Project Management – Summer 2022

Assignment 3:
• Ahmed Hassan Al-Houthi,
• Amal Gamal,
• Hussam Al-Areeqi,
• Nabil Al-Hamdani

Case Study (3.2):

Pracht: Selecting a New Ethical Product Line

Q1: Which project would you invest in based on the selection tools used? Be prepared to justify
your answer.
We would go for the Echo investment based on Mia’s selection tool and criteria because:
• This investment would generate a new market for the business,
• It’s a significant advantage in creating a brand image for the company,
• This will provide a new group of customers who are in support to protect unneeded ethical
procedures towards living beings,
• It is a crucial step in adapting to the new fast-growing trend.

Q2. What are the advantages and disadvantages of the tools presented in this case?
Ans. 2: The simplified scoring model used by Mia has provided several criteria that are important
to the company on technical and marketing perspective. These scores can present the strengths and
weaknesses of each of the given criteria in which business development department can assess
based on the importance of each criterion. Unfortunately, the given selection method does not
highlight any relevance to the finances which are very important for every company in the current
times.

Q3. What can you learn from this case when considering what project selection methods might be
suitable for use within an organization?
Ans. 3: After the review of the used selection tools used, we can conclude that both decision
makers used the tools which addresses their interest / work background. Therefore, a more
comprehensive tools could be used such as Analytical Hierarchy Process (AHP), In which
Finances and social responsibility could be addressed as main criteria with an agreed weigh for
each criteria and sub-criteria below based on the company’s strategy and standards. This will
provide a more comprehensive and realistic scores that are satisfactory for all parties.