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STRENGTHS:
The fundamental elements of Louis Vuitton's business that
provide it a competitive edge in the market are considered the
company's strengths.
1) Because of the trademark and monogram canvas used on
the majority of its items, the Louis Vuitton brand is
instantly recognized.
2) For its select group of affluent consumers, Louis Vuitton
also creates custom-tailored goods.
3) The brand is uniquely offered in over 450 outlets in 50+
countries.
WEAKNESS:
A brand's shortcomings are specific areas of its business
that may be addressed to strengthen its position.