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Sustainable Production and Consumption 30 (2022) 973–987

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Sustainable Production and Consumption


journal homepage: www.elsevier.com/locate/spc

Bioeconomy as a societal transformation: Mentalities, conflicts and


social practices
Dennis Eversberg∗, Martin Fritz
BMBF Junior Research Group, Mentalities in Flux” (flumen), Institute of Sociology, Friedrich Schiller University, Leutragraben 1, 07743 Jena, Germany

a r t i c l e i n f o a b s t r a c t

Article history: In this article, we argue that a comprehensive understanding of the kinds of societal change envisioned
Received 15 July 2021 and contested in the bioeconomy debate requires broadening the view beyond policy debates and stake-
Revised 24 January 2022
holder positions. We use representative German survey data from 2018 to explore social conflicts and
Accepted 24 January 2022
coalitions for and against bio-based, post-fossil transformations within the general population. Mapping
Available online 26 January 2022
different socio-ecological mentalities in a relational analysis, we find that tensions between growth- and
Editor: Dr. Wenling Liu sufficiency-oriented, high-tech-focused and techno-skeptical as well as between fossilist and post-fossil
visions shape the current ‘socio-ecological space of possibilities’ for transformations in Germany.
Keywords:
Bioeconomy Results show most of the population to broadly align along a continuum between ’less is more’ views
Post-fossil transformation skeptical of both growth and technology and visions of ’technoeconomic advance’ that favor both. In ad-
Sufficiency dition, a more openly conflictual confrontation surfaces between a ’sufficient progress’ view that looks
Socio-ecological conflict to reconcile sufficiency with democratically checked technology use and a ’growth as usual’ imaginary
Mentalities openly opposed to any kind of post-fossil transformation. These tensions correlate with social inequal-
Relational sociology ities: Women and the materially disadvantaged tend to favor ’less is more’ views, men and the more
affluent those of ’technoeconomic advance’. Moreover, starkly contrasting patterns of environmentally rel-
evant practices emerge along the growth and fossilism dimensions. We conclude that issues surrounding
bio-based, post-fossil transformations are more contested among the population than in policy debates,
entailing significant potential for social conflicts. The core challenge will be to establish ecologically sus-
tainable and socially just transformation pathways in democratic and participatory ways.
© 2022 The Author(s). Published by Elsevier Ltd on behalf of Institution of Chemical Engineers.
This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)

1. Introduction carbon cycle not only through photosynthesis but also technically
through cascading and recycling (European Commission, 2018;
The bioeconomy has emerged as a policy concept since the Kardung et al., 2021; Stegmann et al., 2020).
early 20 0 0s, evolving out of debates in biotechnology policy on the In recent years, the discussion around the idea of such a post-
one (OECD, 2004) and sustainable development on the other hand fossil bioeconomy among scientists, experts and policymakers has
(e.g. Wetzel et al., 20 06). In 20 07, the European Union introduced often circled around the question of whether and what kind(s) of
the concept of a ‘knowledge-based bioeconomy’ (German Presi- societal transformation it implies or requires. Initial promises of al-
dency to the European Union, 2007) as an attempt to combine most unlimited biotechnology-driven economic growth have been
both original strands in a single policy approach, which was subse- exposed as exaggerated or unfounded (Birch, 2019; Eversberg and
quently developed into a comprehensive strategy (European Com- Holz, 2020; Grunwald, 2020). As a result, alternative concep-
mission, 2012) aimed at using Life Science knowledge for de- tions of bioeconomic transformation relying on agro-ecology rather
veloping broader uses of biomass as renewable raw material than biotechnology and on sufficiency rather than economic
(Patermann and Aguilar, 2018; Bugge et al., 2016). Since then, the growth have received increasing attention (Bugge et al., 2016;
debate on bioeconomy has further broadened toward ideas of a Levidow et al., 2019).
more far-reaching ‘circular bioeconomy’ that includes closing the The bioeconomy, which initially appeared as a technological
magic bullet, holding the key to solving many of mankind’s vi-
tal problems and opening the door to limitless further increases

Corresponding author at: Institute of Sociology, Friedrich Schiller University
in wealth and well-being, seems to be shrinking to size: It in-
Jena: Friedrich-Schiller-Universitat Jena, Humboldtstr. 34, 07743 Jena, Thuringia,
Germany.
creasingly appears as one piece in a much larger puzzle of soci-
E-mail address: dennis.eversberg@uni-jena.de (D. Eversberg). etal, not only economic and technological, solutions to the chal-

https://doi.org/10.1016/j.spc.2022.01.021
2352-5509/© 2022 The Author(s). Published by Elsevier Ltd on behalf of Institution of Chemical Engineers. This is an open access article under the CC BY license
(http://creativecommons.org/licenses/by/4.0/)
D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

