RTM plan for achieving our Mission 140 Y'18/19

BDT-Cr
FY-17/18 Actual 98
FY-18/19 Plan 140

KEY TASK % BDT-Cr.

Organic growth 5% 6.00
Price increase 2% 1.96
New distribution Expansion 1% 1.12
Range Selling 2% 2.00
Card program 5% 5.00
Coil New SKU's 10% 10.00

In shop display (PWD)-OND'18 5% 4.50

NEW SKU
IP 50 gm MRP Tk.20.00 based 2% 2.00

Liquid Tk 100 MRP based for household 2% 2.00

NEW PRODUCT

Glass Cleaner with Spray Gun Tk. 125 MRP based 2% 2.00

36.58
achieving our Mission 140 Y'18/19

43%

Way of achievement
As per National FMCG Growth stratigy we will be able to sell Tk. 6 to 7 Cr.
New price will help us to extra sell BDTK- 2.00 Cr in tarms of value growth
05K O/L [ 250 TK./-O/L X 09 Months]
Tk. 10K x 200 SR X 10 Months
2 times in a year
MAX JUMBO & BLACK HIT
05K O/L X 3000tk per Month X 3 Months Cost Factor : (Tk-300 /OL X 5000 x 3)
apporx-BDTK-45 Lac & sticker print purpose BDTk.2.00 lac total budget nedded
BDTK- 47 Lac approx.

TG > FACK products selling O/L for the launch period

Placement target- [10000 O/L X 12 Pcs X DP 81.25] Expected sales value BDTK-
2.00 Cr (Two times after launch). New product launch plan shared by excel sheet
later on

Placement target- [20000 O/L X 06 Pcs X DP 101.58] Expected sales value BDTK-
2.00 Cr (Two times after launch). New product launch plan shared by excel sheet.