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    16 views83 pages

    5 6174547174886474222

    Uploaded by

    Sehat Ihsan

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    of 83
    DIGITAL 2021 INDONESIA Proce ae - Naa erect ce social IMPORTANT NOTES ON CHANGES TO DATA Findings published in his report use the latest available data atthe time of production. In order to provide the most accurate ‘and up-to-date information, we have changed the sources we use o inform some ofthe numbers, nd we have also changed the ways in which we calculate cerlain values. Consequently various Figures in this report will not be comparable with similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a © COMPARABILITY ADVISORY in the footnotes of each relevant side, and in some cases we've also Cee eet OL eee eee social media platforms in our internet user gures. Asa resul, the internet user numbers inthis year’s reports may appear lower than those in previous reports, but hs does not necessary imply an actual drop in internet users. We have recalculated historical internet user figures in order io provide accurate growth figures in this year’s reports, but overall values will not bbe comparable with data published in previous reports in his series Pease also note hat social media user numbers may notrepresent unique individuals, because some people may manage mutple social media accounts, and because Coe ee ee ee ee eas Or eee eee er ite Tete eee eee tae ‘may seem counter.intuive, but the numbers in such instances are not incorrect. Separating social media user numbers from internet user numbers in this way allows eaders fo make more informed choices, and enables them to use the data that has the greatest relevance fo their needs. Please see the complete lst of data sources atthe end ofthis report for further details. GLOBAL DIGITAL HEADLINES See eter ere cat Fee ancient tan ve Ne ate te Em tt a rac raed Dd Pana entire protic ity Pen 7.83 yy 4.66 4.20 BILLION LTA o)y] BILLION LSTM to) y) Pres Panes? Paes Peon ETP 66.6% 59.5% 53.6% Ste, © Hootsuite ona eee tee rented GLOBAL DIGITAL GROWTH @ en irene Dis Panta Doan} ead recy ts +1.0% +1.8% 47.3% +13.2% PNP oS NE) PNP ROE) DP oS NE) PNP RE) +81 MILLION +93 MILLION +316 MILLION +490 MILLION Ste, © Hootsuite INTERNET USERS vs. TOTAL POPULATION NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL FOPUIATION Peet nel tr eee et ed 7% sn | oe ier tgen teen an eh con ee enero PecmeneeneL ner titrant a en nny SOCIAL MEDIA USERS vs. TOTAL POPULATION @ prow Cs. oe ‘THE LATEST GLOBAL ACTVE USER FIGURES (IN MILIONS] FORA SELECTION OF THE WORLD'S TOP SOCIAL MEDIA PLATFORMS THE WORLD’S MOST-USED SOCIAL PLATFORMS @ a) roy DATA UPDATED TO: Peer) ee Oooo Es MOBILE CONNECTIONS vs. TOTAL POPULATION @ eto en et ec coca to — Pe ne ro 3 {6s J ‘== 90h Fa 15% eteas 03S a) ceo 968 “ae