ASSIGNMENT

Subject : Service Marketing

UNIT-1

Q1. What is Service Marketing? Explain the characteristics of Services.

Q2:-What are the different challenges being confronted by the service industry which according
to you is most important and why?

Q3:- State the reasons for the growth of services sector in India.

Q4:- What are the key service businesses in India? What is their contribution to the growth of the
sector?

Q5:- What is the contribution of service sector to the growth & development of the Indian
economy

Sd/-

Ms. Shipra Bhutani Uppal