lenges of combating climate disaster, preserving biodiversity, and consider the conflicts and tensions around bioeconomic transfor-
ensuring justice and equality on a global level (Zeug et al., 2021; mations, as well as the social inequalities that they are associated
Heimann, 2019; Urmetzer et al., 2020). Coming to terms with these with (section 5).
challenges is a genuinely political issue, which democratic soci-
eties cannot, at peril of losing legitimacy, delegate to markets and 2. Literature review and conceptual framework
companies. The broader post-fossil transformation that a multiply
humbled, ‘reality-checked’ bioeconomy (Eversberg and Holz, 2020) 2.1. From ‘acceptance’ to mentalities
will be but a part of must be both socially just and environmen-
tally sustainable on a global level if it is to succeed. The crite- Since the inception of the first official bioeconomy strategies
ria for justice and sustainability cannot be imposed by scientists around 2010, a broad and diverse field of research has emerged
and politicians, by some seemingly unavoidable technological fate on how the bioeconomy is viewed by different groups of actors,
or ’the invisible hand of the market’, but need to be the matter or ‘stakeholders’. In a recent review of this work, Dieken et al.
of open and inclusive societal debate and political contestation. find that ‘most research on stakeholder perceptions is concerned
Hausknost et al. (2017) have proposed an analytical approach to with well-established expert groups’ from research, industry and
studying these political dimensions of the bioeconomy that fore- government, while ‘general, non-expert society is less often ana-
grounds the existence of alternatives and processes of contestation lyzed’ (Dieken et al., 2021, p. 1708). Moreover, they find that when
in a multidimensional ‘techno-political option space’. the views and opinions of citizens are investigated at all, ‘research
In this paper we build on this line of inquiry to provide a soci- on their perceptions is limited to the acceptance and adoption of
ological lens for exploring perspectives of bioeconomic and, more specific products and processes, i.e. consumer acceptance’ (ibid.:
broadly, post-fossil change. We focus on the views and evaluations 1709).
of bioeconomic and related transformations present at the level of
the population as a whole. Analyzing representative survey data
from Germany to achieve this, we gain insights into how different 2.1.1. The blind spot of acceptance research: people as political
segments of the population think and feel about the prospect of citizens
societal transformation as such, and into which kinds of transfor- Indeed, ‘acceptance research’ is to date the dominant strand
mation are envisaged within the debates around the bioeconomy of work on how the broader public relates to the bioeconomy.
in particular. This, however, requires opening up our understanding Rather than viewing people as social and political agents ac-
of ‘the bioeconomy debate’ to include people’s views and consid- tively involved in shaping societal change, the vision underlying
erations around post-fossil socio-ecological change more broadly such research tends to depoliticize the role of citizens. Normally,
(e.g. concerning renewable energy, different forms and patterns of the perspective and methods deployed are those of consumer re-
mobility, etc.). To most people’s minds ‘bioeconomy’ is not a spe- search. People are reduced to ‘rule takers’ that merely choose be-
cific topic that could be separated from these broader concerns. It tween different ready-made products or policy options offered to
needs to be considered in the context of more general conceptions them by companies or political parties. Typically, acceptance stud-
of change, so that Hausknost et al.’s ‘techno-political option space ies try to gauge factors that foster or inhibit openness to the
of the bioeconomy’ opens into a larger socio-ecological space of pos- purchase and consumption of bio-based products (Hempel et al.,
sibilities. 2019a, 2019b; Lynch et al., 2017; Rudolph, 2018; Sijtsema et al.,
And this is no less a terrain of contestation: Ultimately, the 2016) or assess the degree to which contemporary scientific and
prospects for the far-reaching transformation that is necessary de- technological developments are seen as desirable (ZIRIUS, 2020).
pend on the balance of power in society. Assessing what options Sijtsema et al. (2016), for instance, is a typical study of this kind,
for a post-fossil, bio-based re-making of economy and society are investigating consumers’ perceptions of bio-based products. The
not just technologically feasible, but socially and politically viable authors find that their interviewees
means asking questions of power. Transformation is not a matter • lacked familiarity with such products,
of policymakers acting in line with some definite scientific truth, • exhibited both positive and negative and sometimes mixed feel-
but a crucial issue for democratic deliberation and transformative ings toward them,
struggles for visions of a just and sustainable future that must be • tended to associate environmental concerns with the notion of
compatible with biophysical reality. Transformative pathways only ‘bio-based’,
open up if they are established as achievable and desirable in pro- • and, most importantly, were much more interested in getting
cesses of political contestation and through experiences of change the best product in terms of ‘convenience, looks and price’ than
in social practices (Wright, 2010). in whether it was bio-based or not (Sijtsema et al., 2016, p. 67).
The paper is organized as follows: After a discussion of exist-
ing work on the views and attitudes of the broader population From this they conclude that marketing should stress the ‘per-
within bioeconomy research, and especially of the limitations of sonal benefits’ of bio-based options rather than their origin, and
so-called ‘acceptance studies’, we propose to overcome those lim- that the products must be superior in these regards to be suc-
itations by introducing a more theoretically grounded perspective, cessful. This type of ‘marketing’ approach reduces people’s percep-
based on the relational sociology of Pierre Bourdieu, focused on tions and orientations to ‘preferences’. From a sociological point of
the mentalities and structured patterns of practice typical to dif- view, this cannot capture the complexities of how people, as cit-
ferent social groups (section 2.1). As an extension to Hausknost izens rather than consumers, position themselves within the pro-
et al.’s option space, we then propose and discuss what we call cesses of societal negotiation and conflict surrounding the social-
the socio-ecological space of possibilities of social-ecological trans- ecological transformations at stake in the bioeconomy discourse.
formation (section 2.2). Section 3 introduces the data and the rela- In a broader study on perceptions of the bioeconomy in Ger-
tional methods used in analyzing it. We then go on to present the many, Hempel et al. (2019a, 2019b) find a high degree of het-
results obtained by locating the mentalities, practices and socio- erogeneity regarding opinions about bioeconomy, techno-political
demographic characteristics of respondents within the space of preferences as well as environmentally relevant habits and prac-
possibilities, and discuss the indications of underlying societal con- tices among their respondents. They, too, diagnose a ‘lack of infor-
flicts that this reveals (section 4). In conclusion, we point out the mation’ among the population and conclude that more ‘dialogue’
need for both research and transformative policy to more carefully and an ‘open debate’ regarding potential risks and limits of the

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bioeconomy is necessary to gain greater acceptance (ibid.: 30). Us- 2.1.2. Contested bioeconomy and the role of mentalities
ing Q methodology, they distinguish between three basic views Beyond acceptance research, social scientific work on the so-
on the bioeconomy, called ‘sufficiency and close affinity to nature’, cially specific ways of perceiving, evaluating and practically con-
‘technological progress’ and ‘not at any price’ (Hempel et al., 2019a, tributing to (or counteracting) processes of change toward bio-
p. 25). From the differences between them, they conclude that dif- based and post-fossil ways of producing and living is scant.
ferent forms of political communication are necessary and that ad- Most immediately relevant are studies on socio-ecological in-
equate solutions should be offered to address the differing expec- equalities and conflicts around local manifestations of the bioe-
tations. Again, respondents are not viewed and addressed as real or conomy, mostly in the Global South. They give rich accounts
potential political actors here, but as ‘consumers’, albeit not only of of what the agro-industrial production systems that ‘bioecon-
products, but also of policies. omy’ stands for in those countries imply for inequalities of work-
Moreover, the three basic views they find among the public do ing conditions, income and social security or workers’ and res-
not fully overlap with the visions typically found among bioecon- idents’ health. Highlighting global dependencies and power re-
omy experts and stakeholders. In fact, only two of them do: The lations, these qualitative studies show how reservations, oppo-
‘sufficiency and close affinity to nature’ type may be seen as sup- sition and open resistance against the practices and technolo-
porting a ‘bio-ecology vision’ (Bugge et al., 2016) of bioeconomy, gies promoted under the rubrum of the bioeconomy are often
and the ‘technological progress’ type apparently gravitates toward not expressions of irrational aversions, but the product of collec-
a ‘bio-technology vision’ (Bugge et al., 2016). The third type, ‘not tive social experiences of communities directly confronted with
at any price’, however, does not seem to be in favor of any kind of the consequences of ‘bioeconomic’ change in their everyday lives
bioeconomic transition at all (Hempel et al., 2019a, p. 30). Instead, (Backhouse and Lehmann, 2019; Puder, 2019; Tittor and Back-
it clearly prioritizes the maintenance of the given mode of living house, 2019; Tittor and Toledo López, 2020). What such work ren-
at all costs and rejects any kind of change that could jeopardize ders very clear is that in many cases, affected citizens and lo-
this, presenting an obvious obstacle to pretty much any vision of cal grassroots movements advocate post-fossil and sustainability-
bio-based transformation. oriented transformations – against the organized power and en-
The literature review by Dieken et al. also refers to the ‘vi- trenched interests of the companies often portrayed as the key ac-
sions’ distinguished by Bugge et al. as a frame for interpreting the tors of the bioeconomy.
existing research on ‘citizens & consumers’. It tends to find rela- In affluent European societies, such open contestation so far
tively strong support both for ‘bio-ecology’ and for ‘bio-technology’ mostly remains the exception rather than the norm. Yet here too,
ideas among them, with Bugge et al.’s third, ‘bio-resource’ vision the different ways people perceive and practically engage with
nearly irrelevant (Dieken et al., 2021, pp. 1710–11). However, a high manifestations of ‘the bioeconomy’ are not a matter of individual
share of findings could not be clearly related to one of the visions ‘preferences’. Rather, they are expressions of embodied collective
(ibid.: 1712). This indicates that there may be both a broader spec- experiences that need to be understood as position-takings in the
trum of skeptical or critical views and attitudes on bioeconomy- ongoing conflict around these societies’ future trajectory. Social and
related issues and a relatively strong current supporting the dom- political tensions around post-fossil transformations, for example
inant techno-optimistic vision within the general population. Po- in relation to energy transitions (Eversberg, 2020) or the imple-
litical actors (who according to Dieken et al. are strongly associ- mentation of just climate policies (Fritz and Koch, 2019), are brew-
ated with the ‘bio-technology’ vision) could then be seen to repre- ing and at times escalating (Eichenauer, 2018; Eichenauer et al.,
sent only the techno-optimistic subsection of the population, while 2018; Neukirch, 2018, 2016; Weber and Cabras, 2017), and
groups that favor alternative bio-ecology ideas seem insufficiently bioeconomy-related issues are unlikely to be exempt from this.
represented. Sociological research that aims at a fuller understanding of
These findings indicate that the ‘perceptions’ of non-experts on the dynamics of contestation around the bioeconomy as part of
a topic such as the bioeconomy follow a different logic than those a broader post-fossil transformation needs to systematically con-
of experts, and support the assumption that among the lay public, sider these looming and mounting tensions between the attitudes
questions related to the bioeconomy are not seen and evaluated in and practical habits of different social groups. The first step to-
isolation. People do not assess the bioeconomy as a specific topic wards this is to suspend the assumption that people’s perceptions
according to ‘bioeconomy-specific’ criteria, as do experts. Rather, or opinions concerning the bioeconomy or some bio-based product
such questions are interpreted within more general schemes of can be neatly separated from the broader ways they relate to na-
perception and evaluation habitually deployed in relation to eco- ture and the social world, and measured in isolation. From the per-
nomic, ecological and social issues. That is, citizens are arguably spective proposed here, the opinions voiced and the actions taken
more political than experts in their views of the bioeconomy, in- in relation to these issues are expressions of incorporated dispo-
sofar as they do not base their judgments on technical and eco- sitions, or schemes of perception, evaluation and action acquired
nomic details alone. Rather, they seem to assess the desirability in the course of socially specific biographical experience. In their
of bioeconomy concepts in light of more general societal and eco- totality as a ‘syndrome’, these dispositions make up what we call
logical concerns. Interpreting this as evidence of a ‘lack of knowl- mentalities. Our usage of this term draws on a long tradition in
edge’ about the bioeconomy that could threaten ‘acceptance’ and German sociology (Geiger, 1972; Vester et al., 2001), and is also
‘participation’ (Dieken et al., 2021, p. 1713), however, turns the ac- theoretically guided by Bourdieu’s (1990, 1984) understanding of
tual problem into its opposite: In identification with the experts’ habitus, with which it is largely synonymous.
views, reservations regarding the bioeconomy are not seen as ex- As habits of seeing, feeling and acting acquired through lived
pressions of actual, serious objections, but as irrational antipathies experience under certain socially typical conditions of existence,
of ill-informed people. As a consequence, political debates about mentalities normally function as the generative principle of rou-
the benefits and downsides of different bioeconomy visions are tine practices. But in providing tried and tested rules for dealing
considered less than the rather apolitical strategies of marketing, with the world, they also enable creative, yet structured verbal and
communication and education. Willingly or unwillingly, such a per- practical responses to novel, unfamiliar questions and situations.
spective lends itself to a ‘post-democratic’ mindset that grants cit- If we want to understand the tensions and conflicts that arise
izens only some symbolic or ‘simulative’ participation in the gov- around societal transformation projects like the bioeconomy, we
ernance of what researchers and politicians claim to know to be thus need to find out how these projects are interpreted and dealt
necessary (Blühdorn, 2014; Swyngedouw, 2011). with from within the logic of the different mentalities present