a) 132% Ferman { 1c. J 6% Pool sue > Noy Deda et Mek eerste MOBILE APP RANKINGS: ACTIVE USERS CM Re eerie ede ae et em eee) APP NAME ‘COMPANY Cero Preroed Cm rarlorod Carte) raring Oe aslo Conca vc) ni ars Cats Re 08 TKTOK Ded oad Ford Tuer Ew Doge ent eee at Eien ON are oN etd NTE ead ROBIOK Mardy eS PNG lad Dol roxtood SEeas enn) ere arty Ee ROBIOK Rene) fo Pre Preis Ee Deedee teen ec ean no] GLOBAL ECOMMERCE ACTIVITY OVERVIEW @ Ee oN Od ey PURCHASED A PURCHASED A art mes ood tage Pitagentng pera) (ANY DEVICE) reo NP es (ANY DEVICE) Reve Tare 81.5% 90.4% 69.4% 76.8% 55.4% ( . eos See ere Noy PERCENTAGE OF c DR ea eae rt ccd at) cd 2% ad rT cred rd Trg rd Noy INDONESIA INDONESIA — Cen aren Pertenece etre cette tet it ft eee Ley ay en ier ns ACTNE SOCIAL ee Cocalo eS Porc 274.9 : eens eres 7 Gon FACEBOOK POST ENGAGEMENT BENCHMARKS — eee oe To holes ee cee 9 eee eC nen orci a ay eae eae odo Nd eae Ce eR cer cl oc ce) Erinn sy FANS: PHOTO POSTS Drone Nom FANS: STATUS POSTS 0.05% 0.13% 0.04% 0.03% 0.06% eae Cod YOUTUBE: AUDIENCE OVERVIEW — Dee ee toe etter Dene See eee ted PERCENTAGE OF crea cand saa cs BONN Ns BONN CNTs cereals CoN race baat Lect Peto Dolo Ee Dott REPORTS IS MALE 107.0 Cy rhb 54.1% MILLION eee Wc TOP YOUTUBE SEARCH QUERIES — Perera outed a cr nae w A nL Ube ’ i = = INSTAGRAM: AUDIENCE OVERVIEW — ‘THE POTENTIAL AUDIENCE” THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM Feu se MENUS Cree PERCENTAGE OF foeactog DN Noell a gel Ls ITT Wied Lepoyr tad Deena. NTT ort oN ON Nao Te LEIS Sad Pate Seco oc ME NCL Sa) Dele Dot 85.00 39.9% +9.0% 52.4% 47.6% MILLION +7.0 MILLION Ste, © Hootsuite FACEBOOK MESSENGER: AUDIENCE OVERVIEW — ‘THE POTENTIAL AUDIENCE” THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER GeNUNe ras Pere Stuns Deeaetad PERCENTAGE OF Siete ager ee Ned ee ere) Nr etic CoN on aos el eae red el Neadatororg Peron tc onion ic ie Deets Deena 31.00 14.5% raya 54.8% MILLION (ee acest Peiereeerem RG e LINKEDIN: AUDIENCE OVERVIEW — Dee ee ee ete eo co) Deu eC ouG Cree PERCENTAGE OF foeac tog OTN eC ro IC Ter/ Ned Pep tad Deyn tes ONT aero Oats Crow erat) THATUNKEDIN PN oN a eo ola Dec Donte 17.00 8.9% oy 44.2% 55.8% PiTTaLo} Sy [UNCHANGED] Ste, © Hootsuite SNAPCHAT: AUDIENCE OVERVIEW De em ee et tar cn Deu Oe cere Cree PERCENTAGE OF THATSNAPREPORTS ADVERTISING AUDIENCE QUARTER CHANGE PePONy trad ON a ert Noo Or aertS eens Lege er oa moo SE cL Za) Dene 7.25 PTA Lo) Sy 3.4% -16.2% -1.4 MILLION een tod Dents ANE Go Denn 20.7% Ste, © Hootsuite TWITTER: AUDIENCE OVERVIEW — ‘THE POTENTIAL AUDIENCE" THAT MARKETERS CAN REACH USING ADVERTS ON TWITER POTENTIAL AUDIENCE _TWITTER'S POTENTIAL Cree PERCENTAGE OF foeac tog ST ter NY te a Sen ed PP ON tad Benth tes NT ate oO arte itu aus) on ON NL Sar) Cree Doe ye Mao oc 6.6% +6.4% 44.6% 55.4% SST Coley) 14.05 PTAC} Sy Sea ety MOBILE USE MOBILE CONNECTIONS BY