1.

______________are actions that are directly involved in creating and distributing goods
and services.
a) Secondary activities
b) Primary activities
c) Tertiary activities
d) Support activities
e) None of the choices
2. Attracting potential customers and convincing them to make purchases is the domain of
marketing and sales.
a) True
b) Partly True
c) False
d) Somewhat False
e) Absolutely False
3. ____________ is the process of negotiating for and purchasing raw materials.
a) Material Management
b) Purchasing
c) Procurement
d) Marketing
e) Bidding
4. A _____________ strategy is a general way of positioning a firm within an
industry.
a. Competitive
b. Generic
c. Advance
d. Both a and c
e. None of the choices
5. _________________ involves the recruitment, training, and compensation of
employees.
a. Financial and Accounts
b. Marketing
c. Operations Management
d. Materials Management
e. Human Resource
6. __________________ refers to a willingness and capacity to reshape supply chains
when necessary.
a. Flexibility
b. Resiliency
c. Adaptability
d. All the above
e. None of the choices
7. _____________ pertains to a firm's ability to create economies of scale though
extremely efficient operations that produce a large volume.
a. Differentiation
b. Cost leadership
c. Market Segmentation
d. Market Acquisition
 e. None of the choices
8. __________________ consist of all those managerial activities related to preparing for
the future
a. Planning
b. Organizing
c. Motivating
d. Staffing
e. Controlling
9. _________________ refers to all those managerial activities directed towards ensuring
that actual results are consistent with planned result.
a. Planning
b. Organizing
c. Motivating
d. Staffing
e. Controlling
10. _______________ includes all those managerial activities that result in a structure of
task and authority relationships.
a. Planning
b. Organizing
c. Motivating
d. Staffing
e. Controlling
11. ______________ activities are centered on personnel or human resource management.
a. Planning
b. Organizing
c. Motivating
d. Staffing
e. Controlling
12. _____________ involves efforts directed toward shaping human behavior.
a. Planning
b. Organizing
c. Motivating
d. Staffing
e. Controlling
13. The process of defining, anticipating, creating, and fulfilling customers’ needs and wants
for product and services.
a. Financial and Accounts
b. Marketing
c. Operations Management
d. Materials Management
e. Human Resource
14. The following are major stakeholders affect pricing decision except:
a. Consumers
b. Governments
c. Suppliers
d. Competitors
e. None of the choices
15. The systematic gathering, recording, and analyzing of data about problems relating to
the marketing of goods and services
a. Customer Analysis
b. Marketing Research
c. Contextual Observation
d. Product and Service Planning
e. None of the choices
16. External force which involves state of the economy, level of disposable income and the
consumer spending pattern.
a. economic forces
b. social, cultural, demographic, and natural environment forces
c. political, governmental, and legal forces
d. technological forces
e. competitive forces
17. External force which involves changes in political arena and new laws and regulations.
a. social, cultural, demographic, and natural environment forces
b. political, governmental, and legal forces
c. technological forces
d. competitive forces
e. economic forces
18. ___________________ educated assumptions about future trends and events.
a. Forecast
b. Guess
c. Plan
d. Architecture
e. None of the choices
19. __________________ is creating a unique service or product offering, either through
good branding or strong internal skills.
a. Product segmentation
b. Differentiation
c. Blue Ocean Strategy
d. Market Acquisition
e. None of the choices
20. Percentage of a specific market held by a company.
a. Market
b. Market share
c. Market segment
d. Marketing
e. None of the choices
21. Something that places a company or a person above the competition.
a. Strategy
b. Competitive advantage
c. Total Quality Management
d. Product
e. None of the choices
22. ______________________ refers to the actual production process, while outbound
logistics tracks the movement of a finished product to customers.
a. Financial and Accounts
b. Marketing
c. Operations
d. Personnel
e. Manpower
23. _____________________ activities are not directly involved in the evolution of a product
but instead provide important underlying support for primary activities.
a. Primary
b. Secondary
c. Support
d. Tertiary
e. None of the choices
24. Michael Porter classifies competitive strategies as ______________________
a. cost leadership
b. differentiation
c. market segmentation
d. All of the above
e. None of the choices
25. _________________ is a demand-side dimension and considers the size and
composition of the market the business intends to target.
a. Strategic Management
b. Strategic Strength
c. Competitive Advantage
d. Strategic Scope
e. None of the above