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among the population. We also need to relate these mentalities to able among different factions of the population. In what follows,
the different socioeconomic contexts for which they are typical to we show how this can be done using representative survey data
show how the differences and tensions between them play out in that provides sufficiently broad information as to allow for the re-
social interaction. Most people do not deploy specific knowledge construction of respondents’ socio-ecological mentalities as com-
and opinions when asked about ‘bioeconomy’, but general disposi- prehensive syndromes of dispositions in relation to nature and so-
tions that reflect their experience in life and their relationship with ciety.
the social and natural world more broadly. Therefore, stances taken Mentalities are expressed in the ways people view and com-
on specific bioeconomy-related questions are expressions of where ment on the world as well as in their habitualized patterns of ev-
they stand in relation to socio-ecological issues in general, and the eryday practice, or modes of living. They cannot be directly mea-
way they position themselves toward these broader concerns is in sured, only indirectly reconstructed by identifying socially typical
turn an indicator of how they are likely to evaluate questions of patterns in the views and attitudes expressed and the practices re-
bioeconomy. Research on bioeconomy-related mentalities is there- ported. In the relational perspective of Bourdieu’s sociology, they
fore part and parcel of ongoing research efforts on processes of gain their meaning and relevance only from the commonalities and
social-ecological transformation (Chan et al., 2020; D’Amato et al., differences, proximities and distances between the different types,
2017; Eversberg, 2020; Görg et al., 2017). which is why this approach routinely comes up with spatial repre-
sentations of the social world (Blasius et al., 2019; Bourdieu, 2018,
2.2. Mentalities and bioeconomy transformations: The 1989; Flemmen et al., 2017). As in Bourdieu’s (1984) account of the
socio-ecological space of possibilities ‘social space’ of French society, there are always three different, in-
terrelated layers to this spatiality: the layer of social positions in
The analysis of the multilayered bioeconomic ‘option space’ which experiences are made and incorporated, the layer of the dis-
provided by Hausknost et al. (2017) is a helpful point of depar- positions and mentalities resulting from this, and the layer of prac-
ture for our intention to come up with a more nuanced and sys- tical position-takings in which the dispositions are deployed under
tematic account of how people in the general population men- conditions typical to the respective position in specific patterns of
tally and practically relate to the social-ecological transformations practice. Because of this mediating function of practice and the rel-
that the bioeconomy constitutes a part of. Hausknost et al. eval- ative durability or ‘hysteresis’ (Bourdieu, 1990, pp. 59–62) of incor-
uated 1) the strategic orientations of different bioeconomy strat- porated dispositions, Bourdieu (1998) presumes homology between
egy papers from governments and industry, and 2) the stances the spatial layers of positions, dispositions and position-takings.
taken by Austrian bioeconomy stakeholders from government, in- To see how people relate to the technological, economic and
dustry, research and NGOs. They then located each view within a ecological dimensions that constitute different visions of future
two-dimensional space in which the common distinction between socio-ecological transformation, i.e. to proceed from the bioeco-
biotech-based and agroecologically oriented conceptions (vertical) nomic option space towards the socio-ecological space of possi-
is juxtaposed with a dimension that represents a continuum from bilities, we apply these three layers to the spatial representation
capitalist growth-oriented strategies to ones based on sufficiency offered by Hausknost et al. (2017). Combining Bourdieuian rela-
ideas (horizontal, see Fig. 1). Additionally, they plotted 3) possible tional sociology with the heuristic provided by Hausknost et al.,
trajectories of a future bioeconomy into this space that they de- we aim to identify the proponents of change and the agents of re-
termined through biophysical modeling. This spatial heuristic re- sistance to post-fossil transformations, and to reconstruct their re-
veals the disconnect between the promises made by governments, lations towards each other. The distances observed along the two
the visions promoted by different stakeholder groups and the ac- intersecting dimensions (and a third dimension representing fos-
tual possibilities for bioeconomic transformation as indicated by silism, which we will introduce as a result of our analysis) indi-
biophysical models. It also provides a more nuanced account of cate what aspects of bioeconomic and post-fossil transformation
differing visions of the bioeconomy than the tripartite typology are contested in these conflicts. In the remainder of this paper, we
suggested by Bugge et al. (2016): The ‘bio-technology’ and ‘bio- explore these for the case of Germany in 2018.
ecology’ visions are located in the top right and bottom left cor-
ners of the space, and the actors expressing ‘bio-resource’ ideas 3. Material and methods
align in between on the diagonal, but closer to the bio-technology
pole. In addition, the framework allows for a strategy of low-tech, We use the dataset of the survey Environmental Consciousness
agroecologically enabled growth (as exemplified by the ideas of the in Germany 2018, the most recent publicly available installment
European Technology Platform TP Organics) as well as a concept of a biennial survey commissioned by the Federal Ministry of the
of bioeconomy based on the politically negotiated and controlled Environment (BMU) and the Federal Environmental Agency (UBA)
use of advanced technology for the purposes of a sustainable no- (Rubik et al., 2019). The representative survey (n = 2.017) includes
growth economy. The latter version corresponds most closely to a range of questions concerning socio-ecological attitudes, socio-
the scenarios suggested as biophysically feasible in the modeling environmentally relevant practices, and sociodemographic data, as
exercise. well as a number of items concerning respondents’ stances and
In that the axes are conceived of as continua, this framework practices regarding questions of energy and the German energy
also lends itself well to the relational perspective proposed here. transition (Energiewende).
It therefore seems worthwhile to introduce the different types Applying the conception of mentalities as socially typical pat-
of socio-ecological mentalities present within the population as a terns of dispositions, we analyzed the responses to the com-
fourth analytical level into this conception by also locating them plete set of 36 statements on socio-ecologically relevant attitudes
along these two axes: Where are the ideas shared by majorities that survey participants were asked to rate (see Table 1). Top-
today located in the option space, and how do they relate to the ics include environmental cognitions and emotions, attitudes to-
policy concepts, the positions of stakeholders and the biophysi- wards environmental policy and climate change as well as personal
cally feasible pathways? While it would produce little more than orientations and beliefs on different social and political issues.
artefacts to directly ask people for their opinion on the abstract We followed the principles of structured data analysis (Roux and
concept of ‘bioeconomy’ in a survey, adding the mentalities of the Rouanet, 2004). Firstly, the data was described and summarized
broader population to this space as a fourth level offers an idea with explorative methods of data analysis allowing the identifi-
of what visions of ‘bioeconomy’ are seen as desirable or undesir- cation of latent variables (dispositions) and clusters of individu-

