CASE SOLUTIONS FOR GROW JUNCTIONS

India is a significant player in the global education market. With 260 million students registered in
>1.5 million schools and 39,000 colleges, the country boasts one of the world's largest networks of
higher education institutions, dominated mostly by the private sector. The education market in India
was valued at US$ 100 billion in 2016 and is predicted to grow to US$ 180 billion by 2020, giving a
significant opportunity for monetisation.

Alternative learning styles such as online learning are becoming more popular in India as a result of
technological advancements. India had an increase in Internet users in 2016, with 40% of the
population accessing it. By 2021, India's internet user population is predicted to exceed 735 million,
indicating that online education in India has a bright future. With the greatest rate of technology
adoption among the youth and an exponential increase in the number of smartphone users, the
country will experience a tremendous increase in internet usage.

Increased consumer adoption, improvements in services, and changes in business models are
predicted to propel the online education industry to US$ 1.96 billion in 2021, up from US$ 247
million in 2016 with 1.57 million paying users. The number of paying subscribers is predicted to grow
from 1.57 million in 2016 to 9.6 million by 2021. India has the second-highest number of edtech
businesses in the world, with 327 companies (10 percent ).

The following are several approaches for a new EdTech firm to expand its network, expand its
sales channel, and uncover new collaboration opportunities: -

• To reach a big number of customers, use social media sites such as Facebook, Instagram, and
Twitter. They can also make films of product demonstrations, which would be valuable to
buyers.
• They may use blogging sites to show off their items to buyers, or they can make a podcast
about it. Event-based marketing may also assist in the expansion of a company's network.
• Email marketing is another incredibly powerful approach that EdTech firms may employ to
expand their network.
• Various direct selling tactics, such as telemarketing, can be employed to expand the sales
channel. They may also schedule meetings with consumers to market their items in person.