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9999 注意保密
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MACRO ENVIRONMENT ANALYSIS 注意保密
Currency: Venezuelan Bolivar. However, due to current hyperinflation, most transactions are
taking place in US dollars. —Page1
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POLITICAL & ECONOMIC ENVIRONMENT IN VENEZUELA 注意保密
n Venezuela has entered its seventh year of contraction in 2020, bringing GDP down to 66% of its
level in 2013, the year the crisis broke out. The hyperinflationary climate, created by several years
of monetizing the public deficit and a free-falling currency that makes imports more expensive,
has left domestic demand completely sluggish. By September 2019, real household wages had
fallen by 75% compared with the previous year, with multiple minimum wage hikes decided by
the government fueling the price increase. The central bank’s policy of reducing the money supply
(increase in the reserve rate) is not expected to help reduce hyperinflation sustainably, as it does
not address the economy’s key imbalances. Household consumption will be increasingly
dependent on remittances from expatriates (estimated at 8 million by the UN in 2020). These
foreign exchange flows were estimated at USD 3.7 billion in 2019, exceeding revenues from non-
oil exports.
n From an international perspective, US sanctions deter foreign investors from investing in the
country. The opposition-dominated National Assembly has drafted a bill to make the country
more attractive to such investments by allowing foreign companies to hold a majority share in
joint-ventures with the state-owned oil company PDVSA. However, this bill has very little chance
of being implemented, with Nicolas Maduro’s government looking set to hold onto power thanks
to a powerful patronage system. Public investment, meanwhile, is stymied by the inability to
renegotiate public debt without a political transition, owing to US sanctions. In the absence of
investment, PDVSA’s production capacity is expected to continue to decline, reaching 687
thousand barrels per day in October 2019 down from 2.4 million barrels in 2013. Non-oil
production will continue to be severely affected by inadequate energy supply and import
restrictions imposed by the government.
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ECONOMIC FIGURES – cont. 注意保密
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ECONOMIC FIGURES – cont. 注意保密
ü Unemployment Rate
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FUEL PRODUCTION PERSPECTIVE 注意保密
In addition, regular fuel monthly imports from the middle east have been stabilized,
improving significantly fuel supply, however at international market prices, putting an end
to fuel subsidies.
Also, new sources for imports of catalyst for the production of fuel have been secured
with regular shipments reaching Venezuela.
All these aspects combined have improved significantly the fuel plain field, with some
production even used for exports.
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E-MOTORS BACKGROUND 注意保密
n E-Motors C.A. (formerly DFA Group) is a corporation which houses a group of companies with their own
legal identity, engaged and involved in the commercialization and service of passenger and commercial
vehicles in Venezuela through a network of fully owned dealerships nationwide.
n With over 55 years of combined experience in the industry, the Group is highly proficient in the
Venezuelan automotive market, through the sale of Vehicles, Parts and Services, as evidenced by the
household brands that we have represented over the years.
n The Group represents or has represented in Venezuela names like Toyota, GM Chevrolet, Chrysler Jeep,
Continental Tires, and previously Chery from China until the Venezuelan government took over the
brand through a bilateral agreement with its Chinese counterpart.
n E-Motors’ dealership network in the country targets the most populated areas in the west, east and
north-central regions, with dealerships and service centers in Caracas, Guarenas, Valencia, Maracaibo,
Santa Barbara, San Cristobal, Maturín, and Pto. Ordaz.
n The Group also has interests in other sectors, including SHELL's lubricant plant in Venezuela, ZARA's
clothing retail stores, financial institutions, construction, and the second largest food distribution
network in the country.
n Current Active Brands: Currently E-Motors’ group at the holding level has interests in GM, Chrysler Jeep,
and Dongfeng, and Continental tires. All units are imported, and with the exception of Dongfeng, orders
are placed on a pre-order basis from customers.
n The Group at the holding level has represented GM and Chrysler Jeep for over 15 years, while Dongfeng
started in 2020.
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MAXUS RELATIONSHIP 内部材料
注意保密
& PROPOSED STRUCTURE WITH MG
n MAXUS Relationship: Currently E-Motors has an ongoing commercial relationship with SAIC Maxus, now
processing our third order for an additional 120 units, comprised by the Maxus T60 and T90 pick up
trucks, as well as D60 SUVs.
n Next order will include T60, T90, D60 models and light trucks units up to 5,000 ton loading capacity, all
for 2022 models expected by the end of 2021.
n All exports responsibilities from China are conducted by JT International out of Shanghai, which is the
structure in place used to coordinate all aspects with SAIC Maxus at a local level. Payment terms are 30%
down-payment at order placement and balance due before shipment.
n MG Proposed Structure: We can propose two structures to channel the business flow with SAIC MG.