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

Fig. 1. Two-dimensional ’option space’ (figure taken from Hausknost et al., 2017: 17). Governmental strategies are plotted in orange, stakeholder positions in black, and
biophysical modeling scenarios in green.

als sharing similar mentalities. Secondly, these clusters were 1) ized dispositional pattern that characterizes a certain subsection of
analysed statistically with regard to differences in age, education the space in which respondents are continuously (not discretely)
and other socio-structural variables (Eversberg, 2020a) and 2) lo- distributed. To prevent arbitrary results and gain a gauge for the
cated within the three-dimensional socio-ecological ’option space’. relative strength of cohesion of the clusters, we performed and
Rather than an effort to establish clear causal relations between compared several cluster solutions gained through different pro-
‘independent’ and ‘dependent’ variables, this procedure is intended cedures.
as an exercise in ‘quantitative storytelling’ (Saltelli and Giampi- One solution was obtained in SPSS by first performing a hier-
etro, 2017): We intended to use quantitative survey data in uncon- archical cluster analysis (using the Ward method and squared Eu-
ventional ways to adapt to Hausknost et al.’s qualitative relational clidean distances as a criterion) and, after a first interpretation, us-
logic and uncover new and surprising ‘alternative readings’ (ibid.) ing the cluster centres for the 10-cluster step as starting points for
of what is at stake in the bioeconomy debate. a k-means cluster analysis. The other two were generated using the
In the first step, we carried out a principal component analy- ‘Mixed Clustering’ procedure of the SPAD software package, which
sis (PCA) with varimax rotation to detect the linear relations be- initially uses an agglomerative procedure to generate a large num-
tween the 36 variables included to uncover latent factors – or dis- ber (here: 100) of small, relatively homogeneous clusters and then
positions – underlying the typical response patterns. The Kaiser– continues by hierarchically merging the most similar of these. Be-
Meyer–Olkin measure of sampling adequacy was 0.909, represent- cause this procedure starts from random initial points, it generates
ing a very good factor analysis. Only factors with eigenvalues ≥ 1 stronger variation in its outputs. Therefore, it was conducted twice
were considered (Kaiser, 1960). Applying Kaiser’s criterion and sub- using different random seeds for initialization. This way we arrived
stantial interpretation of the factors empirically justified retaining at three different ten-cluster solutions, which were then compared
six factors with eigenvalues exceeding 1, which together account to identify and describe stable and less stable clusterings across
for about 45 percent of the total variance. Factor loadings were in- the solutions, and the clusters with the most overlap were mutu-
terpreted to understand what basic dispositions the factors express ally assigned to get to a total of eleven recurring types of mental-
(see Table 1), and factor scores for each respondent were saved as ities (see Table 2). These, we found, could be grouped into three
variables for the second step of analysis. broad ‘camps’ (Eversberg, 2020a, pp. 89–90) :1
In the second step, we identified mentalities, as typical over-
all constellations of those dispositions, by applying cluster analy-
ses to the factor score variables to group respondents according
to the similarities in their dispositions. Each cluster thus provides 1
For a detailed description of the procedures and a comprehensive account of
a statistically generated representation of an ideal typical mental- the results, see Eversberg (2020a). Further details and data about the cluster anal-
ity prevalent among (but not homogenously present in each of) yses can be obtained from the authors upon simple request. For a comparable ex-
the respondents grouped in the cluster, or in other words: a styl- ercise using the dataset of the same survey’s 2016 edition, see Eversberg (2020b,
2021).

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

Table 1
Principal component analysis, factor loadings.

Components/factors
Item in German Environmental Consciousness Study
1 2 3 4 5 6

I am troubled by the thought of the environmental conditions that future generations will .66 −.19 .11
probably have to live in.
Climate change threatens our livelihoods also here in Germany. .64 −.25
Man-made environmental problems like deforestation or plastic in the oceans outrage me. .69
Environmental problems are greatly exaggerated by many environmentalists. −.28 .64 −.25
More environmental protection also means greater quality of life and health for all. .66 −.18
I am happy about initiatives that simply try out sustainable ways of living, e.g. eco-villages, .54 −.22 .34
slow food movement.
It annoys me when others try to dictate that I should live in an environmentally conscious way. −.31 .55 .15 −.26
It makes me angry when I see that Germany is failing to meet its climate protection targets. .64 −.30 .24 .11
We need more economic growth in the future, even if it puts a strain on the environment. −.27 .48 −.13 .21
There are natural limits to growth that our industrialized world has long since reached. .53 .15 .13 −.23
For the sake of the environment, we should all be willing to cut back on our current standard of .63 −.21 .28
living.
For a good life, other things are important than the environment and nature. −.33 .48 .11 .11 .13
Each and every individual bears responsibility for leaving a livable environment to future .63 −.11
generations.
We should not consume more raw materials than can be regrown. .60 .42
We need to find ways to live well independent of economic growth. .55 .17 −.20
It is important to me to be able to contribute new ideas and impulses. .70
I live with the feeling that I can always start again. .34 −.42 .22 .32
I am willing to spend more for environmentally friendly products. .40 −.22 −.25 .31 .30
I trust in the forces of the free market. The market will ensure that what needs to change will −.22 .50 −.11 .32
change.
I am not worried about my future. .40 −.60 .14
There is little chance for the likes of myself to be successful these days. .091 .15 .72
I am in favor of equal treatment for homosexuals in all areas of life. .15 −.37 .19 .23
Sometimes I deliberately afford myself the very best quality. .12 −.12 .38 −.11 .23
I am busy enough dealing with my own problems, I can’t take care of others on top of that. −.14 .31 .52 −.22 .14
I want to advance in professional life. For this I am also willing to work in my spare time. −.12 .60 .14
It often happens with me that I get strongly involved in social or environmental issues. .30 −.16 −.70 .52 .29 −.12
I have the impression that I have to try harder and harder to avoid sliding down socially. .77 .11 −.12
Owning my own car means a lot to me. .28 −.51 .14
I make it a point to always have the latest technology (e.g., in computers or smartphones). −.13 .25 −.16 .59
I want to make a difference in life, having power and influence is part of that. .63 .26
What happens in politics is meaningless to my life. .39 .24 −.31 .37 .21
My diet is mainly vegetarian or vegan. .16 −.17 .63
When shopping, I always look out for the best bargain. .26 .32 −.17 −.13 .12
I make it a point to wear clothes according to the latest fashion. .71
Whenever possible, I buy products that come from ’fair trade’. .31 .23 .52 −.11
One of the most important things in life for me is to travel and see other countries. – .60

