Shashank Final

A PROJECT REPORT ON
“A STUDY ON COMPARATIVE ANALYSIS OF STOCK BROKING

FIRMS”
With respect to SHARE KHAN
Submitted in partial fulfilment of the requirement for the degree of
MASTER OF COMMERCE
TO
BENGALURU CENTRAL UNIVERSITY

Submitted By
SHASHANTH PRASAD
REG NO: CM190034
Under the guidance of
Dr. MAHESH KUMAR K.R
COMMUNITY INSTITUTE OF MANAGEMENT STUDIES
ACHARYA PATASHALA COLLEGE OF COMMERCE,

3 cross road, N R colony, Bangalore – 560019.
rd
2019-2021
A.P.S COLLEGE OF COMMERCE
(AFFLIATED TO BENGALURU CENTRAL UNIVERSITY)
NACC ACCREDITED “B” GRADE
Narasimharaja colony, Bengaluru-560019
DATE:
PLACE: BENGALURU
CO-ORDINATOR CERTIFICATE
This is to certify that SHASHANTH PRASAD (Reg No: CM190034) final year
M. Com student of APS College of Commerce has successfully completed project
on “A STUDY ON COMPARATIVE ANALYSIS OF STOCK BROKING
FIRMS.” in partial fulfilment for the Degree of Master of Commerce prescribed
by Bengaluru Central University.
The project report has not been previously submitted in partial fulfilment of
Master of Commerce or any other Degree/Diploma of similar title to the
Bengaluru Central University or any other University.
(Dr.B. S. SUDHA)
Co-ordinator
Dr. B. S. SUDHA, M. Com, Ph. D

Head of the Department
PG Department of Commerce
A P S College of Commerce,
N R Colony, Bangalore-19.
Dr. MAHESH KUMAR K.R
B.com., M.com., MBA (Marketing), MBA., (Finance)., MHRM.,
MA(Economics)., MS (Edu.Mgt)., LLB., PGDFM., PGDBA., DCT., M.Phil.,
MSc (Psy)., MIMA., MA (MC&JR)., Ph.D., MSW.,
DIRECTOR
COMMUNITY INSTITUTE OF MANAGEMENT STUDENT
GUIDE CERTIFICATE
This is to certify that, this project work entitled “A STUDY ON

COMPARATIVE ANALYSIS OF STOCK BROKING FIRMS.” is based on the
original study conducted by MR SHASHANTH PRASAD. bearing “REG. NO.:
CM190034” of IV Semester M. Com Degree course during the Academic year
2019-2021 has been prepared under my guidance and supervision.
The work has been satisfactory and is recommended for consideration towards
partial fulfilment of the requirement for the award of the Degree of “MASTER
OF COMMERCE” program offered by Bengaluru Central University, Bengaluru.
PLACE: BENGALURU Dr. MAHESH KUMAR K.R

DATE:
[Project Guide]
STUDENT DECLARATION
I SHASHANTH PRASAD hereby declare that, this dissertation title “A

STUDY ON COMPARATIVE ANALYSIS OF STOCK BROKING
FIRMS.” is based on original project, original study conducted by me, under
the guidance of Dr. MAHESH KUMAR K.R of department of Commerce
APS College of Commerce. Further, I declare that, this report has not been
submitted earlier for the award of any Degree or Diploma of Bengaluru
Central University or any other University in India or outside India.
Place: BENGALURU SHASHANTH PRASAD

Date: (REG NO: CM190034)
ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my guide Dr.

MAHESH KUMAR K.R. as well as our principal Dr. Parmeshwar and our
coordinator Dr. B.S Sudha who gave me the golden opportunity to do this
wonderful project on the topic “A STUDY ON COMPARATIVE ANALYSIS
OF STOCK BROKING FIRMS.”, which also helped me in doing a lot of
research and I came to know about so many new concepts. I am really thankful
to all of them.
Secondly, I would also like to thank my parents, family and friends who helped
me a lot in finalizing this project within the limited time frame.
TABLE OF CONTENT
SL.NO CHAPTERS PAGE.NO
1 INTRODUCTION 1-34
2 LITRATURE REVIEW 35-41
3 COMPANY PROFILE 36-68
4 DATA ANALYSIS AND 69-88

INTERPRETATION
5 CONCLUSION AND FINDINGS 89-93
BIBILIOGRAPHY 94
ANNEXURE 96
LIST OF TABLES
TABLE PAGE
NO TABLE NAME NO
1.1 WHAT IS STOCK? 03
1.2 ADVANTAGES OF STOCK 08
1.3 STOCK EXCHANGE OF INDIA 12
1.4 OBJECTIVES OF SEBI 23
2.1 LITRATURE REVIEW 36
2.2 RESEARCH OBJECTIVES 39
2.3 DATA COLLECTION 40
2.4 LIMITATIONS 41
WORK STRUCTURE OF SHARE
3.1 KHAN 44
SERVICES PROVIDED BY SHARE
3.2 KHAN 45
REASONS TO CHOOSE SHARE
3.3 KHAN 51
3.4 BRANCHES ALL OVER INDIA 54
3.5 SWOT ANALYSIS 55
Comparative analysis of zerodha
3.6 and sharekhan 70
AWARENESS ABOUT SHARE
4.1 MARKET 79
4.2 PURPOSE OF INVESTMENT 81
SOURCE OF NEWS ABOUT
4.3 BROCKING FIRM 83
HIERACHY LEVEL OF BROCKING
4.4 FIRM 86
5.1 OBSERVATION 90
5.2 FINDINGS 91
5.3 SUGGESTION 92
6.1 BIBILIOGRAPHY 94
6.2 ANNEXURE 96
A STUDY ON COMPARATIVE ANALYSIS OF STOCK BROKING FIRM
CHAPTER-1
INTRODUCTION
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1
ABSTRACT
A stock brokerage is an investment services company that is primarily involved in the business of
buying and selling stocks and other financial securities on behalf of its clients in return fora fees
or commission. The industry operates under close government regulations that aim to protect the
investing public. A stock brokerage may not open for business without filing for appropriate
registrations and obtaining certain memberships. A stock brokerage may focus on different
investment services and clients. It must also be able to provide a wide range of security information
to clients for investment research and trade selections. As per Section 65(93) of Finance Act, 1994
“Stock-broker” means a person, who has either made an application for registration or is registered
as a stock broker, in accordance with the rules and regulations made under the Securities and
Exchange Board of India Act, 1992. A retail brokerage serves only individual investors, whereas
an institutional brokerage has the capacity to handle large order flows from institutional investors
such as mutual funds. The objectives of the study are to study the investor’s perception regarding
investment in stock market and to study the investor’s behaviour toward market trend on his
investment. To study the comparison of broking firms in terms of service provided by them to the
investors.
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What is stock?
The word stock simply refers to a supply. You may have a stock of T-shirts in your closet of a
stock of pencils in your desk, In the financial market, stock refers to a supply of money that a
company has raised. This supply comes from people who have given the company money in the
hope that the company will make their money grow. A market is a public place where things are
bought and sold. The term "stock market" refers to the business of buying and selling stock.
Or
"Stock Market" is a term that is used to refer both to the physical location for buying and selling
stocks, and to the overall activity of the market within a certain country. When you bear The, stock
market was down today," it refers to the combined activity of many stock exchanges The correct
term for the physical location for trading stocks is the "Stock Exchange A country may have many
different stock exchanges Usually a particular company's stocks are traded on only exchange.
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although large corporations may be listed in several
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Why companies issue stock?
If a company wants to grow-maybe build more factories, hire more people, or develop new
products-it needs money. It could get a loan from a bank. But then it would owe money. By issuing
stock, a company can raise money without going into debt. People who buy the stock are giving
the company the money it needs to grow. Not every company can issue stock. A business owned
by one person (a proprietorship) or a few people (a partnership) cannot issue stock. Only a business
corporation can issue stock A corporation has a special legal status. Like a school, its existence
does not depend on the people who run it. Under the law it is separate from the people associated
with it, and has special legal rights and are responsibilities as well as its own unique name And
Why People Buy It. Owning stock in a company means owing part of that company Each part is
known as a share. If a company has issued 100 shares of stock, and we bought one we own 1% of
that company People who own stock are called stockholders or shareholders. Stockholder hope the
company will can money as it grows. If a company earns money. the stockholders share the profit
over time, people usually earn more from owning stock than leaving money in the bank. Buying
bonds making other investments.
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WHY DO INVESTORS BUY STOCKS?
Generally, investors buy stocks because they believe that the company will continue to grow and
thus the value of the stock will rise too .Buying the stocks of already well-known companies is
relatively safe, but investors who acquire stock in a new company are facing a much more
substantial risk, but they have much more to gain too For instance, those people who bought
Microsoft shares in the 80s and kept them for a long time saw an exponential rise in their value-
something most investors only dream of.
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How Do You Buy Shares of Stock?
1. Decide whether to go through an online brokerage firm or through a face-to-face broker.

