tH TRIBHUVAN univers Full Marks: 60 FACULTY OF MANAGEMENT Pass Marks: 30 Office of the Dean “Time: 1.5 Hrs. January 2021 BIM / Fifth Semester / MKT 201: Fundamentals of Marketing Candidates ore required to answer the questions in their On” words as far as practicable. [6 x 10= 60] Answer anySIX questions: 1 What is green marketing? Describe the importance of green impact in marketing activities. marketing. 9. What is socio-cultural environment? Deseribe is sh between product line and mix strategies. 4k -What is consumer behavior? What are the relevance of IME stud behavior? Describe Siow are channel conflict resolved? Explain. determinants of promotion mix? Describe. 3. Define product. Distinguis! yy of the consumer 6 What are the factors x State and explain about the new product pricing decisions ‘8. Whats positioning? Explain the different types of positioning, Saad