TYPE — CNet encarta RO odo oo oon Mt Seen cae MeO Lee cos me TN Tees coon otras PON Tee So IN ces rc Sel TON eh eso ga LON aie tele ects ta fro eo aaa cao en Soe Tes Sate elon 345.3 125.6% 97.0% 3.0% 94.9% Ec ile) yy OS ee ae: RA oe Es MOBILE CONNECTIVITY INDEX — Oro Renta mre Raced ‘CONSUMER yao ioral artes Peeve} Pat ‘CONTENT AND SERVICES 62.90 58.89 60.18 66.85 66.07 Ste, © Hootsuite SHARE OF WEB TRAFFIC BY MOBILE OS — Dee ede ene et te ee uy Esa a CSO Na LSA RC Sa To Oreo) CNet) CIty CNet) Cd rater brates} retreat KAI OS DEVICES PCT arent a OU aa 92.3% 7.5% oy 0.07% 0.2% Ee oR Se Se Bi Be +18% -13% -50% ORS : a r eon - SNL Base MARKET INSIGHTS: MOBILE ACTIVITY — P1073) tora. time srent USING ANDRO PHONES, TOTAL NUMBER OF APP DOWNLOADS, AND TOTAL CONSUMER SPEND IN 2020 Sor Ret aoe ee Re oy OOS te gold lento Peers Ie rea a NTN) elon Eolas re dete ooo) eter ne rc FOR FULLYEAR 2020 127.1 +45% ey) $480.0 BILLION BILLION IVITER oy) (+ rect See earner 5 cr ee Mc Es USE OF MOBILE APPS BY CATEGORY PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THATUSES EACH TYPE OF MOBILE APPEACH MONTH ered Eon Pans ire (MESSENGERS) Por urd PNT bia} Toy To E:T) CoO tn Perey Ps CNN eC eT EI a aR 39.2% XP) [ne cn C475 ae Daa ath Ste, © Hootsuite MOBILE ACTIONS eet ee ea ene cr Deacon Deron ‘OR USE SERVICES Cy eunay fired one Tees 56.5% 28.2% Teed eae NT Teer EY Beacon ta PHONE AS A TICKET tole PAY, SAMSUNG PAY) retry 42.0% 29.2% 18.3% Ste, © Hootsuite MOBILE APP RANKINGS: ACTIVE USERS — Dea aa Co ates) Dred et fey eens Doge ent eee at APP NAME PARENT COMPANY GAME NAME PARENT COMPANY eens FACEBOOK Cay en ety eet pore Cer Sta) Cad En Cent) ay Cet ord Cd nes Ceo coy Ce cy pane’ Cd oor Certs pa Ceo coer Caneel poe rcs iid Peery See (ee oe AA aL recet MOBILE APP RANKINGS: DOWNLOADS — Drege ca Co genie ened Drea et aera Pee etter gece eens APP NAME PARENT COMPANY # GAMENAME PARENT COMPANY Pood poo Perr ee Paacony ee eed Py Pe Pn nr cy re oro Caan) cen Peretti e Peete’) ey) eet er syuest ed Bonar ry ey er n(n penn ee epee peer = ie ase ° His MOBILE APP RANKINGS: CONSUMER SPEND — Doge curt eee) Ded ae geomet Dede eet eee APP NAME PARENT COMPANY GAME NAME PARENT COMPANY aed ces Cee cer) Rete) Cay redo Caer Ceo Peco Coo CT vox eect cers Cd Conte Ct rd cried Cond Po rs cd rieetas cored ee ore ECOMMERCE USE FINANCIAL INCLUSION FACTORS — ted ee een Lace ene arn icd Pot oN Proat ac Peat or Pe ee Pecan y O b by ty Crh yy KA bo 11.2% Sea eras en Pea erga) Rote) PO Seatac Sa PA Pe) eee AG oc ECOMMERCE ACTIVITY OVERVIEW — Dee ede ne eM Ono) Ee oN Od ey PURCHASED A PURCHASED A art mes ood tage Pitagentng pera) (ANY DEVICE) reo NP es (ANY DEVICE) Reve Tare 93.0% 873% 78.2% 87.1% AA en rere Noy ECOMMERCE PURCHASES BY AGE GROUP — PERCENTAGE OF INTERNET USERS INEACH AGE GROUP THAT MADE AN ONUNE PURCHASE INTHE PAST MONTH VIA ANY DEVICE IN eam oY ole eC or