2. After evaluating a stock, decide the prices you'd like to purchase at, so you know whether to make
a "market" or "limited" order.
3. To save on broker fees, you can buy some stocks directly from the company.
10 Great Ways to Learn Stock Trading as a New Investor
New investors taking their first steps towards learning the basics of stock trading should
have access to multiple sources of quality education. Just like riding a bike, trial and error coupled
with the ability to keep pressing forth will eventually lead to success.
• Open a stock broker account

• Read books
• Read articles
• Find a mentor
• Study the greats
• Read and follow the market

• Consider paid subscriptions
• Go to seminars, take classes
• Buy your first recaps
• stock or practice trading through a simulator

• Passive Index and follow Warren Buffett
• Sign up for our free Sunday market
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WHAT IF IT ISN'T LISTED ON AN EXCHANGE?
Buying partial ownership in a smaller company can still be done of course, but that will be entirely
different kind of investment, one that has nothing to do with stocks. These types of investment are
much less liquid and are much riskier. This is called a "Private Placement" while stock on an
exchange is called "Publicly Traded"
Theoretically, publicly traded stock provides more protection because the transaction is monitored
by the Securities and Exchange board of India (SEBI). Because publicly traded stocks must be
traded on a stock exchange, an individual investor always needs a broker who makes transactions
for him. Basically, brokers are people who take orders to buy or sell a certain stock in exchange
for a small commission on the sale. (In other words, they are just glorified sales people) Stock
orders may include instructions to buy or sell stock at a certain price (Limit orders) or simply to
trade them for whatever the present price is (market orders). When the order arrives to a broker,
he executes it (or rather, tries to execute it) by finding a buyer or seller willing to trade for the
ordered price. As you probably see, the other side of transactions is represented by another broker
acting on some instructions, 100
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ADVANTAGES OF STOCKS
Stocks have several advantages over savings investments. Since each share equals partial
ownership in a company, they give the holder some influence over every major decision the
company faces. The decisions are made on one share one vote basis and shareholders are often
asked to vote on all important decisions that
company is to make.
What is more, being a shareholder entitles you to

take part in any profits the company makes.
They are issued as a dividend once or twice a
year, depending on the decision made by company
the directors. As the company grows the value of the stock rises and the profits distribution along
with that.
When the company suffers losses, you aren't asked to give anything in, but the value of the stocks
you have will almost surely fall. If you compare the stocks with classical savings investments like
bonds, bank certificates of deposit etc, you will quickly notice that they have greater potential to
cam more money quickly but they are much riskier investment. as the chances of loss is real
However if you know your share about how the stock market works and what the various
investment strategies are, you can minimize losses. Most investors find out that they do much
better business on the stock market than would be ever possible with any kind of savings
investment.
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One Man, 5,000 Votes?
Stockholders in a company usually have voting rights. They vote on such issues as who will be
elected to the board of directors-the group of people who oversee company decisions and whether
to buy other companies. Stockholders typically have one vote for each share they own. Every vote,
counts but a stockholder with 5,000 shares will have more influence on the company than someone
with only one share Most companies have annual meetings, where stockholders cast votes and ask
questions of the company's leaders. If they cannot attend, stockholders may use an absentee ballot
to vote. Shareholders also receive quarterly and annual reports that tell them how the company is
doing
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What Goes Up Earns Bucks
When the price of a particular stock rises, that stock is said to be "up," meaning up in price. When
the price falls, the stock is said to have gone "down." The terms "up" and "down" are also used to
describe the rise and fall of the market as a whole.
As a company makes of its stock goes

up. For you bought some shares of
each. Since you share the money, the
value instance, pretend stock for
Ral0company's profits, if it does well the
shares might later be worth Rs15 each.
You could then sell your stock and make
RS on each share. If the company
loses money, however, you would also share its losses. Those Rs10 shares might each be worth
Rs3 if the company fell on hard times
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Bears and Bulls
Bears are cautious animals who

don't like to move too fast. Bulls are bold animals who might charge right ahead. An investor is
said to be ‘’ bearish’’ if he or she believes the stock market will go down. A "bearish" investor
will buy stock cautiously
A "bullish" investor believes the market will go up.

He or she will charge ahead and put more money into
the market. An investor can be bearish or bullish
about a particular kind of stock.
Likewise, the term "bear market" describes a time when stock prices have been falling on the
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whole. A "bull market" is a period when stock prices are generally rising
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STOCK EXCHANGE OF INDIA
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Stock exchange of India
1 Ahmedabad Stock Exchange
2 Bangalore Stock Exchange
3 Bhubaneswar Stock Exchange (BHSE)
4 Bombay Stock Exchange (BSE)
5 Calcutta Stock Exchange
6 Cochin Stock Exchange
7 Coimbatore Stock Exchange
8 Delhi Stock Exchange Association
9 Guwahati Stock Exchange
10 Hyderabad Stock Exchange (HSE)

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11 Inter-connected Stock Exchange of India
12 Jaipur Stock Exchange
13 Ludhiana Stock Exchange Association
14 Madhya Pradesh Stock Exchange
15 Madras Stock Exchange
16 Mangalore Stock Exchange
17 National Stock Exchange of India (NSE)
18 OTC Exchange of India
19 Pune Stock Exchange
20 Saurashtra-Kutch Stock Exchange
21 Uttar Pradesh Stock Association

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22 Vadodara Stock Exchange
23 Meerut Stock Exchange
24 Magadh Stock Exchange
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National stock exchange of India
National stock exchange limited
Type: Stock exchange
Founded: November 1992
Headquarters: Mumbai, India
Website: www.nse-india.com
• The National Stock Exchange of India Limited (NSE) is a Mumbai-based stock

exchange. It is the largest stock exchange in India and the third largest in the world in
terms of volume of
transactions
• NSE is mutually
owned by a set of
leading financial
institutions, banks,
insurance companies
and other financial
intermediaries in India
but its ownership and
management operate
as separate entities.
• As of 2006, the NSE
VSAT terminals, 2799
in total, cover more than 1500 cities across India
• In March 2006, the NSE had a total market capitalization of 4,380,774 crore INR making
it the second-largest stock market in South Asia in terms of market capitalization
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Origins
The National Stock Exchange of India was promoted by leading financial institutions at the
behest of the Government of India, and was incorporated in November 1992 as a tax paying
company. In April 1993, it was recognized as a stock exchange under the Securities Contracts
(Regulation) Act, 1956. NSE commenced operations in the Wholesale Debt Market (WDM)
segment in June 1994. The Capital Market (Equities) segment of the NSE commenced operations
in November 1994, while operations in the Derivatives.
Innovations
NSE has remained in the forefront of modernization of India's capital and financial markets, and
its pioneering efforts include:
• . Being the first national, anonymous, electronic limit order book (LOB) exchange to
trade securities in India. Since the success of the NSE, existent market and new market
structures have followed the "NSE" model.
• Setting up the first clearing corporation "National Securities Clearing Corporation Ltd in
India, NSCCL was a landmark in providing innovation on all spot equity market (and
later, derivatives market) trades in India
• . Co-promoting and setting up of National Securities Depository Limited, first depository

in India.
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• Setting up of S&P CNX Nifty.
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• . NSE pioneered commencement of Internet Trading in February 2000, which led to the
wide popularization of the NSE in the broker community.
• . Being the first exchange that, in 1996. proposed exchange traded derivatives,
particularly on an equity index, in India. After four years of policy and regulatory debate
and formulation, the NSE was permitted to start trading equity derivatives three days
after the BSE
• . The first exchange to trade ETFs (exchange traded funds) in India
Markets
Currently, NSE has the following major segments of the capital market:
• Equity
• Futures and Options
• Retail Debt Market
• Wholesale Debt Market
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Bombay stock exchange
The Bombay Stock Exchange Limited (Marathi) (formerly. The Stock Exchange, Mumbai:
popularly called The Bombay Stock Exchange, or BSE) is the oldest stock exchange in Asia. It is
located at Dalla Street, Mumbai, India The, Bombay Exchange was
established in 1875. There are around 3.500 Indian companies
listed with the stock exchange, and has a significant trading volume. At October 2006, the
market capitalization of the BSE was about Rs. 33.4 trillion (US $ 730 billion), The BSE
SENSEX (SENSITIVE INDEX), also called the "BSE 30. is a widely used market index in India
and Asia. As of 2005, it is among the five biggest stock exchanges in the world in terms of
transactions volume
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BSE INDICES
The BSE SENSEX (also known as the BSE 30) is a valse-weighted index composed of thirty
scrips, with the base April 1970 - 100. The set of companies which make up the index has been
changed only a few times in the last twenty years. These companies account for around one-fifth
of the market capitalization of the BSE.
Apart from BSE SENSEX, which is the most popular stock index in India, BSE other stock
indices as well:
• BSE 500
• BSE 100
• BSE 200
• BSE PSU
• BSE SMLCAP
• BSE BANKEX
• BSE Teck
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• BSE Auto
• BSE Pharma 358
• BSE Bot Moving consumer Goods (FMCG)
• HSE Consumer Durables (SYMBOL Cons Doro
• BSE Metal
BSE BROADCAST
NDTV profits at BSE
The BSE broadcast is a large ticker on the wall of BSE which continuously displays the latest
stock quotes from the market. It will also display -on what is described as India’s and south
Asia’s largest video screen India’s leading business-news channel; NDTV profits
This new system was invented on December 15. 2006, when Dr PR annoy Roy, the managing
director of new Delhi television (NDTV) LTD, stocks the BSE opening bell. Dr Damodaran, the
chairman of the securities and exchange board of India, said that the thicker would provide
information and analysis of the financial world.
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MARKET CAPITALIZATION
At 31 July 2021 BSE had 5210 companies which were being actively traded. The cumulative
market capitalization of all these companies on the same day was INR 23,503,458.79
SECURITIES AND EXCHANGE BOARD OF INDIA - SEBI
Protections Exchange Board of India (SEBI) was set up in 1988 to manage the elements of
protections advertise. SEBI advances systematic and solid improvement in the securities
exchange however at first SEBI couldn't practice unlimited authority over the financial exchange
transaction. It was left as a guard dog to watch the exercises yet was discovered ineffectual in
managing and controlling them. Subsequently in May 1992, SEBI was conceded lawful status.
SEBI is a body corporate having a different legitimate presence and unending progression.
Controller of Capital Issues was the administrative authority before SEBI appeared; it got
authority from the Capital Issues (Control) Act, 1947.
At first SEBI was a non-legal body with no legal force. Be that as it may, in 1992, the SEBI was
given extra-legal force by the Government of India through an alteration to the Securities and
Exchange Board of India Act, 1992. In April 1988 the SEBI was comprised as the controller of
capital markets in India under a goal of the Government of India. The SEBI is overseen by its
individuals, which comprises of following:
The director who is designated by Union Government of India. Two individuals, i.e., Officers
from Union Finance Ministry. One part from the Reserve Bank of India. The staying five
individuals are designated by Union Government of India, out of them in any event three will be
entire time individuals.
After amendment of 1999, collective investment scheme brought under SEBI except NIDHI, chit
fund and cooperatives.
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OBJECTIVES OF SEBI:
The overall objectives of SEBI are to protect the interest of investors and to promote the
development of stock exchange and to regulate the activities of stock market. The objectives of
SEBI are:
1. To regulate the activities of stock exchange.
2. To protect the rights of investors and ensuring safety to their investment.
3. To prevent fraudulent and malpractices by having balance between self-regulation of business

