TABLE OF CONTENTS

Question 1: Factors impact the failure and successes of a company during

global and international environment. Give examples of some Vietnamese
successful companies in the world thanks to dealing with difficulties and
taking advantages of opportunities................................................................1
1.1, Prologue..................................................................................................1
1.2, Contents...................................................................................................1
1.2.1, Global environment..........................................................................1
1.2.2, International business environment..................................................3
1.2.3, Examples of some Vietnamese companies that succeed in the world
by facing difficulties and taking advantage of opportunities......................5
1.3, Conclusion...............................................................................................7
Question 2: In your opinion, how do companies adjust to overcome
difficulties during Covid 19. What their strategies should be after Covid
19? Give examples...........................................................................................7
2.1, Prologue..................................................................................................7
2.2, Contents...................................................................................................8
2.2.1, Adjustment of companies to overcome difficulties in Covid 19......8
2.2.2, Strategies of companies after Covid 19............................................8
2.2.3, Example............................................................................................9
2.3, Conclusion...............................................................................................9
Question 3: In your opinion, how do you become a global citizen? Make
your strategies or plan in order to become a global citizen after
graduating........................................................................................................9
3.1, Prologue..................................................................................................9
3.2, Contents.................................................................................................10
3.2.1, Criteria to become a global citizen.................................................10
3.2.2, Strategy or plan to become a global citizen after graduation..........12
3.3, Conclusion.............................................................................................13
REFERENCES..............................................................................................14
Question 1: Factors impact the failure and successes of a company during
global and international environment. Give examples of some Vietnamese
successful companies in the world thanks to dealing with difficulties and
taking advantages of opportunities.
1.1, Prologue
In the context of international economic integration, international
competition and global business expansion are inevitable for businesses. As
the market space expands globally, the business environment becomes very
different from domestic business, stemming from differences in political and
economic systems between countries. And when companies enter the global
and international environment, there are bound to be factors that affect their
success or failure. The reasoning below will help us better see the factors
affecting the failure or success of a company in the global and international
environment.
1.2, Contents
1.2.1, Global environment
1.2.1.1, Concepts
The global environment is a collection of global factors and conditions
that occur outside the organization but affect the ability of managers to attract,
use resources and operate the organization. .
1.2.1.2, Factors affecting the success or failure of a company in the
global environment.
- Change of the environment:
+ Create opportunities & threats
+ High uncertainty and hard to predict
+ The scarcity of resources in the environment
- Export: Maintain the company's machinery and equipment system
right in their own country to manufacture and sell products and services to
foreign markets.

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 + Common problems related to transportation distance, government
controls, exchange rates and cultural differences
+ Less expensive in terms of costs
- Leasing/licensing: A firm (licensor, lessor) in a country that allows
domestic or foreign firms (licensee, lessee) to use rights to exploit a
production process, a trademark, an invention or a business know-how has
commercial value, in return for which the licensee must pay fees or certain
special rights to the licensor.
+ The lessee can produce and sell a product or service similar to what
the lessor has been producing, while keeping his or her own company name
=> They can imitate the production similar products of enterprises without
infringing intellectual property.
+ Helps companies easily access international markets at low cost, but
it limits the company to enter and control the market there.
- Joint venture: Includes reaching agreements with other organizations
on the contribution of financial, mechanical and human resources to jointly
achieve a common goal.
+ Share costs and risks with another company (in the foreign country)
in developing new products, building factories or distribution systems
+ Accelerate faster, cheaper and with the least risk to enter the global
game
+Today's complex international business environment requires
managers of many companies to develop networks of alliances: Bringing
together business partners from many companies in many countries.
- Forming alliances and joint ventures:
+ Helps share the risk
+ Lower costs
+ Learn technology know-how of other countries.
+ Opportunity to penetrate distribution channels and reach customers