1 An ecosocial camp, comprising around a third of the pop- sition. None of the kinds of societal vision offered by the bioe-
ulation, which encompasses clearly pro-ecological and pro- conomy discourse are therefore likely to find much support in
transformative mentalities mostly skeptical of economic this camp.
growth. People in this camp tend to identify with far-reaching
As these brief descriptions suggest, the comprehensive patterns
ideas of a post-fossil transformation broadly in line with Bugge
of mentalities discovered in these analyses provide an overarching
et al.’s ‘bio-ecology’ vision.
logic according to which we can formulate at least reasoned ex-
2 A liberal-escalatory camp of around 40%, holding mostly con-
pectations about how people will perceive and evaluate different
tented and optimistic views, consumerist attitudes and positive
ideas about future societal transformation as discussed in the bioe-
stances on economic growth. Although the dominant self-image
conomy debate, even though questions directly addressing specific
is one of openness to progress and change, ideas about trans-
aspects of the bioeconomy were not asked in the survey. Despite
formations that could impact on one’s personal mode of liv-
this obvious limitation, the data thus allows for a first assessment
ing are eyed with reluctance. Prospects of changes in the ma-
of how socio-ecological mentalities are linked to different versions
terial and institutional makeup of European societies are only
of the bioeconomy. Future surveys, however, should improve on
seen as acceptable if they promise to come with ongoing eco-
this by also including more specific aspects directly related to the
nomic growth and increasing material prosperity, making this a
bioeconomy, such as different agricultural methods, biotechnology
key constituency for narratives of ‘green growth’ and the ‘bio-
or the substitution of plastics with bio-based materials.
technology’ vision.
Finally, we plotted the mean points for all 30 clusters yielded
3 And an authoritarian-fossilist camp that comprises up to a quar-
by the three analyses as well as for the three camps into the (now)
ter of the population. Mentalities in this camp are dominated
three-dimensional socio-ecological space of possibilities. The di-
by feelings of loss and the perception of omnipresent threats as
mensions of technology, growth and fossilism were operationalized
well as by fervent opposition to any kind of change. The ideal
using PCA, to minimize measurement errors and get more robust
these groups aspire to seems to be the unconditional preserva-
results than from simple additive indices:
tion of the status quo, or even a return to outdated economic
and social models of the 20th century – visions that are of 1 The technology dimension is constructed of four items: ’It is
course largely irreconcilable with any kind of bio-based tran- important for me to always have the latest technology (e.g.

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

Table 2
Overview of cluster solutions.

Type of mentality Cluster solution 1 (SPAD) Cluster solution 2 (SPSS) Cluster solution 3 (SPAD)
ecosocial camp

1. active ecosocial civic active ecosocial active ecosocial ecosocial transformative


citizenship 1 (11 percent) citizenship 2 (11 percent) optimism (7 percent)
2. voluntaristic- individualist alternative quotidian eco-voluntarism voluntaristic alternative
individualistic milieu (9 percent) (10 percent) milieu (12 percent)
3. contented-ecosocial ecosocial contentment ecosocial optimistic privatism
(13 percent) contentment/optimistic (11 percent)
privatism (12 percent)
liberal-escalatory camp
4. contented-inert inert contentment contented inertia proecological center
(11 percent) (11 percent) (11 percent)
5. contented-consumerist contented unsustainability status consumerist affluent unbudging center
(13 percent) liberalism (15 percent) (13 percent)
6. active anti-ecological success ruthless defense of
anti-transformative orientation (6 percent) privilege (7 percent)
civic
7. egocentric ignorant ecosocial ignorance apolitical nonecologism egocentric ecosocial
(8 percent) (9 percent) ignorance (7 percent)
authoritarian-fossilist camp
8. precarious-defensive overstrained regression regressive inertia overstrained desire for
(9 percent) (7 percent) stability (12 percent)
9. pseudoaffirmative-inert pseudoaffirmative inertia 2 pseudoaffirmative inertia 3 pseudoaffirmative inertia 1
(8 percent) (8 percent) (10 percent)
10. anti-ecological ideological anti-ecologism – regressive anti-ecologism
(8 percent) (9 percent)

Unassigned type, not clearly associated with any of the camps


11. precarious openness to conservative precarious prosociality –
change environmentalism (11 percent)
(11 percent)

PC or Smartphone)’, ’I use digital technology to control my taxes for climate-damaging products’. PCA again provided a
household appliances’ ’Importance of increasing energy effi- unidimensional solution, with all items loading on one factor
ciency through innovative technology to achieve the goals of – post-fossilism vs. fossilism.
the energy transition’, and a question on whether respondents
have their own installation for generating renewable energy at
4. Results and discussion: From clearly structured expert
home or can imagine obtaining one. PCA led to two latent fac-
discourse to socially differentiated complexity
tors, where the two variables on digital technology load on the
first factor and the two items on energy technology on the sec-
Fig. 2a indicates the mean positions of the different types of
ond. Both factor scores were added up and divided by two,
mentalities found in our cluster analyses,2 as well as of the three
yielding individual scores for each respondent on the technol-
broad camps they were grouped into, within the space constructed
ogy dimension.
based on respondents’ views on growth and technology. One thing
2 The growth dimension includes five items: ’We need more eco-
is immediately evident: The diagonal ‘milky way’-like structure
nomic growth in the future, even if it puts a strain on the en-
that Hausknost et al. (2017) found for the visions expressed in offi-
vironment’; ’There are natural limits to growth that our indus-
cial bioeconomy strategies as well as by experts and stakeholders,
trialized world has long since reached.’; ’We need to find ways
which signaled a close correlation between stances on technology
to live well independent of economic growth’; ’For the sake of
and on growth, replicates itself only partly when assessing the cor-
the environment, we should all be willing to cut back on our
responding mentalities among the broader population.
current standard of living.’ and ’I trust in the forces of the free
On the one hand, the relative positions of the ecosocial and
market. The market will ensure that what needs to change will
liberal-escalatory camps indicate a tension between orientations
change’. PCA yielded a unidimensional solution: only one fac-
supporting high-tech, growth-focused models of ‘sustainable cap-
tor was extracted, indicating the general disposition towards
ital’ in the top right and critics advocating sufficiency- and
growth.
agroecology-based ideas of ‘eco-retreat’ in the bottom left corner.
3 The fossilism dimension captures the degree of attachment to
In the relation between these two camps, the basic ‘milky way’
a mode of living based on fossil fuels and of (un)willingness
structure found in the bioeconomy discourse is thus replicated,
to support measures departing from it, based on seven items
exposing a broader societal conflict concerning the different ap-
directly related to climate change and de-fossilization: ’Impor-
proaches to dealing with socio-ecological challenges, which un-
tance of phasing-out fossil fuels such as coal, oil and gas, and
folds between an economistic, techno-scientifically centered and
changing to renewable energy, for example from the sun or
an ecosocial, political vision of societal change.3
wind’; ’Importance of limiting global warming to well below 2
°Celsius in the long term’; ‘Climate change threatens our liveli-
hoods also here in Germany’; ’It makes me angry when I see 2
The 30 subcategories included here are displayed merely to indicate the overall
that Germany is failing to meet its climate protection targets.’; distribution and the degree of spread along both axes within each of the camps.
’Importance of policy: reduction of climate-damaging subsi- Characterizations for all of them cannot be provided here for lack of space, but are
available in Eversberg (2020a). The colors indicate which camp they were assigned
dies’; ’Importance of policy: making CO2 emissions rights more
to.
expensive (resulting in higher prices for companies when they 3
Hausknost et al. (2017) seem to be concerned that the effectively one-
emit climate-damaging gases)’; ’Importance of policy: Higher dimensional structure of actual discourse within the option space may also be a

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

Fig. 2a. Mentalities as located within the socio-ecological space of possibilities (growth and technology axes) – centers of gravity for 30 clusters and three broad camps.