and its statutory regulations.
4. To regulate and develop a code of conduct for intermediaries such as brokers, underwriters,
etc.
The SEBI Act rattles off the forces of the Securities and Exchange Board of India. It must be
receptive to the necessities of three specific gatherings in the capital market. Right off the bat
there are the financial specialists who put their reserve funds in the market in the expectation for
an arrival. At that point there is the guarantors, for example the organizations and establishments
that issue protections in return for venture. What's more, the SEBI should likewise administer the
market delegates, for example, dealers, banks, experts etc. The SEBI performs capacities to meet
its goals.
To meet three objectives SEBI has three important functions. These are:
1. Protective functions
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• It Checks Price Rigging:
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• It Prohibits Insider trading:
• SEBI prohibits fraudulent and Unfair Trade Practices:
• SEBI undertakes steps to educate investors so that they are able to evaluate the
securities of various companies and select the most profitable securities.
• SEBI promotes fair practices and code of conduct in security market
2. Developmental Functions:
• SEBI promotes training of intermediaries of the securities market.
• SEBI has permitted internet trading through registered stock brokers.
• SEBI has made underwriting optional to reduce the cost of issue.
3. Regulatory Functions:
• SEBI has framed rules and regulations and a code of conduct to regulate the
intermediaries such as merchant bankers, brokers, underwriters, etc.
• These intermediaries have been brought under the regulatory purview and private
placement has been made more restrictive.
• SEBI registers and regulates the working of mutual funds etc.
• SEBI regulates takeover of the companies.
• SEBI conducts inquiries and audit of stock exchanges.

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Securities market is a component of the wider financial market where securities

can be bought and sold between subjects of the economy, on the basis of demand
and supply. Securities markets encompasses equity markets, bond markets and
derivatives markets where prices can be determined and participants both
professional and non-professionals can meet. Securities market can be split into two
levels:
1.Primary Markets
2.Secondary Market
Primary Market
Securities generally have two stages in their lifespan. The first stage is when the
company initially issues the security directly from its treasury at a predetermined
offering price. This is a primary market offering. It is referred to as the Initial Public
Offering (IPO). In Primary market, securities are offered to public for subscription
for the purpose of raising capital or fund.
Secondary Market
Secondary market refers to a market where securities are traded after being initially
offered to the public in the primary market and listed on the Stock Exchange.
Majority of the trading is done in the secondary market. Secondary market
comprises of equity markets and the debt markets. Investing Options Available on
Stock Exchanges in India
1.Equities
• IPO’s
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• Equities Indices
• Mutual funds
• Exchange traded funds
• Security lending and borrowing scheme
2. Derivatives
• Futures
• Options
• Swaps
3. Debt Retail
• Debt Market
• Wholesale Debt
• Market Corporate
• Debt Market
4.Commodities
Why do you need a broker?
When you decide to invest in invest in any of the following products you have to
invest through intermediatory. Many investment options require that you negotiate
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your trades or buy and sell through a broker. A broker is essentially an intermediary
between you and the investing world. Brokers can be organizations and individuals.
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Although the primary task of brokers is to act as the intermediary, they can perform
other tasks as well, such as
: • Providing advisory services: Investors pay brokers a fee for investment advice.
• Offering limited banking services: Brokers can offer features such as interest-
bearing accounts and check writing.
Brokers make their money through various fees, including the following:
• Brokerage commissions: This is a fee for buying and/or selling stocks and other
securities.
• Margin interest charges: This is interest charged to investors for borrowing

against their brokerage account for investment purposes.
DE-MAT ACCOUNT Definition:
De-mat account is a safe and convenient means of holding securities just like a bank
account is for funds. Today, practically 99.9% settlement (of shares) takes place on
De-mat mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account
to trade at the exchanges.
Benefits Of De-Mat Account:
1. A safe and convenient way of holding securities. (Equity and debt instruments
both).
2. Transactions involving physical securities are costlier than those involving

dematerialized securities (just like the transactions through a bank teller are costlier
than ATM transactions). Therefore, charges applicable to an investor are lesser for
each transaction.
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3. Securities can be transferred at an instruction immediately.
4. Increased liquidity, as securities can be sold at any time during the trading hours
(between 9:00 AM to 3:30 PM on all working days), and payment can be received
in a very short period of time.
5. No stamp duty charges.
6. Risks like forgery, thefts, bad delivery, delays in transfer etc., associated with
physical certificates, are eliminated.
7. Pledging of securities in a short period of time.
8. Reduced paper work and transaction cost.
9. Odd-lot shares can also be traded (can be even 1 share).
10. Nomination facility available.
11. Any change in address or bank account details can be electronically intimated
to all companies in which investor holds any securities, without having to inform
each of them separately.
12. Securities are transferred by the DP itself, so no need to correspond with the
companies.
13. Shares arising out of bonus, split, consolidation, merger etc. are automatically
credited into the De-mat account of the investor.
14. Shares allotted in public issues are directly credited into De-mat account of the
applicants in quick time
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The emergence of stock market can be traced back to 1830. In Bombay, business passed in the
shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the
oriental bank and the old bank of Bombay and shares of cotton presses. In Calcutta, Englishman
reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of
the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta newspaper
printed the quotations of banks like union bank and Agra bank. It also quoted the prices of business
ventures like the Bengal bonded warehouse, the Docking Company and the storm tug company.
Between 1840 and 1850, only half a dozen brokers existed for the limited business. But during the
share mania of 1860-65, the number of brokers increased considerably. By 1860, the number of
brokers was about 60 and during the exciting period of the American Civil war, their number
increased to about 200 to 250. The end of American Civil war brought disillusionment and many
failures and the brokers decreased in number and prosperity. It was in those troublesome times
between 1868 and 1875 that brokers organized an informal association and finally as recited in the
Indenture constituting the “Articles of Association of the Exchange”. On or about 9th day of
July,1875, a few native brokers doing brokerage business in shares and stocks resolved upon
forming in Bombay an association for protecting the character, status and interest of native share
and stock brokers and providing a hall or building for the use of the members of such association.
As a meeting held in the broker’ Hall on the 5th day of February, 1887, it was resolved to execute
a formal deal of association and to constitute the first managing committee and to appoint the first
trustees. Accordingly, the Articles of Association of the Exchange and the Stock Exchange was
formally established in Bombay on 3rd day of December, 1887. The Association is now known as
“The Stock Exchange
The entrance fee for new member was Re.1 and there were 318 members on the list, when the
exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916and 478
in 1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and Rs.
48,000 in 1920.
These exchanges do not work of its own, rather, these are run by some persons and with the help
of some persons and institution. All these are down as functionaries on stock exchange. These are
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1. Stockbrokers
30
2. sub-broker
3. market makers
4. Portfolio consultants etc
1.) Stockbrokers 10 Stock brokers are the members of stock exchanges. These are the persons
who buy, sell or deal in securities. A certificate of registration from SEBI is mandatory to act as a
broker. SEBI can impose certain conditions while granting the certificate of registrations. It is
obligatory for the person to abide by the rules, regulations and the buy-law. Stock brokers are
commission broker, floor broker, arbitrageur etc
Detailed registered brokers
Total no. of registered brokers as on Total no. of sub-brokers as on 31.03.2021