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 + Opportunity to enter the competitive environment in high-growth
industries globally.
- Acquisition of enterprises: The form of spending money to buy back
all existing business establishments in foreign countries.
+ Opportunity to take full control, shorten distribution channels, save
transportation and inventory costs => easy success
+ Local administrators also have a better understanding of the host
country's economy, culture, and politics.
-Completely new investment: The company directly invests in building
a new business base in foreign countries (starting from zero).
+ Advantages: Business branches will do exactly what they want when
formed and have high profitability => easy to succeed
+ Disadvantage:
 Requires the company to have all knowledge of: Markets,
materials, people and know-how in another culture
 Most expensive and most risky
 Mistakes may happen
 Easily fail.
1.2.2, International business environment
1.2.2.1, Concepts
The international business environment is a combination of
environmental factors such as law, politics, economy, culture, finance... These
factors have a strong influence and influence on business activities of
enterprises. . They force businesses to adjust the purpose, form and function
of their operations in order to promptly grasp business opportunities and
achieve high efficiency in business operations. In the conditions of the trend
of globalization and regionalization of the world economy, international
business activities are increasingly expanding and developing, in order to
adapt to this trend, enterprises must gradually increase their ability to their

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ability to integrate and adapt to the new conditions of the domestic and
foreign business environment.
1.2.2.2, Factors affecting the success or failure of a company in the
international business environment.
- Legal environment: One of the parts of the external environment that
affects business operations is the legal system. Therefore, international
business activities first of all require managers and businessmen to pay
attention to and master the law: international law, the law of each country, in
which the business has been and will be operating. activities, as well as the
legal relationships that exist between these countries and between countries in
the region as a whole. => If the company knows these rules, it is easy to
succeed, and vice versa, if the company does not master the law, it is very
easy to fail.
- Political environment: the political stability of countries will be one of
the favorable factors for businesses to operate in a foreign environment,
otherwise, without political stability, it will not. conditions to stabilize and
develop the economy and healthy society. Therefore, when participating in
business in the world market, enterprises must understand the political
environment in the countries and countries in the region where they want to
operate.
- Cultural environment and people:
+ The culture of each ethnic group has different characteristics. This is
a very important issue for entrepreneurs when doing business in the
international market. The influence of culture on all international business
functions such as marketing, human resource management, financial
production... in many places, especially places with high national pride like
Japan, Local companies compete more successfully than foreign companies
due to the use of traditional ethnic culture to advertise.
+ Every culture has a pattern of attitudes and beliefs that influence
almost all aspects of human activity. The more managers know about people's
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attitudes and beliefs, the better prepared they are to understand why people do
what they do. The hiring and sales of businesses are regulated and owned by
people. Therefore, businesses must consider the differences between ethnic
and social groups to predict and manage their relationships and activities. The
difference in people has given rise to different business activities in many
countries around the world. That forces managers and businessmen to have an
understanding of the culture of the host country, the culture of each region in
the world.
+ Tastes and consumption habits also have a great influence on
demand, because although the goods are of good quality, if they are not
favored by consumers, it is difficult for them to accept them. Therefore, if
grasping the tastes and habits of consumers, business enterprises can quickly
expand the volume of demand. Otherwise, the company will fail in the
international environment.
1.2.3, Examples of some Vietnamese companies that succeed in the world
by facing difficulties and taking advantage of opportunities.
1.2.3.1, Vinamik
- Vinamik knows how to face difficulties: Responding to crises
+ In 2006, VINAMILK encountered an event that there was an error in
the label when it should have been written on the package as "Unsweetened
pasteurized fresh milk" but it was written as "pure pasteurized fresh milk".
This mistake has caused strong protests in the Cambodian and Philippine
markets. Because, from the consumer's point of view, mislabeling is a sign of
commercial fraud. VINAMILK is in danger of being boycotted from the
international consumer community.
+ Before this situation, Ms. Mai Kieu Lien - General Director of
Vietnam Dairy Products Joint Stock Company officially apologized to
consumers and assured that there would be no such mistakes in the future.
However, Ms. Lien also explained that the company's "pure pasteurized fresh
milk" product has 99% raw milk for processing. Products labeled "pasteurized
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fresh milk" have 70-80% fresh cow's milk content, the rest are other
ingredients, so VINAMILK has no fraud on product quality for customers.
The company also recalls misbranded products through the distribution
system and immediately corrects the labels according to the regulations of the
authorities to avoid misleading consumers.
+ Not stopping there, VINAMILK also proves that the company can
offer high quality fresh milk products to customers by continuing to research
to offer a line of 100% pure fresh milk products.
+ The action of VINAMILK company to respond to the "crisis" has
calmed the hearts of consumers. The fact that General Director Mai Kieu Lien
officially apologized to consumers on the mass media, as well as on the
company's official website (www.vinamilk.com.vn) is a right and wise action.
good. Therefore, this mistake did not greatly affect the position of the brand
in the international market.
-Vinamilk takes advantage of the opportunity to succeed by
implementing a communication campaign
+ In Iraq, VINAMILK has to compete with companies from
Switzerland, France and some other European countries. However, the biggest
advantage of VINAMILK when competing in this market is that the Dielac
powdered milk brand is too familiar to the people of Baghdad.
+ Milk is a staple item, Iraqi people are used to using it every day, so it
is not possible to change their favorite brands overnight. In terms of price,
VINAMILK can completely compete with foreign companies. Although,
there are also difficulties when VINAMILK resumes trade with Iraq such as
high freight costs, difficult to buy insurance while the risks are very high, or
the government may impose import taxes... But with the advantage of trust of
Iraqi consumers, VINAMILK has focused more on Marketing activities,
advertising products to maintain customer loyalty and attract more potential
customers.

