Yexmarine’s chief executive is looking at the ways in which Yexmarine’s boats are marketed.

Yexmarine’s
board intends to continue to use traditional marketing methods such as boat shows, but believes that e-
marketing of Yexmarine needs to be enhanced. The board has received a proposal from an advertising
agency, Seeyachts Co, which the chief executive would like you to assess. You should not consider the cost
of the services of the advertising agency as an issue.

Prepare briefing notes for the board which assess the potential benefits that using the services offered
by the advertising agency could provide for Yexmarine.

(12 marks)

Professional skills marks are available for demonstrating commercial acumen skills by assessing how the
services offered could enhance Yexmarine’s competitive position.

(4 marks)