31.03.2021
314 42,351
2.) Sub-broker A sub-broker acts as agent of stock broker. He is not a member of a stock
exchange. He assists the investors in buying, selling or dealing in securities through stockbroker.
The broker and sub-broker should enter into an agreement in which obligations of both should be
specified. Sub-broker must be registered SEBI for a dealing in securities. For getting registered
with SEBI, he must fulfil certain rules and regulation.
3.) Market Makers Market maker is a designated specialist in the specified securities. They
make both bid and offer at the same time. A market maker has to abide by bye-laws, rules
regulations of the concerned stock exchange. He is exempt from the margin requirements. As per
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the listing requirements, a company where the paid-up capital is Rs. 3 crores but not more than Rs.
31
5 crore and having a commercial operation for less than 2 years should appoint a market maker at
the time of issue of securities.
4.) Portfolio consultants 11 A combination of securities such as stocks, bonds and money
market instruments are collectively called as portfolio. Whereas the portfolio consultants are the
persons, firms or companies who advise, direct or undertake the management or administration of
securities or funds on behalf of their clients. Partial fulfilment for degree of M.B.A. programmed,
we received the opportunity from Share khan Ltd. for our summer training project report. It is
basically stock brokering company which deals in security and derivative market, Commodity
market, mutual funds and Insurance etc.
Objectives
1. To prepare a report that will help investors in making the decision-making process easy while
opening De-mat Account.
2. To Understand the Need of De-mat Account and Stock Brokers Analysis
3. To Make Comparative Analysis of Stock Brokers in Pune by comparing them on factors like
Account Opening Charges, Brokerage charges and Annual Maintenance Charge.
Investment in stock market starts with opening a demat account. There has been large increase in
openings of Demat account over last 3 years and as the participation is expected to grow the
numbers will rise. The companies (Brokers) which offer demat accounts are also trying to gain
customers which all evident from the flooded mails and advertisements of FREE Demat account
opening or no maintenance charges. In this scenario where the participation is set to increase it is
very complicated for an investor to decide the stock broker for opening an account as almost all
brokers offer good deals like low brokerage, low annual maintenance fees, free account opening.
The participation has to increase and it will increase if the brokers offer quality services in client’s
interest. Indian investors are very risk and many people don’t invest later, if they face issues with
their stock brokers where the stock brokers cheat the investors and people lose confidence and go
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32
away from stock markets naming stock markets as Gamble. Everyday many complaints are
registered related to fraud by stock brokers. The common complaints received are as follows:
1. Trading without permission
2.Guaranteed sure winner
3.Excessive trading
4.Insider information
5.Ineptitude or malpractice?
6. Risky investments and misrepresentations
7.Sold too soon
8.Margin problems
However, every financial market, no matter how successful, requires an effective regulator to
prevent financial mal-practice and maintain investor confidence. In India this role is played by
SEBI or the Securities and Exchange Board of India which was established in 1992.SEBI's core
goals are to protect the interests of investors and to promote the development of securities markets
through appropriate regulation. One of SEBI's most important functions is to deal with investor
complaints against listed companies and intermediaries like brokers and mutual funds. This report
is aimed at providing investors a comparative analysis of stock brokers which is will contribute
towards making the decision-making process easy. The report compares 10 major stock brokers in
India. The research on the brokers was carried out in Pune, considering the following factors:
1. Demat Account Opening Charges
2.Brokerage Charges
3.Annual Maintenance Charges
3.Type of Broker
4.No. of Branches in India

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5.Professionalism
33
6.Feedback as evident from the visit to their office.
A questionnaire survey made to know the current and potential investors preference regarding
stock brokers, investment option preference, factors which play important role while selecting the
stock broker. The findings are included in the report. We hope this report which is prepared
considering investors interest will help them in decision making.
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34
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35
LITERATURE REVIEW
Francis Bredon and Angelo Ronaldo (November, 2010) in this research paper named "Intraday
design in FX return and request stream" specialist contemplates 10 years high-recurrence
unfamiliar trade information and studies shows that season of-day impacts in unfamiliar trade
returns over the span of a criticalness affinity for monetary forms to degrade during neighborhood
exchanging hours. Specialist affirms this example in arrangement of monetary forms and fined
that in EUR/USD pair is simple and gainful exchanging procedure.
R. Chitra (March, 2011) examined “Specialized examination on chose supplies of vitality

division" analyst has contemplates that patterns and examples in share value development by
means of moving midpoints. By utilizing specialized examination instruments like Moving
Averages and Relative Strength Index for deciphering purchase and sell cost of the stock and by
utilizing beta of the stock to find the hazard factor.
Chalothon Chootong and Ohm Sornil(November, 2012) in this paper titled “Exchanging Signal
Generation Using A Combination of Chart Pattern and Indicators" analyst presents an exchanging
strategy joining with value development design, candle graph example and exchanging pointers
including Moving Averages, Exponential Moving Averages, Bollinger Bands, On Balance
Volume, Relative Strength Index, Moving Averages Convergence Divergence and Stochastic
Oscillators with expect to support the arrival on speculation.
Hemal Pandya (2013) in this research paper titled “Specialized Analysis for Selected Companies
of Indian It Sector" scientist shows that distinctive specialized investigation devices for
examination of the Indian IT area organizations which is recorded on NSE and BSE. Principal
instruments and strategies utilized in this investigation are Line Chart, Column Chart, Candlestick
Chart, Exponential Moving Average (EMA), Moving Averages Convergence Divergence
(MACD), Relative Strength Index (RSI) and Rate of Change (ROC).
J. G. Agrawal, Dr. V. S. Chourasia and Dr. A.K. Mittra (April, 2013) in his paper titled “State-
of-the-Art in Stock Prediction Techniques” investigation of stock forecast methods has been
introduced. There is exist hole among advancements and client prerequisite for a protected and
precise stock predication framework. There are different political and financial variables which
[Date]
influence the securities exchange likewise thought about other than the specialized pointers. 22.
36
Magda B. Fayek, Hatem M. Ei-Boghdadi and Sherin M. Omran (April, 2013) had analyzed the
title "Multi-target Optimization of Technical Stock Market Indicators utilizing GAs" analyst
contemplates that center issue of specialized investigation pointers use is to discover its proper
boundaries. In this paper new GA based method for enhance the boundaries of an assortment of
specialized markers more than two reason works Sharp proportion and yearly benefit is envisioned.
The strategies hold four markers Double Exponential Moving Averages (DEMAC), Relative
Strength Index (RSI), Moving Averages Convergence Divergence (MACD) and Moving Averages
RSI (MARSI) and these procedures improve benefits.
Dr. Pooja Talreja (June, 2014) this paper titled “To Study the Trend and Behavior Analysis of
Indian Equity Market Using Elliott Wave Principle and Fibonacci sequence “The scientist has
examined that Behavior of the offer return of Indian organizations and measures the influence of
the pattern the cash engaged with putting resources into the stock. Elliott Wave standard alongside
Fibonacci arrangement is applied for chosen organizations which would give the speculator a sell
sign or purchase signal.
Karuna Dhutti (February, 2014) examined “Stock price Movement of Information Technology
Sector through Technical Analysis” researcher used Relative Strength Index and chart patterns for
IT sector stock analysis. Researcher also used statistical tools like coefficient of variation and beta
for risk and return relationship of security market. By using these tools investors make judgment
whether to buy or sell the stock.
Sudheer, V. (August, 2015) in this paper titled “Trading through technical analysis: an empirical
study from Indian stock market” specialist utilized Moving Average Convergence Divergence
(MACD) procedures to perceived stock is in fact solid or not. MACD civilities financial specialist
to perceive the current pattern and hazard related with stock.
George Joseph, Saranya G Das and Amrudha Romeo (February, 2015) examined “A study on
the formation of candlestick pattern with reference to nifty index for the past five years” researcher
study that unusual candlestick pattern and their precision. This pattern helps to the investor in
trading decision.
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37
• A study by Kauffman et al. carried out in 2000 indicated that, due to the intensive essence of
information, most traditional form of stock trading market players will eventually move towards
leveraging IT in order to operate their businesses in an Internet-based trading manner. This in turn
brings about many potential benefits for the users i.e., the investors, such as faster trading speeds,
better information transparency, and much lower operating costs (George, 2000).
• A business that wants to succeed in today's global competitive market, where customers are
empowered and brand loyalty erosion is increasing, will have to move to customer relationship
management (CRM).
• The retail stock brokerage sector has been the most radically transformed of the financial
services industries, principally by the emergence of low-price on-line securities trading and free
financial information services (Kalakoda and Frei 1997). Service quality is particularly essential
in the financial services context because providers tend to be viewed as relatively undifferentiated,
and hence it becomes a key to competitive advantage (Almossari, 2001; Stafford, 1996).
• Many researchers have proposed a virtuous chain of effects from improved customer satisfaction
to profits. In particular, satisfaction is thought to improve share-of spending, which in turn leads
to higher customer revenue and customer profitability. Keiningham ET. el. (2005) found that a
simplistic focus on improving customer satisfaction for all customers in order to improve share-
of-wallet and customer revenue does not seem to RECENT TRENDS ISSN: 2348 - 9715 A
Referred International Journal of Multidisciplinary Research Vol: 3, ISSUE: 3, December-2016
[28] represent the best management approach to maximize overall firm profitability. In fact, it
could actually result in a negative return on investment.
• There are many reasons why customer expectations are likely to change over time. Process
improvements, advent of new technology, changes in customer's priorities, improved quality of
service provided by competitors are just a few examples.
• The main purpose of the study was to identify the various factors that influence a person into
making a decision to get service from which brand of stock broking firms, which factors are
important in satisfying the customer's needs and to know how Broking Agencies is ensuring its
customers satisfaction.
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38
• The research study is in direction to corroborate the existing assumptions regarding the
influencing factors. It should be in a position to verify that the steps various players are taking to
stimulate volumes are in the right direction, and would eventually lead to an increase in market
share by satisfying the expectations of investors who invested in Broking Agencies.
1. The main objective of the study was to know the expectations of those investors who
invested in Broking Agencies and their satisfaction levels with the services provided by the
stock broking agencies.
2. To study the satisfaction level of customers with respect to various services and investment
options provided by broking agencies.
3. To study the satisfaction levels of customers with respect to various brands of broking
agencies.
RESEARCH OBJECTIVES
1. To study the comparison of broking firms in terms of service provided by them to the investors
2. To know investor’s perception regarding investment in stock market.
3. To know investor’s behaviour toward market trend on his investment.
RESEACH METHODOLOGY
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DATA COLLECTION
(1) Primary Source of Data: -
The primary source of data is being collected by preparing a Questionnaire & it is