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 + On the Cambodian market, every year, a fair of high-quality
Vietnamese goods is regularly held. This is not only a pure commercial
activity but also an opportunity to affirm the position and quality of
Vietnamese goods. In the process of brand positioning, VINAMILK did not
miss this opportunity.
1.2.3.2, Vingroup
- The biggest challenge is mastering processes and value chains.
Vietnam is always evaluated behind many countries in the world in terms of
production level and people still know us as a country that will only process
orders for multinational companies. Facing that challenge, Vingroup has
found an opportunity to succeed. VinFast has actively worked with German
partners, the cradle of the world's mechanical and manufacturing industries, to
design for VinFast a modern international car production line. The company
also cooperated with European and Japanese enterprises in the installation of
VinSmart electronic equipment factory. VinFast and VinSmart are now also
partners with thousands of leading suppliers and designers in the world,
thereby mastering the value chain of making products - the most important
thing for manufacturers. In the process of working, the company has great
motivation when the vision is shared by international partners and merged
into a team with intense working speed.
1.3, Conclusion
In summary, through the above reasoning, we can challenge in
difficulties, there are always opportunities, if companies have the courage to
face difficulties, it is very easy to lead to success in the global and
international environment. economic.

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Question 2: In your opinion, how do companies adjust to overcome
difficulties during Covid 19. What their strategies should be after Covid
19? Give examples
2.1, Prologue
The Covid-19 epidemic has had a strong impact on the Vietnamese
economy in general and the business situation of domestic enterprises in
particular. The production was interrupted, enterprises suffered losses,
products were not supplied to the market, the prices of raw materials for some
products increased due to difficulties in import and export. Here are some
businesses they have turned the difficulties of the epidemic into opportunities
to recover and grow their business.
2.2, Contents
2.2.1, Adjustment of companies to overcome difficulties in Covid 19
- Restructure the company apparatus, restructure the entire operation of
the company, this is also a great opportunity for companies to change.
- Streamline the apparatus as well as the team, streamline fixed costs,
pay low wages and reward sales, this helps employees work diligently to
create good results.
- Apply technology to reduce unnecessary manpower.
- Companies should switch to working online and have an employee
management system.
- Join a number of associations: there will be information sharing,
changing guidelines, mutual support
- Focus on training staff, grasping technology solutions to be able to
turn business ideas into reality in this period. To open up the global supply
chain, companies need to invest and focus on exploiting the advantages of
digital transformation.
2.2.2, Strategies of companies after Covid 19
- Mobilizing a dedicated workforce to shape, develop, implement and
monitor a return to work strategy is key.
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 - Companies can allocate work to the workforce in different positions.
Or more broadly, the leadership can "share" personnel to partner companies
or in the same corporation in need.
- Repositioning the business
- Promote contactless economy
- Preparing for post-COVID-19 should focus more on the domestic
market. Global workers are concerned about their "pockets", so the
purchasing power of consumers is still weak.
2.2.3, Example
- iCare Software and Equipment Manufacturing Co., Ltd., Trang Bom
District, Dong Nai Province: His company was established for more than 1
year and coincided with the outbreak of COVID-19 around the world as well
as in the country. . Due to the impact of the epidemic, the initial business
related to the real estate market was difficult. The company has chosen to start
a business in the field of technology and creativity, which will have a lot of
potential for development in this context. With many advantages of available
technology, the company decided to invest with its associates to develop and
develop the invention of iCare health monitoring and protection software and
equipment.
- Garment 10 Joint Stock Company has coped with the negative impacts
of the COVID-19 epidemic by transforming production processes and
products, promoting the rapid transformation of traditional product structures
into adaptable ones. quick response. That's when it is difficult to order goods
with high-grade veston, high-class shirt... then switch to workwear, knitwear,
traditional shirt, increase the proportion of jackets, winter coats, clothes wear
at home, produce cloth masks, protective gear domestically and for export...
2.3, Conclusion
In short, to overcome the challenge of Covid 19, companies need to pay
great attention to pushing digital transformation and creating a ripple effect in

