Table of Contents

1.0 Project Objectives ............................................................................................................................ 4

1.1 Does Netflix Offer More Titles in Recent Years? ......................................................................... 4

1.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years? .................... 4

1.3 Does Netflix Offer More Non-Adult Titles in Recent Years? ....................................................... 4

2.0 Data Preparation .............................................................................................................................. 5

2.1 Missing Data ................................................................................................................................. 5

2.2 New “Continent” Dimension ....................................................................................................... 5

2.3 New “Content” Dimension........................................................................................................... 6

2.4 New “Non-Adult” Dimension ....................................................................................................... 7

3.0 Exploratory Data Analysis ................................................................................................................ 8

3.1 Continent ...................................................................................................................................... 8

3.2 Rating ............................................................................................................................................ 9

3.3 TV Show Seasons .......................................................................................................................... 9

3.4 Date Added vs Release Year ...................................................................................................... 10

3.5 Singapore .................................................................................................................................... 11

4.0 Visualisations.................................................................................................................................. 12

4.1 Does Netflix Offer More Titles in Recent Years? ....................................................................... 12

4.1.1 Title Trend ........................................................................................................................... 12

4.1.2 Title Proportion ................................................................................................................... 13

4.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years? .................. 14

4.2.1 Content Trend...................................................................................................................... 14

4.2.2 Content Proportion ............................................................................................................. 15

4.2.3 Content Season ................................................................................................................... 16

4.2.4 Content Date ....................................................................................................................... 17

4.3 Does Netflix Offer More Non-Adult Titles in Recent Years? ..................................................... 18

4.3.1 Non-Adult ............................................................................................................................ 18

4.3.2 Non-Adult Trend.................................................................................................................. 19

 4.3.3 Non-Adult Continent ........................................................................................................... 20

4.3.4 Non-Adult Asia Country ...................................................................................................... 21

4.3.5 Non-Adult Rating ................................................................................................................. 22

4.3.6 Non-Adult Season................................................................................................................ 22

5.0 Dashboard ...................................................................................................................................... 23

5.1 Movie & TV Show: Trend and Proportion ................................................................................. 23

5.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years? .................. 24

5.3 Does Netflix Offer More Non-Adult Titles in Recent Years? ..................................................... 25

6.0 References ...................................................................................................................................... 26

1.0 Project Objectives

1.1 Does Netflix Offer More Titles in Recent Years?

In recent years, streaming services are gaining popularity and lesser consumer are turning to
traditional television and cable network TV. Netflix is leading the pack of streaming service providers
and it would be worthwhile to see if Netflix has been increasing the number of movies and TV shows
over the years, its trend and proportion.

1.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years?

Netflix first started providing streaming services in United States and has since continued to expand
its international presence. It was noted that Korean and Spanish are the only two language-related
word that were found in the “listed_in” column. Non-English (Chinese and Spanish) content are
increasingly popular in the overseas market and there is the rise of Korean Wave in recent years.

With the increasing number of subscribers outside United States, it would be interesting to look into
whether Netflix has been offering more Chinese, Korean and Spanish movies and TV shows, its trend,
proportion and composition.

1.3 Does Netflix Offer More Non-Adult Titles in Recent Years?

In the recent years, kids and teens are exposed to more digital device at an early age and this group
of non-adults are spending more time on screens. It would be meaningful to look into the number of
non-adult titles on Netflix, its trend, proportion and composition.
2.0 Data Preparation

The data is generally clean, the below steps are taken to further prepare, clean and tidy up the data.

2.1 Missing Data

Firstly, steps were taken to check if there are any missing data in the netflix_titles.csv dataset. Filter
function was added to the first row and the filter function was utilised to check for any blanks cell in
each individual column. There were missing data in “director”, “cast”, “country”, “date_added” and
“rating” column and the value “NOT APPLICABLE” was input into these blanks cell.

