P - People

- Make it a habit to consider all ````````the internal and external stakeholders in your company who
are involved in your sales, marketing, and other operations.

P – Positioning

- You should make it a habit to always consider where you are in the eyes and minds of your
clients. When you're not there, how are others imagining you and talking about you? What are
people saying and thinking about your business? What kind of positioning do you have in your
market, in terms of the keywords people use to talk about you and your products?