oT oS ola CNT iat rcs Oxia ea ext arGl etapa PRE R M C PreTh nC Siero eee RO een toy 84.8% 88.5% 89.0% 89.4% 77.3% rns rere Noy INO nr eee atte er emmnLtT a ELECTRONICS & Goons Cnet es ECOMMERCE SPEND BY CATEGORY a ec eth ee Ey een ere Peay BEAUTY Poneary $6.02 $9.81 $6.91 $4.66 BILLION rtd prt fit Pts oe Pre viveo roa) prod i ors $199.5 $1.68 eit RY Wt} AYU BILLION Pitter) roa Ee Eiri) ECOMMERCE GROWTH BY CATEGORY — Ree ieee dae Oe aoe setae Ener Fenrir te eer enn tT ay ACM ore) aerery Gord Pome oot Prey Pronto PERSONAL CARE -45.8% bil as BT eae 461.3% CTs bors Tene VIDEO Ned er rin GAMES a VA: W/) 451.5% bd = ‘31.1% Se Mc GOOGLE SHOPPING: TOP QUERIES IN 2020 — Deena ence ice ei teect ts One cece = eg . a = a = ior : = = = : CaO 50e cry Dd “ ae = z = a a Revere terra a Ey a Der Ce OVERVIEW: CONSUMER GOODS ECOMMERCE — SIZE AND GROWTH OF THE 82C CONSUMER GOODS” ECOMMERCE MARKET(IN US. DOLLARS) Dskegioytd TOTAL VALUE OF THE DONT ee Soir MR cee Seeley Bier cNteonctcd Cope roeny Psa seo PURCHASES: AVERAGE Cc Coie nis Celt ei mS 138.1 RK Lo eH +49.0% $219 MILLION Tyne) ] Poe CMG Coc INTERNET-FACILITATED PURCHASES — PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES OR PAYS FOR EACH KIND OF DIGITAL SERVICE EACH MONTH MOBILE PAYMENT Pein aig CMa Paced Peete mR SNES Pte ed act Poet cc DUST) DOWNIOADS, EPUBIISHING) UBER, DIDI CHUXING) eee To] 73D a 66.8% 65.3% rE Ste, © Hootsuite OVERVIEW: DIGITAL PAYMENTS — Bea ee ted cen a ee) Rekeaieyta tte g RON eerne ahd reas Peeper tana ae t) sae Lea og TS PV acolo Corot CN ooo Oo pore tty 129.9 $35.72 +27.6% $275 Pinned Ny TTR te) y] Ste, © Hootsuite OVERVIEW: ONLINE TAXI AND RIDE-HAILING — Bea ene ed eta Leen etn) Riskegiod oes gn EON tNhrd DIGITALLY ENABLED RIDE- relate Mgnt Prong) Loetisa naam Re Ned Caner ace Coes CO en nc me Ty 15.79 CR -43.1% $72 Pre aCod Ny ryTn to) \) Ste, © Hootsuite OVERVIEW: ONLINE FOOD DELIVERY — Bea ee ted ee eet een ee a et NUMBER OF PEOPLE USING TOTAL VALUE OF Ronee abr d CN aera NN Meaclel ed Son Soler) TOTAL VAIUE OF THE ONLINE SERVICES: AVERAGE TAKE-AWAY FOOD DELVERY” DELIVERY MARKET FOOD DELIVERY MARKET ANNUAL REVENUE PER USER 37.34 $1.95 BT) $52 MILLION BILLION Ste, © Hootsuite DIGITAL MARKETING PERCENTAGE OF De er ee eat ro Le rnd crag ry a td cd ry yd ey ce Ste, © Hootsuite PERCENTAGE OF De ete nosy on ca) a) ey Ty 6% oy cry bd Ec C4 Cay aor Dee nee eee ene ee Ea VALUE OF THE DIGITAL ADVERTISING MARKET — Patri Er ai Ean FS} Pere PeyeE RPE} $515.8 PY RL) Erte MILLION rote) SPEND ON DIGITAL En nt Brann Pe ONE) Peery forte sed $268.6 $183.2 $43.43 MILUON Prien Porras 7 r ae DIGITAL ADVERTISING MARKET: VALUE GROWTH — Rte eed a tea eae ee) Peart Setanta Foor) Ronettes comers DIGITAL SEARCH AD SPEND aA +2.4% +14.4% Seed Reta DIGITAL GLASSIRED AD SPEND Rad DIGITAL BANNER AD SPEND Pees a PY Aa)

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