Report on organization

Submitted to: Sir Tisman Pasha Submitted by: Afnan, Asad, Usama, Muaaz, Neelam Subject: International Marketing

The Institute of Management and Emerging Sciences Multan

Dedication

First of all we are very thankful to our all mighty ALLAH who gave us power to complete this project.

During the preparation of this report our respected teacher Sir Ahmed directed us in the right direction to achieve our objective. So, we are very much honored in devoting our report to our teacher and well wisher.

At last we are very thankful to the management of PTCL for providing us the right and relevant information and co-operating with us.

Visit to :

Main Exchange, Derra Adda Multan.

MISSION
To achieve our vision by having An organizational environment that fosters professionalism, motivation and quality. An environment that is cost effective and quality conscious. Services that are based on the most optimum technology. Quality and time conscious customer services. Sustained growth in earnings and profitability.

VISION
To be the leading information and communicationtechnology service provides in the region by achievingcustomer satisfaction and maximizing shareholders value

GLOBAL INDUSTRY
Throughout the world, telecom industries are being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern wireless technologies, specifically in case of mobile services. One of the major objectives of telecom industry is to enhance the quality and speed of Internet technology. These days, telecom industry is more concerned with texts and images (Internet technologies), rather than voice (telephone service). Most of the research works are going on Internet accessibility, specifically on data applications and broadband services. The other major division of telecom industry is mobile network sector, where lots of innovative research works are going on. Previously the traditional telephone calls used to earn the maximum revenues, but these days mobile service is going to replace traditional telephone services.

INTRODUCTION
Pakistan Telecommunication Company Limited (PTCL) was incorporated in Pakistan on December 31, 1995 and commenced business on January 1, 1996. The Company is listed on Karachi, Lahore and Islamabad stock exchanges. In 2006 PTCL was privatized and management control was handed over to Etisalat. Now about 62.5 per cent shares of the PTCL are owned by the government, 26 per cent by Etisalat and 11.5 per cent are with the general public shareholders. The registered office of the Company is situated at PTCL Headquarters, G8/4, Islamabad.

BRIEF HISTORY

1947

Posts & Telegraph Dept. established

1962

Pakistan Telegraph & Telephone Deptt.

1995

About 5 % of PTC assets transferred to PTA,FAB & NTC.

1996

PTCL Formed & listed on all Stock Exchanges of Pakistan

1998

Mobile & Internet subsidiaries established

2000

Telecom Policy Finalized

2003

Telecom Deregulation Policy Announced

2006

Etisalat Takes Over PTCL's management

ORGANIZATIONAL CHART

Communication strategy
PTCL communicate to its customer through many ways and tries to adopt each and every aspects of communication to their customer and target market. The network through out the country is very vast so the organization is applying each and every possible way to connect and interact with their subscribers. The following are the ways on which PTCL is working, Internet Electronic media Print media Call centers Service centre Exchanges

Distribution strategy
The distribution strategy and channel which PTCL is following is quite improved now a days. Initially it is very typical to distribute every where but slowly as network grew the distribution network also enhance and approach to each and every division of the country either urban or rural areas. Now a days the distribution channel for Broad band Pakistan is through exchange and service centers through out the country

Consumer Analysis
I conducted the survey questionnaire through which i can sort these analyses 70 % of the customers got the good service, 20% of the customers think that they got the excellent, 10 % of the customer realize that the service is just OK and no one thought about the bad service.

