Assignment # 2

Customer Relationship Management (MKT610)

Spring 2022
Assignment No. 2
Due Date: 29-Aug-2022
Marks: 10
Topic: “Event Marketing Campaign”

Learning Objectives: The objective of this assignment is to enable students

understand the importance of event marketing.

Learning Outcomes: After attempting this assignment, students will be able to

comprehend the concept of event marketing and learn how to apply CRM strategies
practically in organizations.

Case:

PepsiCo introduced the Flamin' Hot brand, which is currently accessible in all of
Pakistan's major cities and towns. Flamin' Hot has had a lot of success internationally,
and it's now available in Egypt, Mexico, Saudi Arabia, and the United States. Flavors
of the brand are tinkered with to suit local preferences and to account for differences
in spice expectations. The macro snack category encompasses a wide range of foods.
It's split into two categories: sweet and savory. Biscuits, cakes, chocolates, and
confectioneries are examples of sweet treats. Chips, almonds, nimco, and even quick
noodles are examples of savory snacks. This sector is very competitive, with an
annual growth rate of 20 to 30 percent in Pakistan. Flamin' Hot is positioned as the
younger, cooler, edgier cousin of the company's other, more mild tastes brands.

Requirement:

In order to enhance product exposure, what steps should be taken by the Marketing
Manager of PepsiCo to implement an event marketing campaign effectively?

Note: Any act of plagiarism like copy paste from the internet or any other source will
result in ZERO marks.

IMPORTANT:
24 hours extra / grace period after the due date are usually available to overcome
uploading difficulties. This extra time should only be used to meet the emergencies
and mentioned due dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS
_ Students are advised to study the whole text carefully.
_ Try not to include any irrelevant material in the solution
_ Try to come up with precise and original answers.
_ Any act of plagiarism like copy paste from internet will result in ZERO marks.
_ Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: 29-Aug-2022
_ Make sure to upload the solution file before the due date on VULMS.
_ Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
_ Use the font style “Times New Roman” or “Arial” and font size “12”.
_ It is advised to compose your document in MS-Word format.
_ You may also compose your assignment in Open Office
format. Use black and blue font colors only
REFERENCING GUIDELINES:
_ Use APA style for referencing and citation. For guidance search “APA reference
style” in Google and read various website containing information for better
understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
_ It is submitted after the due date.
_ The file you uploaded does not open or is corrupt.
_ It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint,
PDFetc.
_ It is cheated or copied from other students, internet, books, journals etc