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Management Science
January-May: 2022
(Increasing in
maximum Z)
Goal Programming Problem
Goal Programming was introduced by Charnes and Copper in
1961.
Now-a-days, in dynamic business environment profit
maximization is not only the objective of the management but
organization objectives vary according to the characteristics,
types, philosophy of management and particularly the
environmental conditions of the organizations.
Goal programming is a mathematical technique which is
applied to a variety of decision problems involving single or
multiple objectives.
The fundamental difference between GP and LP is that it
provides the solution of problems involving multiple
objectives arranged according to the decision maker’s priority.
Simply it is a multi-criteria mathematical programming
method.
Applications of Goal Programming
Goal programming is important for solving a wide range of
problems in diversified areas.
1. In the area of marketing, it has been applied to
advertising, media planning and product mix selection.
2. In finance, it has been applied to portfolio selection,
financial planning and capital budgeting.
3. In production, it has been applied to aggregate
production planning and transportation.
4. It has been applied in the area of man power planning
and accounting.
5. Goal programming has been used in assigning faculty
teaching schedules and for university admissions
planning.
With the Best Compliments
Thanking to all…..
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