Professional Documents
Culture Documents
Teste Inglês Profissional MOD.9)
Teste Inglês Profissional MOD.9)
Module 9
LISTENING
1. Listen to a person talking about ideas for some online businesses you can start. Match the job
description with the corresponding job. Tick (✓) the correct column. CD 4 Tracks 19 ● 20 (5 3 p)
Tests
strategy.
2. Listen to someone giving tips on how to manage your online business reputation and decide
if the statements are True (T) or False (F). CD 4 Tracks 21 ● 22 (5 3 p)
T F
a. Over 70% of people’s online time is spent on social media.
b. You should have accounts on all relevant social media sites.
c. Once you have social media accounts, you don’t need to worry anymore.
d. Always argue with a customer who has made a complaint and don’t apologise.
e. Social media and proactive reputation management require time and expertise.
2. Choose the most suitable synonym for the underlined word or expression. (4 5 p)
2.1 “have a set of strong digital skills but polishing them and adding a few more” (lines 2-3)
a. glazing b. improving c. repairing
2.2 “on a personal and professional level will undoubtedly save you” (lines 5-6)
a. truly b. questionably c. gladly
2.3 “understand how you can transfer information more efficiently” (lines 9-10)
a. deliver b. move c. conduct
2.4 “Make sure you surround yourself with visionaries, executors and champions.” (lines 16-17)
Tests
1. Complete the text with the words from the box. (10 1,5 p)
Branding. Every business has a face. Think of Apple, Facebook, Tesla and Virgin, and Steve
Jobs, Mark Zuckerberg, Elon Musk and Richard Branson a.__________________ to mind. These
companies are not only world-famous and b.__________________, but they also have a strong
brand influenced by the founders. Everyone has a brand, and everyone is a brand. The way you
talk, the way you c.__________________ to emails, the way you introduce yourself, the way you
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write is your brand.
How to build a personal brand. Invest in learning how to create a d.__________________
personal brand. You’ll have to practise awareness to dig deep into your subconscious to
understand who you are, who you want to be and who you pretend to be because of peer
pressure, insecurities and e.__________________. It all starts with the vision, the
f.__________________ plan for life. Then it comes to your way of getting to that vision, your
values. Is it g.__________________ over everyone to get to your goal or is it by lifting others to
their goals and then getting to yours? Finally, you’ll need an action h. __________________ for
your daily life, for the next year and for the next ten years.
Create a blog. Writing is one of the oldest forms of i.__________________ and influence. Learn to
write well. Clear writing touches people. It will take the time to find your voice, but once you
do, it will be worth it. Create a newsletter, become active on Twitter, Instagram, LinkedIn,
Facebook or any other j.__________________. Once you’ve established your brand, you will know
the right platform to focus on.
https://tomaslau.com/ (accessed in February 2019)
3. Rephrase the sentences starting them as suggested. Use the appropriate passive form
(passive or causative). (5 5 p)
a. He gets people to manage and update all his social media platforms.
He has______________________________________________________________________
b. People smuggled counterfeit goods into the warehouse last week.
Counterfeit goods_____________________________________________________________
c. Maria got someone to redesign her website.
Maria had___________________________________________________________________
d. Mark Zuckerberg founded the social networking website called Facebook.
The social___________________________________________________________________
e. Tim will get someone to translate this important document.
Tim will_____________________________________________________________________
4. Complete the sentences with the Future Continuous or the Future Perfect of the verbs in
Tests
brackets. (5 5 p)
WRITING
Write an opinion essay on the topic: “How important is it to manage your online reputation?” (30 p)
LISTENING
1. Listen to a person talking about ideas for some online businesses you can start. Match the job
description with the corresponding job. Tick (✓) the correct column. CD 4 Tracks 19 ● 20 (5 3 p)
Tests
to manage their business from
their smartphones.
2. Listen to someone giving tips on how to manage your online business reputation and decide if
the statements are True (T) or False (F). CD 4 Tracks 21 ● 22 (5 3 p)
T F
a. Over 50% of people's online time is spent on social media.
b. You shouldn’t have any social media accounts.
c. Once you have social media accounts, you don’t need to worry anymore.
d. Never argue with a customer who has made a complaint and always apologise.
e. Social media and proactive reputation management don’t require any expertise.
Tests
20 connections that matter.
Develop a habit of reaching out. If you don’t ask the answer is always no. Practise the art
of reaching out to influencers and fellow entrepreneurs. Offer your help for the opportunity to
learn from them.
We are all born entrepreneurs. Some of us have more of the entrepreneurial DNA than
25 others, but it’s there. Mostly, it’s a set of skills, values and the right mindset. And all of these
things can be learned, acquired and shifted.
https://tomaslau.com (accessed in February 2019)
2. Choose the most suitable synonym for the underlined word or expression. (4 5 p)
2.1 “have a set of strong digital skills but polishing them and adding a few more” (lines 2-3)
a. improving b. glazing c. repairing
2.2 “on a personal and professional level will undoubtedly save you” (lines 5-6)
a. gladly b. questionably c. truly
2.3 “understand how you can transfer information more efficiently” (lines 9-10)
a. deliver b. conduct c. move
2.4 “Make sure you surround yourself with visionaries, executors and champions.” (lines 16-17)
Tests
1. Complete the text with the words from the box. (10 1,5 p)
Branding. Every business has a a.__________________. Think of Apple, Facebook, Tesla and
Virgin, and Steve Jobs, Mark Zuckerberg, Elon Musk and Richard Branson come to mind. These
companies are not only world-b.__________________ and influential, but they also have a strong
brand influenced by the founders. Everyone has a brand, and everyone is a brand. The way you
talk, the way you respond to emails, the way you c.__________________ yourself, the way you
Tests
write is your brand.
How to build a personal brand. Invest in learning how to create a d.__________________
personal brand. You’ll have to practise awareness to dig deep into your subconscious to
understand who you are, who you want to be and who you e.__________________ to be because
of peer pressure, insecurities and aspirations. It all starts with the vision, the grand plan for life.
Then it comes to your way of getting to that f.__________________, your values. Is it stepping
over everyone to get to your goal or is it by g.__________________ others to their goals and then
getting to yours? Finally, you’ll need an action plan for your daily life, for the
h.__________________ year and for the next ten years.
Create a blog. Writing is one of the oldest forms of communication and i.__________________.
Learn to write well. Clear writing touches people. It will take the time to find your voice, but
once you do, it will be worth it. Create a newsletter, become j.__________________ on Twitter,
Instagram, LinkedIn, Facebook or any other network. Once you’ve established your brand, you
will know the right platform to focus on.
https://tomaslau.com/ (accessed in February 2019)
3. Rephrase the sentences starting them as suggested. Use the appropriate passive form
(passive or causative). (5 5 p)
4. Complete the sentences with the Future Continuous or the Future Perfect of the verbs in
Tests
brackets. (5 5 p)
a. Sinead is only halfway through her report. She ____________________________ (not finish) it
before the meeting.
b. Next year, I ____________________________ (work) on my personal brand.
c. Jane ____________________________ (not work) this time next week. She’ll be on holiday!
d. ____________________________ (you / retire) by the time you are 60?
e. It’s Christmas Eve! There won’t be anyone in the office. Everyone __________________________
(go) home.
WRITING
Write an opinion essay on the topic: “How important is it to manage your online reputation?” (30 p)