Apple SWOT Analysis

By: Tyler and Evie

What is Apple?
- Apple is a tech company that started on April 1st, 1976 by Steve
Jobs and Steve Wozniak.
- In California Apple stores there are 36,786 employees
- Apple’s headquarters are located in Cupertino, California

Mission Statement:
“Bringing the best user experience to its customers through innovative
hardware, software, and services”
Strengths (S)
- Expansion of facilities and stores
- Experience of purchasing their products are made modern and
efficient
- Everyone including celebrities utilizes Iphones
Weaknesses (W)
- Running out of options for updates and new
phones
- Unfortunately, the original CEO of Apple,
Steve Jobs, died on October 5, 2011
- People thought that after he passed
Apple would never be the same
Opportunities (O)
- New phone updates
- Practically everyone including celebrities use iPhones
- New facilities and new working positions and job opportunities so
people will look up to these role models
Threats (T)
- Samsung has always been attempting to shut them down
- Large competition with Samsung
- Bankruptcy
- Security breach
Recommendations
- Apple should consider not just adding more cameras, but updating the
entirety of the phone as well, including simple software updates.
- Apple should also watch their price, as it is constantly changing every time a
new phone is produced.
- Apple should also stop changing the brightness on our phones, and let us just
do it manually because it gets annoying. This would cause more satisfaction
for customers altogether.