add visuals-
Adding visuals and images to your post can make your site look attractive.

9) Do put links in your post-

Adding links to your post helps to generate URL of your page which helps to
increase the views on your site.

10) Do maintain a consistent tone of voice-

Write about your business in a pleasant first-person tone or in an insightful
second person voice.
Don’t

1) Don’t lose your focus-

Adhere to the point and stop wandering to different topics

2) Don’t be inconsistent-
Keep on scheduling your posts consistently

3) Don’t neglect the importance of title-

The title decides whether the rest of your work will be read by audience.
Make your title attractive.

4) Don’t copy competitors-

Everyone has their own strategies and different audience to speak to so make
your own content.

5) Don’t focus on numbers-

Don’t get very descriptive just for the sake of increasing the word count.

6) Don’t write for SEO only-

Don’t write to please the search engine instead please your readers

7) Don’t compromise on quality-

Check the spelling and grammatical errors and create a solid structure of
sentences.

8) Don’t over stuff keywords-

The outcomes are complete opposite results if keywords are too much stuffed

9) Don’t plagiarize-
Take cues, draw inspiration and create your own unique content.

10) Don’t expect immediate ROI-

Any organisations ongoing content campaign take at least six months for
ROI.