LSM DA- 4

Business Marketing Plan

Against the key brand values and desired outcomes by customers (for example: price,
speedy turnaround, high quality), define the position that the company should occupy
within the marketplace. Perform a Competitor Overview, comparing relative key strengths
and weaknesses to identify opportunities. This review will lead to the definition of a Unique
Selling Proposition (USP) relative to other companies, which can be emphasized in
marketing and sales activity.
Broad strategic framework will be outlined, including identification of key marketing
channels, the objective behind their use, and integration between channels. Channels will
include: Online email, Social media , Advertising, Sponsorships, Surveys.
A marketing plan will be developed, to align with sales activities and overall business
objectives. A pipeline model will be used to determine the objectives for each step of the
individual campaigns, with specific goals for both sales and marketing.

Financial Plan
Since the product requires low cost no loans are applied for our project. In India there are 3
ways from which you can raise funding for your startup
1) Crowd-funding (gift based)
2) Investment Houses
◦ Seed-Investment Firms (10L to 1CR)
◦ Incubator/Accelerator Program (10l- 30L)
◦ Angel Investment Networks (30L to 12Cr+) ◦ VC/PE Ventures (1 cr onward, as per series A,
B, C…….)
3) Bank Loan.
◦ SEDBI -There are many schemes starting from 1L
◦ Other Gov. Bank - They offer Loans on less interest
◦ Private Bank - Comes into place for big businesses
Crowd funding as A Funding Option: Crowd funding is one of the newer ways of funding a
start-up that has been gaining lot of popularity lately. It’s like taking a loan, preorder,
contribution or investments from more than one person at the same time.

This is how crowd funding works – An entrepreneur will put up a detailed description of his
business on a crowd funding platform. He will mention the goals of his business, plans for
making a profit, how much funding he needs and for what reasons, etc. and then consumers
can read about the business and give money if they like the idea. Those giving money will
make online pledges with the promise of pre-buying the product or giving a donation.
Anyone can contribute money toward helping a business that they really believe in

Management Plan
Our business will be managed by our employees to provide a distinct competitions to other
company based of the competitors to lost is business either it may loss of profit also. Based
on key employees it may be have bank loans: The employees may be of bank manager,
cashier etc..
◦ SEDBI -There are many schemes starting from 1L
◦ Other Gov. Bank - They offer Loans on less interest
◦ Private Bank - Comes into place for big businesses
Generally Crowd funding is one of the newer ways of funding a start-up that has been
gaining lot of popularity lately. It’s like taking a loan, pre order, contribution or investments
from more than one person at the same time. These are things to managing the
organization and to identify more employees. It may be of part of employees to identify the
form of where will employees will find the form of funding resources.