Interestingly, the different subcategories of both the ingly found among men of all age groups and often linked to de-
authoritarian-fossilist and the liberal-escalatory camp spread out liberately unsustainable practices such as high meat consumption
very far along both axes, while those of the ecosocial camp appear and intense automobility. The negative values on the technology
rather tightly bundled in the lower left. This suggests a greater index are probably deceptive here: Rather than opposing technol-
degree of coherence and commonality among the mentalities ogy in general, people exhibiting such mentalities are more likely
making up that camp as compared to the other two: the ecosocial to specifically eschew renewable energy technology. This indicates
camp is apparently overwhelmingly critical of both growth and the limits of Hausknost et al.’s model of the ‘option space’ when
technology, while the others seem more divided. looking at the broader population: not much seems to signal the
existence of a constituency for the kind of ‘Eco-Growth’ option as-
4.1. More diverse views among the population than among experts sociated with this quadrant. Rather than proponents of agroecolog-
ically based growth, what seems to concentrate here are mentali-
In contrast to Hausknost et al.’s account, a number of out- ties reminiscent of the ‘not at any price’ type described by Hempel
liers to the milky-way-like structure indicate that views within et al. (2019): Mindsets not preferring any model of bioeconomy
the broader population are in some respects more diverse than at all, but the preservation of established and accustomed fossil-
those of experts: For example, the ’eco-social transformative op- based modes of living that appear cheaper and more convenient
timism’ in the upper left combines skepticism toward growth and attractive. The low positions on the technology axis are not
with a certain affinity for technology – a mentality mostly found to be read as indicating a distance from technology as such (as
among very young and highly educated respondents with a pen- may be assumed further to the left), but rather a preference for the
chant for eco-activism. Finding this group in the quadrant that fossil-based technologies associated with an earlier stage (combus-
Hausknost et al. (2017) label ‘planned transitions’ does seem to fit tion engines, large-scale power plants, industrialized agriculture)
in with the calls of the new climate movement for strong state ac- as compared to the digital and renewable technologies reflected in
tion and a much more political and planned mode of dealing with the index.
the ecological crisis. This has two consequences for our analysis. One is that the la-
Conversely, in the lower right there are a couple of mentali- bels given to the quadrants of the bioeconomic option space by
ties in which pro-growth attitudes combine with skepticism to- Hausknost et al. do not quite fit the orientations within the socio-
ward technology. The mentalities that clearly diverge in this direc- ecological space of possibilities mapped out here. Considering the
tion are primarily those we classify as ‘anti-ecological’: highly pro- different visions of socio-ecological change associated with each,
growth attitudes shaped by, and openly intent on preserving, the we suggest to call the growth- and techno-optimist upper right
social order of fossil-driven industrial society. They are overwhelm- sector ‘technoeconomic advance’, the opposed lower left ‘less is
more’, the lower right ‘growth as usual’ and the upper left ‘suffi-
cient progress’ (Fig. 2a).
problem for serious political debate around the question what kind of socially em-
The other is that the presence of such orientations, which were
bedded use of biotechnology may be acceptable or necessary even for a society that
consciously embarks on a democratically planned sufficiency-oriented transforma-
excluded by definition from the sample of bioeconomy experts
tion. This concern seems similarly valid at the level of the broader population. surveyed by Hausknost et al., suggests adding a third dimension

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

Fig. 2b. Mentalities as located within the socio-ecological space of possibilities (fossilism and technology axes) – centers of gravity for 30 clusters and three broad camps.

to complement the spatial model: namely, a fossilism dimension. defense of privilege’). Also included are self-centered mentalities
This dimension charts the continuum from mentalities that em- intent on maximizing personal enjoyment while ignoring any neg-
phatically affirm the necessity of de-fossilization and prioritize the ative consequences for others or for non-human nature (‘egocen-
protection of the climate as an overarching concern to those that tric ecosocial ignorance’). These are the same types of mentality
oppose de-fossilization once it impinges on business as usual, or that can also be seen as strongly favoring growth in Fig. 2a. All in
even in principle. It highlights a rather fundamental tension that all, while fossilism and growth-mindedness are closely correlated,6
is largely absent from expert debates on bioeconomy, but – as our this display shows that mentalities located in the technology-
data show – highly relevant when looking at non-experts.4 friendly section of the space tend to be ‘less fossilist’ than they
are growth-optimistic, while conversely, those skeptical of (green
4.2. Uncovering fossilist mentalities and digital) technology are usually somewhat ‘more fossilist’.
In terms of how the interrelations of the different levels of
In order to gain a more nuanced picture of the distribution of the space are to be conceived of theoretically, it can be con-
fossilist orientations, Fig. 2b plots the mentalities and camps in the cluded that the bioeconomic option space should not be thought
socio-ecological space of possibilities with regard to fossilism and of as depicting a subsector of this greater socio-ecological space of
technology. possibilities (for instance, a zoomed-in subsection located in the
This exercise reveals a deep divide between the mentalities of lower left), but as a relatively autonomous, yet homologous field
a broad majority that mostly accepts de-fossilization as a necessity (Bourdieu, 1996a, 1996b; Martin, 2003). Here, debates, political
(left of and around the center) and a minority that clearly sets it- contestation and decision-making about possible bio-based trans-
self apart by prioritizing growth and the maintenance of prevailing formations take place among a limited set of actors and according
modes of living much higher. In terms of the mean positions of the to their own logic, but not in total disconnection from the relations
camps, this dimension shows a rather clear opposition between of power prevailing in the broader political field and among the
the ecosocial camp at the post-fossilist pole and both other camps, population as a whole. Within the bioeconomic field, positions all
located to almost the same degree on the fossilist side of the spec- across the spectrum from the most growth- and techno-pessimist
trum.5 The divide seems to run through both the liberal-escalatory to the most optimist mentalities on both counts are represented.
and the authoritarian-fossilist camps: In addition to the openly The common belief that unites all actors in that field (or, in Bour-
anti-ecological mentalities, fossilist orientations are also associated dieu’s terms, the illusio) is that some kind of bio-based transfor-
with highly individualist, career-centered mindsets geared to the mation is desirable or necessary. This excludes from the option
defense of one’s own privileges and found mostly among parts space of the bioeconomic field the fossilist and anti-transformative
of the societal elites (‘anti-ecological success orientation’, ‘ruthless ‘business as usual’ options openly or tacitly supported by most of
the authoritarian fossilist and also by parts of the liberal-escalatory
4
camp.
In principle, this third dimension could also be applied to the levels of inves-
tigation addressed by Hausknost et al. themselves: Short of open rejection of any
kind of bioeconomy, it would then represent a continuum between advocacy for 4.3. Social factors associated with mentalities
fossil-based bioeconomies or bioeconomies based on fossil business models (e.g.
fossil-powered sugar refineries or industrialized agriculture and forestry) on the one
side and clearly post-fossil concepts conceiving bioeconomy as a necessary element
Figs. 3a and 3b indicate how support for and opposition to
of climate neutrality on the other. the different possible scenarios of socio-ecological change are dis-
5
It may still be surprising that the authoritarian fossilist camp, despite its name, tributed among different socio-demographic categories. Looking
has a mean point slightly to the left of the liberal-escalatory camp. This is partly
due to the effects of a strong acquiescence bias in the response patterns of the
6
‘pseudoaffirmative inertia’ clusters, which make these, and the whole camp, appear There is a strong positive correlation between the growth and the fossilism in-
somewhat less fossilist than they can be assumed to be. Also, the relative position dex (r = 0.6, p<0.001). Growth and technology are only weakly positively correlated
of the liberal-escalatory camp reflects the existence of liberal, non-authoritarian (r = 0.1, p<0.001), while there is no significant correlation between fossilism and
forms of fossilism. technology.