2.2 New “Continent” Dimension

Next, it is noted that there were too many categories in the “country” column. The entire “country”
column was copied into a new excel sheet and the Remove Duplicated feature was used. 5,678
duplicated values were found and removed and 556 unique values remained. 556 unique values are
still too many and steps were taken to group the various countries into a new dimension. The new
dimension “continent” consists of the 7 continents: Africa, Antarctica, Asia, Europe, North America,
Oceania and South America.

In a new sheet named “Countries and Continents”, a list of countries with their respective continents
were created. A new column named “continent” was added to the right side of “country” column in
the “netflix_titles” sheet. Using the vlookup formula, single country listed in “country” column were
mapped to the respective continents. For “NOT APPLICABLE” values in the “country” column, the same
is input in the “continent” column.

For multi-countries listed in the “country” column, data were copied into a new excel sheet and the
Remove Duplicated feature was used. Text to Columns feature (delimiter is comma) was used to
separate the multi-countries in one cell into separate columns. TRIM formula was used to remove the
extra spaces from text that were in the separate columns. Similarly, the vlookup formula was used for
the single country in the separate columns and then mapped to the respective continents. The multi-
countries can belong to the same continents and hence the CONCATENATE formula is not feasible.
Thus, manual input of the multi-continents dimension was done and filter function was used to aid
the process.

An illustration of the process as follows:

The list of multi-countries and multi-continents were added to the list in the “Countries and
Continents” sheet. Using the vlookup formula, multi-countries listed in “country” column were
mapped to the respective multi-continents. There are now 33 unique values in the “continent”
column.

A screenshot of the new dimension, “continent” column as follows:

2.3 New “Content” Dimension

The new dimension is decided based on the one of the business questions relating to Chinese, Korean
and Spanish Movies and TV Shows. The new dimension “content” consists of the Chinese, Korean,
Others and Spanish.

A new column named “genre” was added to the right side of “listed_in” column in the “netflix_titles”
sheet. Using the Text filter function on the “listed_in” column, as long as it contains the word “Korean”
or “Spanish”, “Korean” or “Spanish” is input under the “content” column.

Using the filter drop down menu on “country” column, the select all option was unchecked and ”South
Korea” was checked and “Korean” is input under the “content” column. The same process was done
for “Spain” and “Spanish” is input under the “content” column. Multi-countries that includes South
Korea or Spain are not included in the parameter as it is assumed that the content is not 100%
produced in South Korea or Spain and the language of the content may not be in Korean or Spanish.

Using the filter drop down menu on “country” column, the select all option was unchecked and
"China", "China, Hongkong", "China, Taiwan", "Hong Kong", "Hong Kong, China", "Hong Kong,
Taiwan", "Taiwan" were checked and “Chinese” is input under the “content” column. For the purpose
of this assignment, China, Hong Kong and Taiwan are grouped under the Chinese content. Similarly,
multi-countries that includes China, Hong Kong or Taiwan are not included in the parameter.

Using the filter drop down menu on “country” column, the select all option was unchecked and "NOT
APPLICABLE" was checked and “NOT APPLICABLE” is input under the filter “(Blanks)” cells in “content
column”.
 Using the filter drop down menu on “content” column, the select all option was unchecked and
“(Blanks)” was checked and “Others” is input under the “content” column.

2.4 New “Non-Adult” Dimension

The new dimension is decided based on the one of the business questions relating to non-adult titles.
The new dimension “Non-Adult” consists of the Adult and Non-Adult.

Using the Text filter function on the “listed_in” column, as long as it contains the word “Kids”,
“Children” or “Family”, “Non-Adult” is input under the “non-adult” column.

With reference to an article on Netflix wesbite (How does Netflix decide maturity ratings?, n.d), the
following ratings are grouped under either the “Adult” or “Non-Adult”. It is assumed that Not Rated
(NR) or Unrated (UR) are “Adult” titles.

Kids: G, PG, TV-G, TV-PG, TV-Y, TV-Y7, TV-Y7-FV

Non Adult:
Teen: PG-13, TV-14
Adult: NC-17, NR, R, TV-MA, UR

Using the filter drop down menu on “rating” column, the ratings are filter accordingly and either
“Adult” or “Non-Adult” is input under the “non-adult” column.