Either we leverage from the existing structure in place in China with SAIC Maxus, using JT International;
or we can use our corporate structure in Panama to handle the business. Our Panama office already
handles part of the logistics involved with the Maxus brand.
n Units from Maxus are shipped via RORO service to Balboa, Panama, and our office Venescca
International Inc. acts as the intermediary to coordinate the transportation process while in Panama and
subsequent shipment from Panama to Venezuela.
n Our Panama office has the platform to handle all agency, corporate and financial requirements to
coordinate the potential business with MG, if necessary.
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ORGANIZATIONAL CHART 注意保密
注意保密
COMPANY OWNERSHIP
MG MANAGEMENT IN VENEZUELA:
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MAIN ORGANIZATIONAL CHART 注意保密
注意保密
Board of Directors
CEO
Freddy Doumet
CFO
Jorge Orellana
ACCOUNTS
ACCOUNTS PAYABLE
ACCOUNTING TREASURY RECEIVABLE &
& PROCUREMENT
COLLECTION
SALES EXECUTIVE SALES EXECUTIVE SALES EXECUTIVE SALES EXECUTIVE STAFFING &
AFTER-SALE STAFF PAYROLL TRAINING
ZONE A ZONE B ZONE C ZONE D RECRUITMENT
Carlos Munoz
CAR DEALERS
REPRESENTATIVES
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MG ORGANIZATIONAL CHART 注意保密
注意保密
CEO
Freddy Doumet
CFO
Jorge Orellana
SALES
MANAGEMENT
Robert Menendez
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BUSINESS PLAN & STRATEGY 注意保密
n BUSINESS PLAN
ü Initially the Group plans to run a promotional Intrigue campaign by the end of Q2 2021 to
formally introduce the brand in the market; therefore, we anticipate to place our first order at
the earliest convenience. This has to be performed in-line with a strategic plan with SAIC MG
to ensure timely delivery, service support and training, and spare parts availability.
ü In addition, the Group would be able to offer consumer financing up to 1 year, through its
alliance with a Financing outlet to support our customer base, first in the market for over 15
years.
ü Our main strategy to introduce SAIC products (Maxus and MG) in Venezuela involves flooding
the market in the most populated areas with affordable vehicles at very competitive prices
and financing available.
ü Hold and maintain exclusive rights for the brand on a nationwide scale.
ü Become SAICMG's distributor to other dealerships in the nation. Market size of 500
dealerships with an expected market penetration of 10%.
ü Grow into SAICMG's No.1 distributor in the region and expand into neighboring countries.
ü Make the brand a symbol of the highest standards in terms of quality and service.
ü Project the brand as the industry leader and pioneer in creating a platform and infrastructure
for electric vehicles in the country (SAICMG as household electric cars).
ü Establish an assembly plant in-country to improve cost efficiencies.
ü Add other models and vehicles into the product offering for both electric, gas and diesel
options.
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E-MOTORS CORE COMPETENCIES 注意保密
ü Know-how and expertise in handling world top brands in several industries (GM Chevy,
Toyota, SARA, SHELL, Continental…. etc)
ü Ceaseless innovation. First company in the market for EV with a sound and formal strategy
with a long-term vision.
ü Consumer financing available through our affiliated financial outlet (first in over 15 years).
ü Over two decades of commercial relationships with Chinese entities, that led to developing an
excellent relationship with Sinochem in China.
ü Highly diverse group, bringing valuable expertise and efficiencies to the business (i.e. all
dealerships renovations done internally, consumer financing done internally).
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E-MOTORS FINANCIAL STATEMENTS YEAR 2020 注意保密
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E-MOTORS FINANCIAL STATEMENTS YEAR 2020 注意保密
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AUTOMOTIVE GENERAL MARKET ANALYSIS 注意保密
All of this opens up a great opportunity for the introduction of a new Brand with
innovative, competitive technology and great credibility, with a long-term market
approach covering these weaknesses and meeting the demands that our market needs.
To this regard, our Group is well equipped and aligned to implement an effective
marketing plan to achieve nationwide results given our dealership footprint, customer
service and service centers network throughout all main markets; in addition to be the
first in Venezuela in over a decade to offer consumer financing up to 1 year, which
would help us surpass and exceed expectation.
In regards to the EV sector, there has been very little penetration by any brand thus far,
and presence of an informal market with imports of fleet of vehicles to test the demand.
Everything points to great potential as local fuel production has been seriously
compromised and no positive outcome in the foreseeable future.
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AUTOMOTIVE GENERAL MARKET ANALYSIS – cont. 注意保密
The local market demands certain criteria for vehicles: affordability, preferably diesel fuel, 4x4
(SUV/Trucks), and automatic transmission.
Warranty is an important determinant in the Venezuelan market, with most brands offering 2
years plus or 60.000 kilometers. We suggest MG to follow a similar path or improve it in order to
safely penetrate the market and establish the brand.