collected by interviewing the investors.
(2) Secondary Source of Data:
Books, Websites, etc
POPULATION
Sample Size: - 100
SAMPLING METHOD
Sampling Method: - Convenience Sampling.
SAMPLING FRAME
Sampling Area: Bangalore City.
Research Instrument: - Structured Questionnaire

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40
LIMITATIONS:
• Lack of awareness of capital market:
Since the area is not known before it takes lot of time in convincing people to start
investing in shares primarily in IPO’s.
• Some people are comfortable with traditional system:
AS people are doing trading from their respective brokers, they are quite comfortable
to trade via physical form of paper
• Lack of Techno Savvy people and poor internet penetration:
Since most of the people are quite experienced and also, they are not techno Savvy.
Also, Internet penetration is poor in India.
• Some respondents are unwilling to talk:
Some respondents either do not have time or willing does not respond, as
they are quite annoyed with the phone call.
• Inaccurate Leads:
Sometimes leads are provided which had error in it, which

varies from only 5- Digit phone number to wrong phone number
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CHAPTER-3
COMPANY PROFILE
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INTRODUCTION OF THE COMPANY
Share khan is one of the leading retail brokerages of City Venture which is running successfully
since 1922 in the country. Earlier it was the retail broking arm of the Mumbai-based SSKI Group,
which has over eight decades of experience in the stock broking business. Share khan offers its
customers a wide range of equity related services including trade execution on BSE, NSE,
Derivatives, depository services, online trading, investment advice etc.
Earlier with a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. SSKI is one of the leading players in
institutional broking and corporate finance activities. SSKI holds a sizeable portion of the market
in each of these segments. SSKI’s institutional broking arm accounts for 7% of the market for
Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio
investment in the country. It has 60 institutional clients spread over India, Far East, UK and US.
Foreign Institutional Investors generate about 65% of the organization’s revenue, with a daily
turnover of over US$ 2 million.
The content-rich and research-oriented portal has stood out among its contemporaries
because of its steadfast dedication to offering customers best-of-breed technology and superior
market information. The objective has been to let customers make informed decisions and to
simplify the process of investing in stocks.
VISION
To be the best retail brokering Brand in the retail business of stock market
MISSION
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To educate and empower the individual investor to make better investment decisions through
quality advice and superior service.
WORK STRUCTURE OF SHAREKHAN
Share khan has always believed in investing in technology to build its business. The company has
used some of the best-known names in the IT industry, like Sun Microsystems, Oracle, Microsoft,
Cambridge Technologies, Nexgenix, Vignette, VeriSign Financial Technologies India Ltd, Spider
Software Pvt Ltd. to build its trading engine and content. The City Venture holds a majority stake
in the company. HSBC, Intel & Carlyle are the other investors.
On April 17, 2002 Share khan launched Speed Trade and Trade Tiger, are net-based executable
application that emulates the broker terminals along with host of other information relevant to the
Day Traders. This was for the first time that a net-based trading station of this calibre was offered
to the traders. In the last six months Speed Trade has become a de facto standard for the Day
Trading community over the net.
Share khan’s ground network includes over 700+ Share shops in 130+ cities in India.
The firm’s online trading and investment site - www.sharekhan.com - was launched on Feb 8,
2000. The site gives access to superior content and transaction facility to retail customers across
the country. Known for its jargon-free, investor friendly language and high-quality research, the
site has a registered base of over 3 Lacks customers. The number of trading members currently
stands at over 7 Lacks. While online trading currently accounts for just over 5 per cent of the daily
trading in stocks in India, share khan alone accounts for 27 per cent of the volumes traded online.
The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its
credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 5 billion in
private equity deals. Some of the clients include BPL Cellular Holding, Gujarat Pipavav, Essar,
Hutchison, Planetasia, and Shopper’s Stop.
Finally, share khan shifted hands and City venture get holds on it.
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44
SERVICES PROVIDED BY SHAREKHAN
BENEFITS OF SHARE KHAN
· Free Depository A/c ·

Instant Cash Transfer
· Multiple Bank Option.
BENEFITS OF SHARE KHAN
·
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45
Free Depository A/c
. Instant cash transfer
· Multiple Bank Option.
· Secure Order by Voice Tool Dial-n-Trade.
· Automated Portfolio to keep track of the value of your actual purchases.
· 24x7 Voice Tool access to your trading account.
Personalized Price and Account Alerts delivered instantly to your Mobile Phone & E-mail
address.
· Live Chat facility with Relationship Manager on Yahoo Messenger
· Special Personal Inbox for order and trade confirmations.
· On-line Customer Service via Web Chat.
· Enjoy Automated Portfolio. ·

Buy or sell even single share ·
Anytime Ordering.
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46
Share khan offers the following products: -
CLASSIC ACCOUNT
This is a User-Friendly Product which allows the client to trade through website
www.sharekhan.com and is suitable for the retail investors who is risk-averse and hence
prefers to invest in stocks or who do not trade too frequently.
Features
Online trading account for investing in Equity and Derivatives via www.sharekhan.com
· Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE.
· Integration of On-line trading, Saving Bank and De-mat Account.
· Instant cash transfer facility against purchase & sale of shares.
· Competitive transaction charges.
· Instant order and trade confirmation by E-mail.
· Streaming Quotes (Cash & Derivatives).
· Personalized market watch.
· Single screen interface for Cash and derivatives and more.
· Provision to enter price trigger and view the same online in market watch.
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47
SPEEDTRADE
Speed trade is an internet-based software application that enables you to buy and sell in an
instant.
It is ideal for active traders and jobbers who transact frequently during day’s session to
capitalize on intra-day price movement.
Features
· Instant order Execution and Confirmation.
· Single screen trading terminal for NSE Cash, NSE F&O & BSE.
Technical Studies.
· Multiple Charting.
· Real-time streaming quotes, tic-by-tic charts. · Market

summary (Cost traded scrip, highest clue etc.) · Hot keys
similar to broker’s terminal.
· Alerts and reminders.
· Back-up facility to place trades on Direct Phone lines.
· Live market debts.
DIAL-N-TRADE
Along with enabling access for trade online, the CLASSIC and SPEEDTRADE ACCOUNT
also gives Dial-n-trade services. With this service, one can dial share khan’s dedicated phone
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lines 1-800-22-7500, 3970-7500.
48
Beside this, Relationship Managers are always available on Office Phone and Mobile
to resolve customer queries.
SHAREMOBILE
Share khan had introduced Share mobile, A mobile based software where one can watch Stock
Prices, Intra Day Charts, Research & Advice and Trading Calls live on the Mobile.
(As per SEBI regulations, buying-selling shares through a mobile phone

are not yet permitted.)
PREPAID ACCOUNT
Customers pay Advance Brokerage on trading Account and enjoy uninterrupted trading in their
Account. Beside this, great discount is also available (up to 50%) on brokerage.
Prepaid Classic Account: - Rs. 2000
Prepaid Speed trade Account: - Rs. 6000
IPO ON-LINE
Customers can apply to all the forthcoming IPOs online. This is quite hassle-free, paperless
and time saving. Simply allocate fund to IPO Account, apply for the IPO and Sit Back & Relax.
MUTUAL FUND ONLINE

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Investors can apply to Mutual Funds of Reliance, Franklin Templeton Investments, ICICI
Prudential, SBI, Birla, HDFC, DSP Merrill Lynch, PRINCIPAL and TATA with Share khan.
49
ZERO BALANCE ICICI SAVING ACCOUNT
Share khan had tied-up with ICICI bank for Zero Balance Account for Share khan’s Clients.
Now their customers can have a Zero Balance Saving Account with ICICI Bank after your
demat Account creation with Share khan.
CHARGE STRUCTURE
Fee Structure for General Individuals: -
Charge Classic Account Speed Trade Account
Account Opening Rs. NIL Rs. NIL
Monthly Rs. NIL Rs. NIL
Commitment
Brokerage Intra-day – 0.05 % Intra-day - 0.05%
Delivery - 0.50 % Delivery - 0.50%

* Taxes as per govt.
Depository Charges
Account Opening Charges Rs. NIL
Annual Maintenance Charges Rs. NIL first year.