DELEGATION OF AUTHORITY MATRIX PREAMBLE

1. The delegation of authority to the management is subject to the availability of approved budget. 2. Exercise of all the authorities will be in accordance with the rules, regulations and procedures of the company, which may be enforced from time to time. 3. All expenditure incurred as a result of exercising the delegated authorities must be in the interest of PTCL. 4. The President & CEO will be competent to make any amendments in the rules and regulations of the company, except for service regulations. 5. The delegated authorities in this document, except those retained by the Board of Directors (BoD), are vested in the President & CEO of the company with the authority to sub-delegate the same to any officer of the company. The already delegated authorities to the officers of company shall henceforth be deemed to have been sub-delegated to them by the President & CEO of the company. The President & CEO shall have the authority to make any subsequent revision with respect to sub-delegation, withdrawal or make necessary amendments. It is clarified that such sub-delegation of authority by the President & CEO is to the extent of authority vested in him and he is fully authorised to withdraw any authority from any officer and delegate the same to any other officer. 6. The President & CEO shall have the concurrent authorities with respect to the subdelegated authorities to any officer of the company. 7. For smooth functioning, it will be mandatory on all the authorised officers to exercise the authorities delegated to them without reference to any other agency. However for the matters / decisions involving financial implications and tax matters concurrence of the representatives of Finance [General Manager Finance at Zonal Level, Senior Manager (Finance/Accounts) at Regional level and GM/ EVP Finance at Headquarters level] shall be obtained invariably. Similarly in the matters pertaining to HR functions (transfers, promotions etc.), concurrence of the representatives of HR in the Zone/ Region and Headquarters will be necessary. 8. In the absence of any officer, the officer looking after his work duly notified will be authorised to exercise the full authorities of the post, provided these authorities are

EXCLUSIVE POWERS OF BOARD OF DIRECTORS

\ Activity

1. ROLE OF BOARD OF DIRECTORS WITH RESPECT TO BUSINESS AND FISCAL POWERS 1.1 To approve overall business policies and strategies. 1.2 To approve master plan and annual budgets of the company and any variations therein. 1.3 To approve company tariff policy. 1.4 To approve investment policy and eventual investments. 1.5 To approve medium / long term loans and borrowings (including to and from subsidiaries and associated companies) and to authorize creation of underlying collateralization / securitization. 1.6 To recommend sale, lease or otherwise disposing off the undertaking or any sizeable part thereof. 1.7 To approve bonus to employees. 1.8 To recommend the appropriation of profits subject to approval by the shareholders of the company. 1.9 To recommend the appointment of statutory auditors and to fix their remuneration for approval / appointment by shareholders. 1.10 To approve annual, half-yearly or quarterly accounts and profit and loss statement for circulation to the shareholders of the company 1.11 To approve issuance of shares subject to the completion of legal formalities in accordance with the Companies Ordinance, 1984 and SECP requirements. 1.12 To approve disposal of fixed assets exceeding the book value of Rs.0.10 million. 1.13 To ensure the implementation of Code of Corporate Governance circulated by the SECP from

time to time. 1.14 To approve the capital expenditure in accordance with the provisions of the Companies Ordinance, 1984. 1.15 To approve the award of tenders exceeding the value of Rs.500 millions. 1.16 To approve write-offs

EXCLUSIVE POWERS EXECUTIVE OFFICER

Activity

OF

PRESIDENT

AND

CHIEF

1. To exercise all the authorities except those vested in the shareholders or retained by the BoD or specifically prohibited under any law. 2. To supervise implementation of business, fiscal and administrative policies laid down by the BoD, and to delegate, withdraw or alter administrative and financial authorities to ensure smooth implementation thereof. 3. To authorize appropriations against the approved annual budget and any variations therein. 4. To initiate and implement measures to improve organizational and operational performance of the company, including appointments of consultants to conduct necessary studies and evaluations. 5. To ensure enforcement of approved service rules and regulations. 6. To withdraw or compromise suits, and other legal proceedings (on the advice of EVP Legal Affairs / SEVP Corporate Development). 7. To authorize anticipatory installation and commissioning of telecommunication system urgently needed for government connections and state needs, in the interest of the company, prescribed formalities to be completed subsequently. 8. To approve additional capital expenditure budget within the approved project cost.

9. To approve launch of new services. 10. To deal with PTCL licensing matters, amendments etc. 11. To approve discount / concession / incentive policy for commercial and marketing department. (A consolidated report shall be submitted to the BoD on a quarterly basis). 12. To constitute the committees and make any changes (additions / deletions) in these committees as deemed fit by him / to make the recommendations within the power of President & CEO. 13. To review and revise tariffs for all products and services including but not limited to discounts, subsidies, promotions and commercial agreements in line with market dynamics to achieve the business objectives of the company. 14. To grant special power of attorney on the advice of EVP (Legal Affairs) and SEVP concerned.