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the market. Companies need to transform quickly to overcome challenges and
seize market opportunities in order to survive and recover quickly.
Question 3: In your opinion, how do you become a global citizen? Make
your strategies or plan in order to become a global citizen after
graduating.
3.1, Prologue
"Global citizenship" has long ceased to be a strange concept. However,
the journey to becoming a global citizen requires young people to have more
diverse skills and experiences than what they learn in school. We can see how
rapidly society is changing. Therefore, the concept of "global citizenship"
with responsibility and action associated with problems around the world has
become the new trend of the future. So how to become a global citizen? The
reasoning below will help us answer and better understand the concept of
global citizenship.
3.2, Contents
3.2.1, Criteria to become a global citizen.
+ Knowledge:
Knowledge is essential to adapting in an international environment. To
work anywhere in the world, students need to be equipped with the latest
knowledge. Understanding the new changes in technology, applying in the
major is the way to success no matter what field you pursue.
Vietnamese students are disadvantaged because the knowledge conveyed
at the university is not realistic and up to date. Because the ranking of study
programs in Vietnamese universities is not high or even low.
Knowledge is constantly changing, only 2-3 years without updating, you
will be left behind. Knowledge during university will quickly become
obsolete and global citizens need to be able to learn new things continuously,
considering learning as a lifelong favorite process to update new knowledge
for work. Previously, to do this, you needed to go to developed countries to
study and work. However, the world is becoming more and more flat so that
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students can learn international standard programs right from Vietnam and
continuously update new knowledge globally at a reasonable cost.
Knowledge related to global thinking. Global citizens with global
knowledge will tend to be interested in social issues that concern the whole
world, not just what is happening locally. From there, they have the ability to
apply global experience to handle emerging issues locally and connect with
the world. For example, the problems that the whole world is facing such as
disease, waste, climate instability, terrorism, global trade.
+ Skills:
Global skills, knowledge is knowledge, and skills are the ability to apply
and practice. Currently, skills are divided into two groups of professional
skills and soft skills, ways of living, working and studying in a global
environment.
Regarding the ability to know, Vietnamese students are very good at
knowing. The results of the PISA survey conducted by the OECD for many
years have announced that Vietnamese students' scientific and mathematical
abilities are at the TOP 10 to 20 levels in the world. However, according to a
survey of the World Economic Forum, the ranking of skills of university
students and workers to meet job requirements is in the TOP lowest today.
Vietnam's ranking is above 110, which is lower than Laos and Cambodia,
which are considered less developed than us. This shows how big a gap is
between “knowing” and “requiring skills”.
Education in Vietnam currently lacks activities to enhance skills for
students. Therefore, when they graduate from school, they take a long time to
get used to working. This is why Vietnamese graduates and low-income
workers find it difficult to join the international workforce because of a lack
of work skills.
An important skill is English. The ability to communicate in English is
the number one important condition. Many Vietnamese students today are
very good at English and can take the English test to IELTS 6.0 or 7.0.
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However, the ability to use English is a completely different matter. This is
related to knowledge, skills and these skills need further practice and training.
Soft skills related to how to study and work are considered to be
increasingly important, especially in the era of the Industrial Revolution 4.0.
In this period, with the development of artificial intelligence, certain