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AUTOMOTIVE GENERAL MARKET ANALYSIS – cont. 注意保密
False
Acumulados Ventas Totales Nacionales Importados Exportaciones Acumulados Ventas Totales Nacionales Importados Exportaciones
Cifras Año 2019 Diciembre 1,723 860 863 0 Cifras Año 2020 Diciembre 988 248 740 0
Cifras Año 2018 Diciembre 1,416 1,392 24 0 Cifras Año 2019 Diciembre 1,723 860 863 0
Mes actual y anterior Ventas Totales Nacionales Importados Exportaciones Mes actual y anterior Ventas Totales Nacionales Importados Exportaciones
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AUTOMOTIVE GENERAL MARKET ANALYSIS – 2020 注意保密
Market Share
MAIN BRAND VOLUME
6 TOYOTA 494
3
4 DONFENG 148
TOYOTA CHERY 119
5
DONFENG MITSUBISHI 49
CHERY CHRYSLER 49
5
MITSUBISHI FORD 40
CHRYSLER GM 30
50
FORD OTHERS 59
12 GM TOTAL TIV: 988
OTHERS
15
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AUTOMOTIVE GENERAL MARKET ANALYSIS – 2020 注意保密
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AUTOMOTIVE GENERAL MARKET ANALYSIS – 2020 注意保密
n HOMOLOGATION SYSTEM:
ü Key current homologation requirements are:
ü Compliance with Emissions Regulation. Current standards correspond with EURO 1
ü Compliance with VIN location and vehicle identification details. This regulation is closely related to
international standards and compulsory stickers that can be easily affixed locally.
ü Compliance with radioelectric emission standards, also based on international existing regulations,
regarding operating frequency ranges, affecting mostly remote-control devices, keyless entry*, etc.
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DEALERSHIP NETWORK PLAN 注意保密
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POTENTIAL DEALERSHIP NETWORK 注意保密
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DEALERSHIP NETWORK 注意保密
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DEALERSHIP NETWORK PLAN 注意保密
n AFTERSALES PLAN:
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BUSINESS PLAN 2021 BUDGET 注意保密
n In addition to the initial US$3.2 million investment in inventory for Q3-Q4 2021, the Group projects to spend
20% of the total capital investment in marketing campaigns and social media such as Instagram, Facebook,
TV, printed, billboards, brand ambassadors, event sponsorships and other social networks. This figure is
expected to be gradually reduced up to 5% as the Brand gains market share, but always subject to revision.
n We are in the process of renovating 13 showrooms/dealerships to promote SAIC Brands image (Maxus and
MG) and upgrade 13 service centers for all after sale services.
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BUSINESS PLAN 内部材料
注意保密
IMPORT COST BREAKDOWN
TOTAL
2021 FOB PRICE INSURANCE VEHICLE TYPE- REGISTRATION INLAND RETAIL PRICE
OCEAN FREIGHT CIF CUSTOM DUTIES VAT 16% AGENCY SERVICES WAREHOUSING IMPORT
SAIC __% APPROVAL FEE FREIGHT (NO VAT)
EXPENSES
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BUSINESS PLAN 内部材料
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FIRST ORDER & PEER COMPARISON
n FIRST ORDER: Expected between July or August 2021, which would include the models listed below. We
suggest to place first order under a MOU in parallel while both parties finalize the Distribution Agreement.
Second order to be completed and placed upon signature of Distribution Agreement, possibly end of early
September 2021 for the remaining 70 units, including Clever EVs.
PO ESTIMATE Q3 & Q4
MODEL VERSION TOTAL
2021
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BUSINESS PLAN 内部材料
注意保密
AVAILABLE PEER COMPARISON
(*) The informality of the automotive sector in Venezuela makes it very difficult to run an effective market
comparison. Prices range across the board subject to infrequent spot imports, and many Buyers/Potential
Customers acquiring units through direct imports.
(**) Please see Competitors specs on next slide for more information.
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AVAILABLE COMPETITION SPECS 注意保密
ENGINE& TRANSMISSION
Fuel type Super 91 91
Engine size 1.5L 1.5L VVTI 1.2
Displacement 1498CC 1500CC 1200CC
Max Power 86 106 82
Torque 150 140 113
TYRES AND WHEEL
Rims 15 15 14
Type size 65 R15/185 180-60/R15 165-70/14
EXTERIOR
Halogen headlamps X X X
Daytime Running light X
Auto foldin mirror w/side
X
indicator
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5 Year Sales Volume Forecast 注意保密
• This forecast does not include other diesel models we have purchased from SAIC Maxus.
• During next Year the intention is to Add new models and the MG Clever (EV city car)
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AFTER SALE WARRANTY PLAN 注意保密
§ The Venezuelan market demands and is acustomed to warranties of up to 2 years or 60.000 km,
whichever comes first for all models to be commercialized in the country.
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注意保密
谢谢
THANKS
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