Questions asked & their relevant answers:

Q. At which level decision making is done? A. Its depends upon the type of decision. If its policy decision then its done at Board of director level, normal day to day functioning decision is done at Regional General managers and trickle down till Business managers. Q. Does Management take views from lower level to top level for solving complex problem? A: The views and informative knowledge is taken from lower but decision is taken according to power delegated in the authority matrix. Q: How the ideas/decisions are implemented after the decision making?

A: RGM, Middle management and ultimately lower manager are the front line manager for the implementation of the decision. This implementation is monitored by the Top Management and special team formed for inspection and quality assurance. Q: How the management get the feedback about the outcome of the decision implementation? A:Feed back is taken from lower to upper management through proper channel and third party channel is also there to get inside information about decision making. Q: Is the decision making is individual or group type? A: It depends upon the type of decision. Policy matter is of group and reaming is of individual type. Q: What are the reasons for the delegation of power? A: The powers are delegated due to resolution of issue at grass root level. Q: Who deals with unions and non management staff? A: HR Wing deals with non management staff and union with the coordination of legal wing. Q: What are the methods of motivations used in PTCL? A: Job rotation, Upgration, promotion, raise in salaries and appreciation are the methods used for motivation depends upon the situation. Q: Which is the most suitable method? A: It depends upon the situation some time financial on the other way acknowledgement and may combination of both. Q: What are the outcomes of the motivational techniques? A: The internal staff motivated and as the result of that the numbers of customers are increased, win back of the customers, satisfaction of the existing customers ultimately of increase of revenue of the company. Q: How the management plan for the requirement and placement of staff? A: Top management takes the requirement and financial impact of the placement of staff from G.Ms then centrally hires the needed staff and place according to proposal taken from regions.

Privitization of ptcl:
Pakistan Telecommunication Corporation Limited, a governmental entity is a high earning organization in the country. The Privatization Commission,

Government of Pakistan had planned to privatize 51 % shares of entity through bidding. In response, the government faced stirred opposition from the employees of PTCL lead of employees parties and strike of about 20 days lead the knees of government down, which re-scheduled the mechanism and presented plan of privatizing 26 % of shares along with the managerial powers. The contentions of opposing the Privatization of PTCL are : The services of employees may not be safeguarded by new management The privatization is on very cheap rates as it is evident from thefollowing rates prescribed for some installations at FCTItis a very high profit oriented organization and its share to thenational economy is very high and its privatization on nominal rateswould deprive the economy of a major share in future Itis a sign of integrity and privatization of such an institutions would lead to the loss of national assets and foreign organizations winning the bid Could change the structural system.

Points in favor of privatization could be :

Though it is a profit oriented organization, yet in future by adding of numerous mobile companies the share of PTCL would decrease giving managerial powers to the new company would increase competition and consumers would be having benefit out of healthy competition. The privatization will increase great amount to the economy and great relief would occur and this additional amount could be utilized

for development of certain other projects.

Changes in ptcl:
Change in technology Changes in task More worker responsibility Services Packages Call rates Management

Impact of changes :
Increase internal control on employees and performance Customers are motivated for the usage of ptcl Less national and international rates are introduced Corruption is minimized Customer complaints are handled properly Win backs customers People are more responsible now More advertising expense are incurred to market the ptcl

Conclusion:
It is concluded that PTCL was a government organization & privatization has great advantages of itself. Rather the employees working in the orgaziation are not satisfied with the privatization of PTCL. The other side not everything that is faced can be changed, but nothing can be changed until it is faced and time change and we change with them.

Bibliography:
For the successful completion of this report, we have utilized different available recourses, from which we have obtained required data. Most of information is collected through internet, while a visit to company is also made to get further information .we are thankful to the company management who had welcomed and cooperate with us.