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The Foley Company, a manufacturer of soybean harvesters, has for years sold a substantial number of machines in Brazil. n firm has begun to manufacture them, ributor has told Jesse Osborne, Foley's share of the in @ quendary. The market is too good to lose, but Foley has had no experiance with foreign manufacturing operations, Because Brazilian sales and repairs have been handled by the distributor, no one in Foley has had any firsthand experi= ence in that country. Osborne has made some rough calculations that cate the firm can make money by manufacturing in Br the firm’s lack of marketing expertise in the country troubles him, He calls in Joanne Poe, the export manager, and asks Minicase: Method of Entry—The Foley Company her to prepare a list ofall the options open to Foley, with their advantages and disadvantages. Osborne also asks Poe to indicate her recommendation. Questions: 1. Assume you aie Joanne Poe. Prepare a lst ofall the options available to Foley, and give the advantages and gisadvan- tages of each. 2. Which of the options would you recommend? Why? 3. Assuming that the president's calculations are correct and that a factory to produce he number of machines that Foley now exports to Brazil will offer a satisfactory return on invastment, what special information about Brazil will you want to gather?

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