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Rs. 300/= p.a. from second calendar year

onward
50
REASONS TO CHOOSE SHAREKHAN LIMITED
Experience
SSKI has more than eight decades of trust and credibility in the Indian stock market. In the
Asia Money broker's poll held recently, SSKI won the 'India's best broking house for 2004'
award. Ever since it launched Share khan as its retail broking division in February 2000, it has
been providing institutional level research and broking services to individual investors.
Technology
With their online trading account one can buy and sell shares in an instant from any PC with
an internet connection. Customers get access to the powerful online trading tools that will help
them to take complete control over their investment in shares.
Accessibility
Share khan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for
investors. These services are accessible through many centres across the country (Over 650
locations in 150 cities), over the Internet (through the website www.sharekhan.com) as well as
over the Voice Tool.
Knowledge
In a business where the right information at the right time can translate into direct profits,
investors get access to a wide range of information on the content-rich portal,
www.sharekhan.com. Investors will also get a useful set of knowledge-based tools that will
empower them to take informed decisions. Convenience
One can call Share khan’s Dial-N-Trade number to get investment advice and execute his/her
transactions. They have a dedicated call-centre to provide this service via a Toll-Free Number
1800-22-7500 & 39707500 from anywhere in India.
Customer Service
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Its customer service team assist their customer for any help that they need relating to
transactions, billing, de-mat and other queries. Their customer service can be contacted via a
toll-free number, email or live chat on www.sharekhan.com. Investment Advice
51
Share khan has dedicated research teams of more than 30 people for fundamental and technical
research. Their analysts constantly track the pulse of the market and provide timely investment
advice to customer in the form of daily research emails, online chat, printed reports etc.
MARKETING STRATEGIES OF THE COMPANY
• Tele calling: -The Company uses the Tele calling/ phone calling to reach the customers,
which are interested. This is the most important technique to save time and giving demo
of the company’s product through making call in order to know the customer interest
towards the product. This is the strategy with which one can motivate customer to go
for the product and etc.
• LMS: It is leads management system which means leads are generated by the customer
who wants to purchase the product of the company. Company provides facility to the
customer on online to fill the registration form through which the companies’
executives can provide more information to the customer.
• Yellow Pages: Yellow pages are used to gather data for making calls so that customer
who did not fine time and are unaware of the product can know about the product.
Customers are given freedom to ask question related to the products this is the technique
used to increase the awareness of the company.
• Canopy’s: This is the most important technique used by share khan securities to market
its product in different areas of the city, company put their canopies and customer who
are willing to know about the product come forward and provide best of their
knowledge. Besides this company executives ask customer to fill the questionnaire that
tells the company about the levels of brand awareness. It also increases the product
awareness because it is generally put at the crowdie’s places like near main
Markets, cinemas, hotels, ATM or etc where people come in good numbers.
• Direct Marketing: Share khan executive’s reaches to the doses of the customer by
fixing appointments with the interested customer, they describe the details of the
product. Executive give demonstration of the products so that customer can understand
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better.
• Advertising: Advertising is the most important tool of increasing awareness of the
product and this is the most widely used technique by the company to talk about the
52
new features and new lunch by giving briefing of the product. Share khan use banners,
distribution of pamphlets, and advertisement in newspapers, magazines.
• References: Share khan strategy is to satisfy the customer in terms of their need by
providing them timely services and knowledge about the trade in equities, mutual funds
by giving tips for investment advises through e-mails or toll-free calls for this purpose
customers are provided relationship manager who give investment advice and also
make transaction on their behalf on demand. B satisfying customer executives ask their
references that not only increase the awareness but also increase the good will of the
company.
• Competitiveness: The Company is innovative and uses the latest technology to
improve the product to fulfil the demands of the customers. Share khan makes it easy
for the customer to make online transaction of shares. The company is competitive in
terms of the product price and facilities it offers to the customer.
• Internet: Company provides detailed information about the products on Internet so that
customer can know about the product easily and completely
SHAREKHAN BUSINESS
1. Brokering business
2. White feathering house production.
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BRANCHES ALL OVER INDIA
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SWOT ANALYSIS
Strengths:
• It is a pioneer in online trading with a turnover of Rs.400crores and more than 800
peoples working in the organization.
• SSKI the parent company of Share Khan has more than eight decades of trust and
credibility in the Indian stock market. In the Asian Money Broker’s poll SSKI won the
“India’s best broking house for 2004” award.
• Share Khan provides multi-channel access to all its customers through a strong online
presence with www.sharekhan.com, 250 share shops in
130 cities and a call-centre based Dial-n-Trade facility
• Share Khan has dedicated research teams for fundamental and technical research.
Which constantly track the pulse of the market and provide timely investment advice
free of cost to its clients which has a strike rate of 70-80%
Weakness:
• Localized presence due to insufficient investments for country wide expansion.
• Lack of awareness among customers because of non-aggressive promotional strategies

(print media, newspapers, etc).
• Lesser emphasis on customer retention.
• Focuses more on HNIs than retail investors which results in meagre market-share as
compared to close competitors.
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Opportunities:
• With the booming capital market, it can successfully launch new services and raise its
client’s base.
• It can easily tap the retail investors with small saving through promotional channels
like print media, electronic media, etc.
• As interest on fixed deposits with post office and banks are all time low, more and more
small investors are entering into stock market.
• Abolition of long-term capital gain tax on shares and reduction in short term capital
gain is making stock market as hot destination for investment among small investors.
• Increasing usage of internet through broadband connectivity may boost a whole new
breed of investors for trading in securities.
Threats:
• Aggressive promotional strategies by close competitors may hamper Share Khan’s

acceptance by new clients.
• Lack of sufficient branch-offices for speedy delivery of services.
• Other players are providing margin funds to investors on easy terms where as there is
no such facility in share khan.
• More and more players are venturing into this domain which can further reduce the
earnings of Share Khan.
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ONLINE SHARE TRADING AND COMPETITORS
Online share trading
With a Share khan online trading account, you can buy and sell shares in an instant! Anytime
you like and from anywhere you like.
You can choose the online trading account that suits your trading habits and preferences - the
Classic Account for most investors and Trade tiger for active day traders. Your Classic
Account also comes with Dial-n-Trade completely free, which is an exclusive service for
trading shares by using your telephone.
KEY FEATURES OF ONLINE TRADING
• Freedom from paperwork
• Instant credit and money transfer
• Trade from any net enabled PC
• After hour orders
• Online orders on the phone
• Timely advice and research reports
• Real-time Portfolio tracking
• Information and Price alerts

[Date]
When beginning your foray in investing in shares, we need a lot of things from the right tools
and the right information at your disposal, to assistance when we need it and advice on
investing. SHAREKHAN has been in this business for over 80 years now, and we can get a
host of services and tools that are difficult to find in one place anywhere else. The Share khan
57
First Step program, built specifically for new investors is testament to their commitment to
being our guide throughout our investing lifecycle.
SHAREKHAN TRADE TIGER ACCOUNT
These accounts for active traders who trade frequently during the day's trading session.
Following are few popular features of Speed Trade account.
Features of trade tiger account
• Real-time streaming quotes with Instant order Execution & Confirmation
• Hot keys similar to a traditional broker terminal
• Alerts and reminders
• Back-up facility to place trade on Direct Phone lines
• A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX,
Mutual Funds, IPOs
• Multiple Market Watch available on Single Screen
• Multiple Charts with Tick by Tick Intraday and End of Day Charting powered with
various Studies
• Graph Studies include Average, Band- Bollinger, Know Sure Thing, MACD, RSI, etc
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• Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines
58
• User can save his own defined screen as well as graph template, that is, saving the
layout for future use
• User-defined alert settings on an input Stock Price trigger

• Tools available to gauge market such as Tick Query, Ticker, Market Summary,
Action Watch, Option Premium Calculator, Span Calculator
• Shortcut key for FAST access to order placements & reports
• Online fund transfer activated with 12 Banks
How to open account with Share khan?
For online trading with Share khan, investor has to open an account.
Following are the ways to open an account with Share khan:
• Call them at phone number provided below and ask that you want to open an account
with them.
o Call on Toll free number: 1-800-22-7500 to speak to a customer
Service executive o If you are in Mumbai call on

022-66621111
• Visit one of their branches. Share khan has a huge network all over
India. Click on http://sharekhan.com/Locateus.aspx this links to find out your nearest

branch. Just select the place near you and you'll find a manager to assist you there.
• You can send them an Email on info@sharekhan.com to know about their products
and services.
[Date]
If you wish to chat with customer service representative, you can join the chat session
59
SAMPLE OF TRADE TIGER
[Date]
60
COMPETITORS INFORMATION
There are many competitors like HDFC
SECURITIES, ICICI DIRECT, 5PAISE.COM AND KOTAK
But I have selected above mention 4 companies to compares with share khan ltd.
The selected five companies are follows-
1. 5paisa.com
2. Kodak Street
3. ICICI Direct
4. HDFC Security
5PAISE.COM
Company Background
India info line was founded in 1995 and was positioned as a research firm in 2000 e-broking
was started under the brand name of 5paisa.com. Apart from offering online trading in stock
market the company offers mutual funds online. It also acts as a distributor of various
financial services i.e., GOI securities, Company Fixed Deposits, Insurance, Limited ground
network, present in 20 Cities.
Online account types