For “NOT APPLICABLE” values in the “rating” column, the same is input in the “non-adult” column.
3.0 Exploratory Data Analysis

3.1 Continent

The highlight table below shows the total number of titles produced in each continent. “Not
Applicable” values were filtered out. 40.88% of total titles were produced in North America, 28.01%
were produced in Asia and 14.55% were produced in Europe.
3.2 Rating

The bar chart below shows the total number of titles under each rating category. “Not Applicable”
values were filtered out. Most shows were rated TV-MA, followed by TV-14 and TV-PG.

3.3 TV Show Seasons

The highlight table below shows the total number of seasons for TV show. Most TV shows have 1
season, followed by 2 seasons and 3 seasons. The data shows that at total of 13 TV shows have at least
10 seasons.
3.4 Date Added vs Release Year

The visualisation below charts the title’s actual release year and when the titles were added on Netflix.
The data shows that most titles were added on Netflix the same year the titles were released. The
oldest title on Netflix was released in 1925 and added in 2018.
3.5 Singapore

The visualisation below shows that a total of 30 titles were produced in Singapore and multi-countries
that includes Singapore. There were 14 titles that were solely produced in Singapore.
4.0 Visualisations

For all the visualisation created for Section 4 of the report, data for 2020 is excluded as we are in the
midst of 2020 and hence data for 2020 is considered incomplete.

4.1 Does Netflix Offer More Titles in Recent Years?

Yes, Netflix is offering more titles in recent years and the visualisation below provides the relevant
data to answer the business question and also look into the trend and proportion.

4.1.1 Title Trend

To look into whether Netflix has been increasing the number of movies and TV shows over the years
and its trend, a line chart was created to compare changes over time. The chart shows an upward
trend in the number of titles.

It is important to note that the increase in movies is significantly lesser than the prior years for the last
two years. A 246% increase for 2017, to a 41% increase for 2018 and only a 20% increase for 2019.
The trend for TV shows differs slightly in which there is a 102% increase for 2017, to a dip in increase
of only 27% for 2018 and a slightly steeper increase of 63% for 2019.

In conclusion, Netflix has indeed been increasing their content for subscribers but at a slower rate in
recent years.
4.1.2 Title Proportion

To look into the proportion of movies and TV shows, a bar chart was created and it includes data from
the last three years (2017 to 2019). The visualisation below shows that there is a higher proportion of
movies than TV shows. It is important to highlight that in 2019, the proportion of TV shows is now
more than half of movies.

To sum up, this further supports that the number of TV shows are increasing at a higher rate than
movies.
4.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years?

Yes, Netflix is offering more Chinese, Korean and Spanish content in recent years and the visualisation
below provides the relevant data to answer the business question and also look into the trend,
proportion and composition.

4.2.1 Content Trend

To look into whether Netflix has been increasing the number Chinese, Korean and Spanish content
over the years and its trend, a line chart was created to compare changes over time.

It is important to note that the Chinese, Korean and Spanish content were only available on Netflix
from 2016. There is an increased in the number of Chinese, Korean and Spanish content in 2019 than
2016. However, the trendline differs for each content.

Spanish is the only content that is on a linear upward trend with an increase of 164.7% in 2017, 28.9%
in 2018 and 44.8% in 2019. For Chinese content, there is a decrease of 16.7% in 2017, a significant
increase of 160% in 2018 and a dip of 25.6% in 2019. As for Korean content, there is a significant
increase of 390% in 2017, a decrease of 40.8% in 2019 and an increase of 148.3% in 2019.

In conclusion, comparing the data in 2019 against 2016, Netflix is offering more Chinese, Korean and
Spanish content in recent years.
4.2.2 Content Proportion

To look into the proportion of Chinese, Korean and Spanish content, a bar chart was created. The
number of movies and TV shows for Chinese content is fairly the same. While Korean TV shows are
four times the number of movies. The number of Spanish movies is slightly more than half of the
number of TV shows.