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Fig. 3a. The socio-ecological space of possibilities in the German population (growth and technology) – selected sociodemographic attributes.

Fig. 3b. 3b: The socio-ecological space of possibilities in the German population (Fossilism and technology) – selected sociodemographic attributes.

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

first at the space defined by growth- and technology-related dis- unsustainability’ relatively close to the middle,9 where resource-
positions (Fig. 3a), significant differences play out mostly along the intensive modes of living are basically a product of material af-
diagonal from lower left to upper right. The ‘Less is more’ option is fluence (flying several times a year, owning three cars and more,
typically more in line with the orientations of women, retired per- eating a lot of meat) or external constraints (not subscribing to
sons and older age groups (over 60), people in part-time employ- renewable electricity, never using public transport). Secondly, the
ment, and those with low household incomes (under 20 0 0 €). At categories located further out toward the pro-growth/fossilist pole
the other end of the spectrum, ideas of ‘technoeconomic advance’ can be interpreted to express an ‘ideological unsustainability’ that
are more often favored among men, the very young7 (and espe- ostentatiously rejects any ecological concerns: never buying or-
cially those still in education) as well as those in full-time employ- ganic food, energy efficient products or ones bearing an environ-
ment, and in high-income households. Significant differences are mental label, not claiming to promote environmental values or
also evident regarding the place of residence, with villagers tend- even to try to avoid environmentally destructive everyday behav-
ing to endorse both technology and growth, East Germans8 favor- ior.
able and inhabitants of the biggest cities critical toward growth. Fossilist orientations and support for economic growth are also
In terms of education, the more highly educated generally tend to significantly associated with higher CO2 footprints. This highlights
hold more favorable views on technology. another aspect of the underlying societal line of conflict: A rec-
Among the latter, however, nothing indicates that techno- onciliation between growth and environmental protection and the
optimist visions of a solar- and biotech-based post-fossilism play suppression of the fact that fossil resources are ecologically prob-
a greater role than mentalities that prioritize growth and techno- lematic are typically mental coping strategies of those whose
logical progress regardless of the material base on which it may be resource- and emissions-intensive modes of living would most
achieved or of the ecological and social costs. likely be strongly impacted by the more radical, agro-ecological
The picture changes somewhat when substituting fossilism for and sufficiency-oriented concepts of a transformation. The mean
growth on the horizontal axis (Figure 3b): Most importantly, the CO2 footprint calculated for people in the liberal-escalatory camp
youngest respondents under 20 years of age and those that have is 6.7 tons, that of respondents in the ecosocial camp clocks in at
never been in gainful employment now appear in the upper left 5.4 tons, and the authoritarian-fossilist camp lies in between at 5.9
quadrant, indicating that the relatively frequent pro-growth incli- tons. As these average CO2 footprints and the locations of the three
nations of this age group are not necessarily connected to fos- camps within the space suggest this ‘hard’, interest-based dimen-
silist dispositions. In contrast, the strongest fossilist tendencies are sion of the conflict primarily plays out between the materially af-
found in the age groups from 30 to 39, among East Germans, vil- fluent and socially secure groups gathered in the liberal-escalatory
lagers, men, those working full-time, and manual workers. Post- camp and the more economically precarious and socially burdened
fossilism seems to come in two varieties: a techno-optimist one segments of the ecosocial camp.
associated not only with the young, but also with highly educated All this shows that the tension between ideas of transforma-
professionals and the self-employed, and a techno-skeptical vari- tion centered around sufficiency and social adaptation and imagi-
ant more prevalent among part-time workers, women, older and naries of technology- and growth-based solutions correlates with
retired people and those on low incomes. inequalities of gender and socioeconomic status, and maps onto
clearly distinct patterns of everyday practice, or modes of living. As
4.4. Linking mentalities to everyday social practices may be expected from the CO2 footprints, people expressing more
growth-critical and post-fossil attitudes are much more likely to
Finally, Figs. 4a and 4b show where a number of socio- engage in all kinds of resource-light and ecologically compatible
ecologically relevant practices reported in the survey are located activities, both of the intentional type (active involvement, ethi-
on the axes. The pictures are almost identical: Significant dif- cal consumption) and of the kind more often imposed by mate-
ferences play out mostly on the horizontal axes, i.e. are much rial restrictions (no flights, no car, low electricity consumption).
more closely linked to peoples’ stances on growth and fossilism Conversely, the pro-growth/fossilist sector displays a similarly seg-
than to those on technology. Post-fossil orientations and outspoken mented concentration of particularly high-impact practices (fre-
skepticism toward growth are correlated with all kinds of inten- quent flights, driving, high meat consumption), explicit rejection
tionally pro-ecological activities. This ranges from voting for pro- of pro-ecological involvement, and consumer choices in explicit
environmental parties through donating money to environmental- disregard of eco-social consequences. In other words, what these
ist groups and always buying organic food to eating no meat. Prac- findings indicate is that there seems to be a deeply rooted con-
tices that have a low ecological impact, but are often determined flict around the issue of potential changes to the established fossil-
by other considerations or restrictions (using public transport, buy- based modes of living that runs through German society (and may
ing energy-efficient appliances, not flying) are located closer to be expected in a similar form for other wealthy Northern nations).
the middle. The right, pro-growth and fossilist half of the space This conflict cannot be reduced to a cultural or ideological ‘cleav-
is similarly segmented into two zones: Firstly, a zone of ‘practical age’, but gains its intensity from its embeddedness in the (in-
fra)structural conditions and the socially unequal determinations
7
and restrictions of everyday life.
Considering the recent wave of climate protest led predominantly by young
people, this appears counterintuitive. One reason for this result is probably that
young people are generally more open to new technologies than their elders, struc- 5. Conclusions and policy implications
turally shifting them upward (and older age groups downward) here. Also, their
relatively stronger inclinations toward growth are not necessarily a sign of anti- The policy debate around concepts of the bioeconomy has in
ecological dispositions, as their location on the fossilism axis (Figure 3b) shows.
recent years become a site of more far-reaching contestation con-
Rather, in modern societies positive connotations around growth are partly a gen-
eral characteristic of the mentalities of young people, reflecting the experience of cerning the extent and the forms of a transformation toward sus-
youth as a phase of intense personal development and discovery of possibilities. tainable, post-fossil societies. As we have argued here, the dif-
8
East Germany is comprised of those parts of Germany that formerly constituted ferences between various “visions” of bioeconomy (Bugge et al.,
the socialist German Democratic Republic. People born and living there often expe-
rienced the negative consequences of a weak economy. The system change towards
9
democratic capitalism in the 1990s brought a significant rise in the material stan- But, due to the relative rarity of the respective practices, significantly further
dard of living and may have contributed to the formation of pro-growth orienta- away from it than the more common forms of ‘practical sustainability’ in the center-
tions among larger parts of the East German population. left.