[Date]
1. Investor terminal
Account opening: 500
61
De-mat 1st year 250
Initial margin: 2500(compulsory)
Min margin retainable: 1000
Brokerage:
Intraday- 0.10% + ST
Delivery – 0.50% + ST
2. Trader Terminal
A/c opening: 500
De-mat: 250
Initial Margin: 5000(compulsory)
Min margin retainable: 1000
Brokerage
Intraday- 0.10% + ST
Delivery - 0.50% + ST
Account access charges
Monthly: Rs. 800
Downtime
Recent past 5 paisa trader terminal is experiencing high frequency downtime between 3:00 to
[Date]
3:30 pm due to server load
62
Manual accounting
The 5 paisa accounting system is manual, online fund transfer through bank is not credited
unstably.
Limit is provided EOD for shares sold from DP, or call. Similarly limit released for shares
sold under BTST is manual. Delay in receiving pay out of clear funds from trading to bank
account.
Min account balance
Min Rs.1000 is to be maintained in form of cash/securities to keep account active. This can
be withdrawn only on closure of account.
KOTAK STREET
Company Background
Kotak Street is the retail arm of Kotak securities. Kotak Securities limited is a joint venture
between Kotak Mahindra Bank and Goldman Sachs.
Online account type
Twin advantage/ green signal: 2 DP’s, limit against shares.
Free way: flat Rs 999 cover charge p.m. 0.03% per transaction. High traders: 6
times exposure cash and derivatives, auto sq. off 2:55
Cash expressway: spot payment, additional 0.5% charges.
For Kotak fast lane/ keatlite/ keat desktop are trading interfaces keta desktop with advanced
[Date]
tools comes at a charge of Rs. 500 non-refundable.
63
Pricing of Kotak
A.O. 500, De-mat 22.5 per month, Initial margin: Rs 5000, Min margin retainable: Rs. 100
Brokerage slab wise: - Higher the volume, lower the brokerage. Even older customers (on
0.25% and 0.40%) have been moved to the slab wise structure.
* DP charges extra
* Brokerage is inclusive of taxes
ICICI DIRECT
Company Background
[Date]
ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an Affiliate of ICICI
Bank Limited and the Website is owned by ICICI Bank Limited.
Account opening: Rs. 750/=
64
Schemes: For short periods Rs 750 is refundable against brokerage generated in a qtr. These
schemes are introduced 3-4 times a year.
De-mat nil 1st year charges included in account opening plus a facility open additional 4 DP’s
Without 1st year AMC.
Initial margin nil
Brokerage:
Poor online interface
Slow website interface with no real time quotes crates dissatisfaction among high frequency
traders.
Margin trading restriction
The margin trading system is available 1 up to 2:45 p.m., with outstanding net positions
under margin segment automatically squared off at any time between 2:45 – 3:30 pm. Thus,
no control of squared off price.
Morning trades issue
Being one of the websites with larger no. of after hour orders which are pushed 1st thing in
the morning, creates a choking of orders to the exchange, causes delay of confirmation for
[Date]
new order placed during the early morning trades
65
Restriction of BTST
Sale of shares purchased is restricted to T + 1 day and is not permitted on T + 2 day.
Deal clinchers V/S ICICI direct
No leverages for delivery trades
Delivery is restricted to the total money allotted into the trading account.
No flexibility on leverage on intraday trades.
The leverage of 4 times is available for intraday trades.
Restriction of bank account
The choice of bank is restricted to ICICI bank.
Higher brokerage rates with slabs
The delivery brokerage is pegged at 0.85% and trading at 0.15% each side, this makes is very
unviable for customers dealing in large volumes. Although progressively the delivery and
trading brokerage reduce as volume go up.
HDFC SECURITIES
Company Background
The HDFC BANK, HDFC and Chase Capital Partners and their associates promote HDFC
[Date]
SECURITIES LTD. Pioneers in setting up Dial-a-share services with the largest team of
Tele-brokers.
66
De-mat account with HDFC securities: -
• It is conversion of physical shares into electronic form.
• Dematerialization charges
• Rs. 3 per share certificate Rs. 35 per request.

• Folio charges are Rs.150 per annum.
• Buying and selling transaction through brokers –Charges are 0.05% of transaction value
• Off market transactions charges - 0.04% of transaction value
Online account type
HDFC online trading A/C: - plain vanilla account with focus on 3 in 1 advantage.
HDFC securities pricing of HDFC account
Account opening: 750
De-mat: 1st year charges included in account opening
Initial margin: Rs. 5000 for non HDFC bank customers
AMC: first year nil and Rs. 450 per year from 2nd year onwards.
Brokerages
Trading 0.15%
Delivery 0.50%
Deal clinchers V/S HDFC securities

[Date]
Poor online interface
A part from having no product to cater to day – traders the HDFC securities online website is
plagued with downtime. The same is currently being revamped.
67
Lack of focus on broking
The core business of HDFC is housing finance. Broking as a business is a small part of the
portfolio of financial services and hence the commitment to resources is limited.
No leverage
No leverage is available to clients even for intraday trades, effectively all clients are on
cash and carry system.
No flexibility in commercial terms
The delivery brokerage is pegged at 0.5% and trading and 0.15% side, this makes it unviable
for customers dealing in large volume.
[Date]
68
CHAPTER – 4
DATA ANALYSIS AND INTEPRETETION

[Date]
69
Comparative anaylsis of zerodha and sharekhan
Overview of Zerodha & Sharekhan

Overview Zerodha Sharekhan
Company Type Private Private
Broker Type Discount Broker Full Service Broker
Headquarters Bangalore, India Mumbai, India
Founder Nithin Kamath Jaideep Arora
Established Year 2010 2000
Zerodha vs Sharekhan Customer Ratings Comparison

Customer Ratings Zerodha Sharekhan
Experience 5.7/10 7.5/10
Products & Services 8.5/10 7.0/10
Brokerage Charges & Fees 9.5/10 6.5/10
Stock Research & Advisory 4.0/10 7.0/10
Trading Platforms 9.0/10 7.5/10
Overall Ratings 7.4/10 7.1/10
Star Ratings ★★★★★ ★★★★☆
Total Client Reviews 1865 1236

[Date]
70
Zerodha vs Sharekhan Demat Account Comparison

Demat
Zerodha Sharekhan
Services
Depository
CDSL NSDL & CDSL
Source
Account
Opening Rs.300 Zero
Charges
Demat AMC
Rs.300 per Annum Free or Rs.300 per Annum
Charges
Trading AMC
Free Free
Charges
Margin Money Zero Zero
Offline to
No Yes
Online
Sharekhan vs Zerodha Brokerage Charges Comparison

Brokerage Charge & Fees Zerodha Sharekhan
Equity Delivery Trading Free 0.50%
Equity Intraday Trading Rs.20 Per Order 0.10%
Commodity Options Trading Rs.20 Per Order 0.10%
Equity Futures Trading Rs.20 Per Order 0.10%
Rs.100 per Lot or 2.5%
Equity Options Trading Rs.20 Per Order on Premium (Takes
higher amount)
Currency Futures Trading Rs.20 Per Order 0.10%
Rs.30 per Lot or 2.5% on
Currency Options Trading Rs.20 Per Order Premium (Takes higher
amount)
Minimum Brokerage Zero Rs.20
[Date]
Free or Rs.300 per

Demat AMC Charges Rs.300 per Annum
Annum
Trading AMC Charges Free Free
Margin Money Zero Zero
71
Sharekhan & Zerodha Other Charges Comparison

Other Charges Zerodha Sharekhan
Transaction
0.00325% of Total Turnover 0.00275% of Total Turnover
Charges
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover
0.0002% of Total Turnover 0.0002% of Total Turnover
Charges
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
18% of (Brokerage + Transaction 18% of (Brokerage + Transaction

GST
Charges) Charges)
Compare Services of Zerodha vs Sharekhan

Services Zerodha Sharekhan
Demat Services ✔ ✔
Trading Services ✔ ✔
3 in 1 Acount ✖ ✖
Intraday Services ✔ ✔
IPO Services ✔ ✔
Stock Recommendations ✖ ✔
Robo Advisory ✖ ✔
PMS ✖ ✔
Trading Institution ✖ ✔
Trading Exposure Upto 28x Upto 32x
[Date]
72
Compare Sharekhan & Zerodha Research & Advisory

Research & Advisory Zerodha Sharekhan
Fundamental Reports ✖ ✔
Research Reports ✖ ✔
Company Reports ✖ ✔
Annual Reports ✖ ✔
Company Stock Review ✖ ✔
Free Stock Tips ✖ ✔
IPO Reports ✖ ✖
Top Picks ✖ ✔
Daily Market Review ✖ ✖
Monthly Reports ✖ ✔
Weekly Reports ✖ ✔
Offline Advisory ✖ ✔
Relationship Manager ✖ ✔
Zerodha vs Sharekhan Exposure/Leverage

