LISTING AUDIT

SOFT CHECK:
1) Title
2) Bullets
3) Images
4) Video on top
5) EBC / A+
6) Coupons / Promotions
7) Reviews on Front page
8) Check mobile

FULL CHECK:
9) Questions and Answers
10) Video submissions / shorts
11) Review count / rating compared to competitors
12) Back end search terms
13) Brand storefront check
14) Category

FULL CHECK (Off listing):

15) Competitors:
a) Compare to sponsored ads on page - pricing / offer / review / rating
b) Compare to top ranked on organic search - pricing / offer / review /
rating
c) Check sponsored ads on search results, top competitors
d) Anyone playing dirty?
e) Compare FBA fees and dimensions
f) Product line
g) Off Amazon - Check other brand's websites
16) Keyword Performance Check