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Fig. 4a. The socio-ecological space of possibilities in the German population (growth and technology) – significant socioecologically relevant practices.

Fig. 4b. The socio-ecological space of possibilities in the German population (Fossilism and technology) – socioecologically relevant practices.

2016) present in this field reflect more deeply rooted tensions ecological (rather than narrowly bioeconomic) change, we have
and conflicts within society at large that need to be taken into drawn on representative data from the survey ‘Environmental Con-
account when assessing the viability, achievability and desirabil- sciousness in Germany 2018 . Applying the principles of Bour-
ity (Wright, 2010) of those visions. To account for this broader dieuian relational sociology, we have reconstructed the relations
dimension, we have suggested analyzing the mentalities and vi- between different socially typical mentalities, socio-structural po-
sions present in the general population as a fourth level of what sitions and patterns of routine practice within this space.
Hausknost et al. (2017) call the bioeconomic ‘option space’. To Our results show that the ultimate one-dimensionality, i.e.
provide an initial analysis of this space of possibilities of social- the close correlation of views on growth and technology, that

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Hausknost et al. (2017) found in most of the expert discourse on within societal constellations, as well as the ways in which they
bioeconomy, holds only partly for the general population: On the are connected to resiliently fossilist practical modes of living.
one side, we do find a polar tension between perspectives sup- The findings presented here are based on secondary analy-
portive or skeptical of both growth and technology. Here, the di- ses of a general survey of environmental consciousness and en-
vide between visions of ‘bio-technology’ (or ‘sustainable capital’, vironmentally relevant practices. Future research should be based
as per (Birch et al., 2010)) and ‘bio-ecology’ (or ‘eco-retreat’) that on more specific survey data designed to combine some of the
characterizes debates in the bioeconomic policy field appears as a broader issues and orientations covered in such research with a
manifestation of a larger, homologous conflict in society at large more systematic consideration of the specifically ‘bio-based’ as-
(Eversberg, 2021; Görg, 2004). pects of social-ecological transformation.
On the other side, we found that combinations both of 1) In conclusion, three core insights with important implications
techno-optimism with skepticism toward growth and 2) pro- for future transformative policies arise:
growth attitudes with critical views on technology seem to be
more common in the general population than in bioeconomic ex- 1 Given that a transformation towards a post-fossil, bio-based
pert discourse. This indicates both the presence of a constituency economy will require not only technological innovations, but
for technologically based visions of ‘sufficient progress’ toward a also changes to currently prevailing modes of production and
sustainable post-growth society and the existence of support for living, the mentalities most likely to lend broad support to such
further ‘growth as usual’ without a significant amount of techno- a transformation are those associated with the ‘less is more’
logical innovation. vision, and particularly the ecosocial camp. That support, how-
The conflict around the necessity and possible shape of trans- ever, is not unconditional and probably depends on strategies
formation actually appears even more pronounced when consider- based on principles of sufficiency and a sober assessment of
ing the visions of ‘sufficient progress’ and ‘growth as usual’. While possibilities, rather than on promises of unlimited growth. Con-
the politically transformative intentions captured by the former versely, resistance to any kind of effective transformation is
seem to be most typical of young climate activists, the latter in- likely to arise from mental traditions that are firmly attached to
dicate the continuing presence of openly fossilist, anti-ecological imaginaries of ‘technoeconomic advance’ and ‘growth as usual’,
orientations. These mentalities embody a refusal to recognize the i.e. certain segments of the liberal-escalatory and authoritarian-
necessity of any type of bio-based economy at all, digging ever fossilist camps.
deeper into unsustainable quotidian habits and beliefs as a source 2 The tensions between different concepts and imaginaries of
of identity and defiant self-affirmation. possible future socio-ecological trajectories are structured by
Bioeconomy policymakers are increasingly aware that any several lines of social inequality: There is a gendered tension, a
kind of sustainable bioeconomy will require a reduction of re- tension between situations centered around paid employment
source use ‘to a level that is ecologically sustainable’ (BMBF and and ones at the margins or outside the labor market, as well
BMEL, 2020, p. 4) and a transformation toward ‘new ways of pro- as a tension between the affluent and the materially disadvan-
ducing and consuming’ (European Commission, 2018, p. 4) that taged.
is ‘holistic’, ‘addresses all people and reaches the center of society’ 3 What our analysis has demonstrated in a number of respects
(Bioökonomierat, 2021, p. 2). But the deep structural entrenchment is that questions of inequality and justice are no less im-
of fossilism in the minds and daily lives of significant parts of the portant for the prospects of bio-based and post-fossil trans-
population, and particularly parts of the affluent elites, suggests formation than the technicalities of how it is to be imple-
that solving this looming societal conflict will be the greatest chal- mented (Backhouse and Tittor, 2019). This, however, requires
lenge to any sustainable bioeconomy. The extremely strong asso- that transformation is pursued as a democratic, participatory
ciation between fossilism and pro-growth orientations revealed by and adaptive process, rather than as the result of democratically
our analyses suggests that a decoupling of growth from fossilism unchecked market forces that often interfere with a fair distri-
has so far not occurred in the prevalent mentalities and modes of bution of both gains and burdens. Inequality and injustice block
living, and that its feasibility at these levels may be equally doubt- transformation, and equal participation can only be achieved
ful as it is with respect to the global economy (Giampietro, 2019; politically. In this respect, any concept for bioeconomic trans-
Haberl et al., 2020; Ward et al., 2016; Wiedenhofer et al., 2020). formation should explicitly address the social and political di-
Moreover, it is a significant challenge to the growth-oriented con- mensions of these processes, and reflect the needs of affected
ceptions that continue to dominate current bioeconomy debates citizens – both today and in the future, locally as well as in
that mentalities explicitly favoring green growth seem to be rather distant regions linked up by supply chains.
uncommon in the population.
The relevance of these forces of inertia is exacerbated by
the fact that the average views of the population on technol- Declaration of Competing Interest
ogy, growth and fossilism are not neutral, but markedly skepti-
cal on all three counts. This mirrors the findings from specifically The authors declare no conflicts of interest. We have no known
bioeconomy-related survey research, which consistently diagnose competing financial interests or personal relationships that could
overwhelming support especially for the ecological, sustainability- have influenced the work reported in this paper or the conclu-
related goals and aspects of a bio-based economy (Hempel et al., sions drawn from it. Also, the agency that provided the funding
2019a; ZIRIUS, 2020). Yet, it seems possible that the ostensi- had no influence on the conception, creation or contents of the
ble majorities for ecological transformation conceal more deep- manuscript, nor on the decision to publish it.
seated structures of unsustainability and persistently ‘fossil’ pat-
terns at the level of infrastructurally embedded practices (‘attitude-
behavior gap’) as well as in the inner structure of contemporary Acknowledgement
subjectivities (Blühdorn et al., 2020). The relational approach we
propose provides a holistic perspective from which to assess these The work for this paper was funded by the German Federal
incongruencies and uncover persistent, and arguably escalating, Ministry of Education and Research as part of the work of the
tensions. These only become evident when considering the over- junior research group ‘Mentalities in Flux’ (flumen) (2019–2024,
all structure of mentalities, their mutual differences and distances Grant Number 031B0749).

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D. Eversberg and M. Fritz Sustainable Production and Consumption 30 (2022) 973–987

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