repetitive or logical specialized skills will gradually be replaced by robots.
Therefore, human life skills that cannot be replaced by machines will become
increasingly important and need training and practice. According to a report
by The Economist, the study and work skills that employers need will relate
to a positive attitude, problem solving, teamwork, communication, critical
thinking and creativity. develop emotional intelligence.
A skill is something that is not learned to know, but only formed through
practice. Our Uncle Ho once said "practices give birth to understanding".
Graduates need professional skills and soft skills to be able to work in an
international environment.
+ Job opportunities:
Job opportunities with global skills and knowledge, graduates will have
the ability to work around the world. This is the goal to be achieved in an
increasingly flat and globally equipped world with knowledge and skills.
3.2.2, Strategy or plan to become a global citizen after graduation.
In my opinion, becoming a global citizen is an inevitable trend of the
world, a dream, a goal that young people are aiming for and striving to
achieve, including of course young people. Vietnam. Global citizens, in
simple and easy to understand terms, are people who live and work in one or
more different countries, the work they do is work that benefits the
community. They are people who have a very good knowledge base about
their country as well as the world, have necessary global skills such as
communication skills, language ability and global awareness. So what needs
to be done to be able to get that "passport to go around the planet"? I think,
the first barrier that you need to overcome is foreign language. In the current
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integration period, most diplomatic and commercial activities in the world use
English, if your English ability is still limited, it will be a huge obstacle on
your journey. Become your global citizen. Even if your professional skills are
excellent, but you lack foreign languages, what you do and your achievements
are only regional and national, not bringing many benefits to the country.
global community. And another important factor, which I think some
teenagers today are still lacking, is soft skills. There are people who are
already 4th year university students but still do not have teamwork skills,
presentation skills or public speaking skills and lack social knowledge. Which
company will accept such people when going to work? Soft skills are really
important, it is not only a tool to help you at work, but also to help you show
your ability, bravery and ego. Currently, in the world, there are many
volunteer programs to help you improve your life skills such as AIESEC's
"Global Citizen" program - a program that gives students an opportunity to
practice. and work in an international environment. Participating in such
programs, we not only gain many interesting experiences but also cultivate
for ourselves life experiences, life skills and even foreign language skills. And
most importantly, we must learn and absorb new things with national
consciousness, preserving our national identity: "integrate but not dissolve".
3.3, Conclusion
In short, becoming a global citizen will give us the opportunity to learn
from community activities so that we can learn experiences, skills, and
opportunities to meet and exchange with new people. dynamic, talented, like-
minded, but also great job opportunities in the future.

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 REFERENCES
1. OCD, "How does the international business environment affect
multinational companies?", https://ocd.vn/moi-truong-kinh-doanh-quoc-te-
den-cong-ty-da-quoc-gia/.
2. Online newspaper Communist Party of Vietnam, "Businesses turn
challenges into opportunities during the pandemic",
https://dangcongsan.vn/kinh-te/doanh-nghiep-bien-thach-thuc-thanh-co-hoi-
trong-dai-dich-584696.html.
3. Legal, "Lessons from the success of the VINAMILK brand in the
international market", https://phaply.net.vn/bai-hoc-tu-su-thanh-cong-cua-
thuong-hieu-vinamilk-tren-thi-truong-quoc-te-a250845.html.
4. Quantri.vn, "Factors affecting the international business environment",
http://quantri.vn/dict/details/9400-cac-yeu-to-anh-huong-den-moi-truong-
kinh-doanh-quoc-te.

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