Presented By:

De Los
Santos, Bon
Gerwill
 COMPANY PROFILE

 Julie’s success is attributed to the culture set down by its founder and
namesake, the original Tita Julie, Mrs. Julia Gandionco.  A canteen
concessionaire since 1970, Mrs. Gandionco, or Ma’am Julie as she prefers
to be called, started the first Julie’s Bakeshop in Wireless, Mandaue on
January 6, 1981.  The bakeshop was intended to answer Ma’am Julie’s
canteen needs of bread products.

 Since 1981, Julie’s Bakeshop has served customers all over the nation its
distinctive brand of high quality, freshly baked breads.  With more than
500 branches and outlets nationwide, Julie’s is a shining example of
success through hard work and commitment.
SWOT ANALYSIS
External Factor Evaluation
Internal Factor Evaluation
Competitive Profile Matrix
CPM : ( Red Ribbon )
 Strategy
Formulation
SWOT MATRIX
SPACE MATRIX
BCG MATRIX

Having an Industry Growth Rate of 8.5% and a

Market Share of 27%, Julies Bakeshop falls on
Question Marks, which means

Low relative market share – compete in high-

growth industry
Cash needs are high
Case generation is low
Decision to strengthen (intensive strategies) or
divest
INTERNAL –EXTERNAL
MATRIX

Based on the on the IE Matrix Julie’s Bakeshop

falls on cell 1 grow and build which means that
the following strategies are recommended:

• Market Penetration
• Market Development
• Product Development
• Backward Integration
• Forward Integration
GRAND MATRIX

Looking at the GSM, Julies Bakeshop is located in the

quadrant I. They are in an excellent strategic position.

The perfect strategies are market penetration, market

development, and product development.
Being in the quadrant I, they can afford to take
advantage of external opportunities in several areas.
They can take risks aggressively when necessary.
QSPM:
Strategy Recommendation
Market Development
Julie’s Bakeshop as a baking company should expand its business; its key competitors are
located almost everywhere except in the rural parts of the country. Julie’s Bakeshop should
also build stores inside the mall to gain its competitive advantage among its competitors
like Red Ribbon and goldilocks.
 
Managers take actions like targeting promotions, opening sales offices and creating
alliances to operationalize a market development strategy. They should also need to
improve its franchising programs and assistance so they can expand stores in Visayas and
Mindanao.

Product Development
 Julie’s Bakeshop as one of the oldest in Philippine Baking market should innovate its

pastry products to cope up with the consumer rapid change on taste and to the
competition among its key competitors, through new-product development m the company
sown research -and-development department By new products we mean original products
product improvements product modifications and new brands that the firm develops
through its own research-and-development efforts.

 
 Market Penetration
In light of Julie’s Bakeshop’s market position it should
increase its market share through Increasing its
distribution and promotion of products and services,
more expenditure in marketing and advertising
activities. This strategy adopted by the firms to raise
their sales revenue without making changes in the
products or services. The other dimension of market
penetration is the existing market which means firm
already offering products or services to the customer
but can forecast that the existing sales figures can be
improved by working on marketing penetration strategy.