With the popularity of Korean dramas such as Descendants of the Sun, Kingdom which is Netflix’s first
original Korean series and Money Heist, the highly raved Spanish drama, this further supports that are
quite a significant number of Chinese, Korean and Spanish TV shows.
4.2.3 Content Season

To probe further into Chinese, Korean and Spanish TV shows, a bar chart was created to present the
number of seasons. Most TV shows only have 1 season. The chart shows that Korean and Spanish
content have TV shows that have 3 seasons and more.
4.2.4 Content Date

To look into the composition of Chinese, Korean and Spanish content, a circle chart with the title’s
actual release year and when the titles were added on Netflix was created. The data shows that most
titles that were added in 2016 and 2017, were released in the prior year. While most titles that were
added in 2018 and 2019, were released in the same year.

The oldest title is a Chinese content that was released in 1973 and the data shows that quite a
significant number of older Chinese titles were added in 2018. Korean contents were relatively newer,
with the oldest title released in 2004. Similarly, Spanish contents were quite new and the oldest title
was released in 1979.

To sum up, in 2018 and 2019, Netflix were quick to add Chinese, Korean and Spanish contents that
were released in the same year into their library.
4.3 Does Netflix Offer More Non-Adult Titles in Recent Years?

Yes, Netflix is offering more Non-Adult titles in recent years and the visualisation below provides the
relevant data to answer the business question and also look into the trend, proportion and
composition.

4.3.1 Non-Adult

A pie chart was created to look at the number of Non-Adult movies and TV shows on Netflix. The data
shows that Non-Adult titles are 11.18% more than Adult titles.
4.3.2 Non-Adult Trend

To look into whether Netflix has been increasing the number of Non-Adult titles over the years and its
trend, a line chart was created to compare changes over time. The chart shows an upward trend in
the number of Non-Adult titles.

It is important to note that the increase in Adult titles movies is significantly lesser than the prior years
for the last two years. A 202.7% increase for 2017, to a 44.3% increase for 2018 and only a 24.8%
increase for 2019.

The trend for Non-Adult titles differs slightly in which there is a 174.7% increase for 2017, to a dip in
increase of only 31.9% for 2018 and a slightly steeper increase of 37.9% for 2019.

In conclusion, Netflix has indeed been increasing the number of Non-Adult titles over the years but at
a slower rate in recent years.
4.3.3 Non-Adult Continent

To look into the composition of Non-Adult content, a text table was created. 37.89% of total titles
were produced in North America, 36.39% were produced in Asia and 10.76% were produced in Europe.
4.3.4 Non-Adult Asia Country

To further look into the composition of Non-Adult content from Asia, a world heat map was created.
It is noted that slightly more than half of Non-Adult content from Asia was produced in India. 10.34%
were produced in Japan and 7.8% were produced in South Korea.
4.3.5 Non-Adult Rating

A bar chart was created to look into the composition of rating category in Non-Adult movies and TV
shows. 62.98% are movie and 37.02% are TV shows. It is noted that Teens rating (PG-13 and TV-14)
makes up 57.22% of the Non-Adult titles.

4.3.6 Non-Adult Season

To further probe into the composition of Non-Adult TV shows, a bar chart was created to present the
number of seasons. Most TV shows have 1 season, followed by 2 seasons and 3 seasons. The data
shows that at total of 8 TV shows have at least 10 seasons.
5.0 Dashboard

5.1 Movie & TV Show: Trend and Proportion

Yes, Netflix is offering more titles in recent years and the dashboard below provides the relevant data
to answer the business question and also look into the trend and proportion.
5.2 Does Netflix Offer More Chinese, Korean and Spanish Content in Recent Years?

Yes, Netflix is offering more Chinese, Korean and Spanish content in recent years and the dashboard
below provides the relevant data to answer the business question and also look into the trend,
proportion and composition.
5.3 Does Netflix Offer More Non-Adult Titles in Recent Years?

Yes, Netflix is offering more Non-Adult titles in recent years and the dashboard below provides the
relevant data to answer the business question and also look into the trend, proportion and
composition.
6.0 References

How does Netflix decide maturity ratings?, n.d

Retrieved from https://help.netflix.com/en/node/2064/us