Exposure / Leverage Zerodha Sharekhan
Equity Delivery Upto 20x Upto 15x
Equity Intraday Upto 28x Upto 32x
Equity Futures Upto 15x Upto 15x
Equity Options Upto 8x Upto 10x
[Date]
Currency Futures Upto 12x Upto 8x

Currency Options Upto 8x Upto 10x
Commodities Upto 17x Upto 10x
73
Zerodha vs Sharekhan Product Comparison

Products Zerodha Sharekhan
Equity Trading ✔ ✔
Commodity Trading ✔ ✔
Currency Trading ✔ ✔
Options ✔ ✔
Futures ✔ ✔
Mutual Funds ✖ ✔
Forex ✖ ✖
Banking ✖ ✖
SIP ✖ ✔
Insurance ✖ ✖
Zerodha vs Sharekhan Customer Support

Customer Support Zerodha Sharekhan
Dedicated Dealer ✖ ✔
Offline Trading ✖ ✔
Online Trading ✔ ✔
24*7 Support ✔ ✖
Support Number 080-40402020 1800 22 7500
Email Support ✔ ✔
Chat Support ✔ ✔
[Date]
Toll Free Number ✖ 1800 22 7500
Branches Zero 126
74
Zerodha vs Sharekhan Trading Platform Comparison

Trading Platforms Zerodha Sharekhan
Desktop Platform – Windows ✔ ✔
Desktop Platform – Mac ✔ ✔
Desktop Browser Platform ✔ ✔
Mobile Site Platform ✔ ✖
Android App Platform ✔ ✔
iOS App Platform ✔ ✔
Windows App Platform ✖ ✖
Other Mobile OS Platform ✖ ✖
Real time Updates ✔ ✔
Portfolio Details ✔ ✔
Online MF Buy ✔ ✔
News Flash ✔ ✔
Research Reports ✔ ✔
Easy Installation ✔ ✔
Global Indices ✔ ✔
Stock Tips ✔ ✔
Personalized Advisory ✔ ✔
Interactive Charts ✔ ✔
Live Markets ✔ ✔
SMS Alerts ✔ ✔
Email Alerts ✔ ✔
Multi Account Management ✔ ✔
[Date]
75
Zerodha vs Sharekhan Customer Complaints

Complaints (Current Year) Zerodha Sharekhan
Lodged in BSE 120 198
Resolved in BSE 117 184
Lodged in NSE 89 218
Resolved in NSE 85 217
Why Sharekhan is better than Zerodha?

Sharekhan is a full-service broker while Zerodha is a discount stock broker. Sharekhan offers
personalized services through its thousands of branches and franchise offices in almost every
town in India while Zerodha is an online broker with no branches.
Sharekhan is better than Zerodha for following reasons:
• Full-service Broker
Sharekhan is a Full-service broker offering complete trading and investment services
including broking, demat, MF, Margin Funding, PMS and NRI services etc., whereas
Zerodha, being a discount broker, limits its services to online trading and direct
mutual funds. Sharekhan offers both online and offline trading whereas Zerodha
offers only online trading.
• Research & Advisory

Sharekhan offers research and advisory services wherein it publishes reports on the
economy, markets and different trading segments. The research team also
recommends stocks based on technical and fundamental analysis.
• Neighborhood Stores
Sharekhan has over 3200 branches and franchise offices in more than 634 cities
across India. Customers can visit these offices to avail its various services like
account opening, trading and investing in mutual funds etc. Zerodha doesn't offer
branch services as it has a very limited physical presence.
• Relationship Manager (RM)

Every Sharekhan customer is provided with an RM who is one point of contact for all
[Date]
the services including sales, support and investment help. Zerodha doesn't offer RM
support. It is a do-it-yourself type of broker.
• Free Call & Trade Services Sharekhan offers free call & trade service while Zerodha
charges Rs 20 per executed order extra for broker-assisted trades.
76
Financial status of companies
As per National Stock Exchange data, Zerodha had an active client base of more
than 3.14 million as of January 31, 2021, and it stood as the biggest share brokerage
firm in India. It sports nearly double the scale as compared to its nearest competitor
Upstox which had 1.8 million active clients.
The share brokerage operated under a partnership firm up until the end of fiscal 18-19
after which Zerodha Broking Limited was incorporated in March 2019. The
Bengaluru based company has managed to grow its earnings by over 15% to Rs
1,093.64 crore during the fiscal ended in March 2020 from Rs 950 crore earned in
FY19.
[Date]
77
Here is a summary of financial information of SHAREKHAN LIMITED for the

financial year ending on 31 March, 2020.
• Revenue / turnover of SHAREKHAN LIMITED is Over INR 500 cr

• Net worth of the company has increased by 34.12 %
• EBITDA of the company has decreased by -19.82 %
• Total assets of the company has increased by 5.05 %
• Liabilities of the company has decreased by -17.56 %
Operating Revenue Over INR 500 cr
EBITDA -19.82 %
Networth 34.12 %
Debt/Equity Ratio 0.00
Return on Equity 3.27 %
Total Assets 5.05 %
Fixed Assets 13.63 %
Current Assets 0.29 %
Current Liabilities -17.56 %
Trade Receivables -13.70 %

[Date]
Trade Payables 8.32 %
Current Ratio 1.55
78
DATA INTERPETION AND ANALYSIS
1. Are you aware about share market and online trading?
AWARE OF ONLINE TRADING %OF RESPONDENTS
YES 93.33
NO 6.67
AWARNESS ABOUT SHARE MARKET AND ONLINE TRADING
NO
7%
YES
93%
YES NO
[Date]
Interpretation: - With the increase in cyber education the awareness towards online share
trading has increased by leaps and bounds. The awareness is expected to increase further with
the increase in internet education
79
2. In which of these financial instruments do you invest?
% PERCENTAGE OF
FINANCIAL INSTRUMENTS INVESTMEN
MUTUAL FUNDS 33.3
BONDS 6.67%
ONLINE TRADING 20%
DERIVATIVE 10%
INSURANCE 3.36%
OTHERS 26.67%
PERCENTAGE OF INVESTMENT IN FINANCIAL INSTRUMENT

100%
90%
80%
70%
60%
50% 33.3 6.67% 20% 10% 3.36% 26.67%
40%
30%
20%
10%
0%
MUTUAL ONLINE
BONDS DERIVATIVE INSURANCE OTHERS
FUNDS TRADING
Series1 33.3 6.67% 20% 10% 3.36% 26.67%
[Date]
Interpretations: This shows that although the mutual funds are on the rise yet, the most
favoured investment continues to be in the share market so with a more transparent system.
Investment in the stock market can definitely be increased
80
3. What is the basic purpose of your investment?
POURPOSE OF INVESTMENT PERCENTAGE OF INVESTMENT
LIQUIDITY 10%
RETURNS 50%
CAPITALS 16.67%
TAX BENEFITS 13.33%
RISK COVERING 10%
PURPOSE OF INVESTMENT
60%
50%
50%
40%
30%
20% 16.67%
13.33%
10% 10%
10%
0%
0 1 2 3 4 5 6
[Date]
Interpretation: - 73.33% people are interested in, returns, liquidity and tax benefits. And
remaining 26.67% are interested in capitals, risk covering.
81
4. Do you have a De mat and trading account?
HAVING A DEMAT PERCENTAGE OF DEMAT AND

AND TRADING A/C TRADING A/C
YES 76.67%
NO 23.33%
PERRCENTAGE OF HAVING DEMAT AND TRADING A/C
23.33%, 23%
YES
NO
76.67%, 77%
Interpretations: - 76.67% people having de-mat and trading a/c, remaining 23.33% have no
De-mat and trading a/c. This shows that maximum people are interested in share trading.
[Date]
82
5. How did you come to know about the broking firm?

• Newspaper
• Journal
• TV Advertisement
• Internet
• Friend
• Other
SOURCE OF NEWS
OF BROCKING FIRM PERCENTAGE OF SOURCE
NEWS PAPER 20
JOURNAL 10
TV ADVERTISEMENT 10
INTERNET 23.33
FRIEND 26.67
OTHER 10
SOURGE OF NEWS ABOUT BROKING FIRM
30 26.67
23.33
20
20
10 10 10
10
Series1
0
NEWS JOURNAL TV INTERNET FRIEND OTHER
PAPER ADVERTISE
MENT
Series1 20 10 10 23.33 26.67 10
Series1
[Date]
Interpretations: - 26.67% people know about broking firm through friend recommendation,
23.33% through internet, 20% through newspaper and rest through other source.
83
6.Which company provides you large no. of product and services?
COMPANY NAME %OF RESPONDENTS
SHARE KHAN 53.33%
HDFC 13.33%
ICICI 6.67%
5PAISE 13.33%
KOTAK 3.33%
OTHERS 0%
PERCENTAGE OF RESPONDENT
KOTAK,
OTHERS,
3.33%,
0%,4%
0%
5PAISE, 13.33%, 15%
ICICI, 6.67%, 7%
SHARE KHAN, 53.33%,
59%
HDFC, 13.33%, 15%
SHARE KHAN HDFC ICICI 5PAISE KOTAK OTHERS
Interpretations: - 53.33% have respondent of share khan ltd ,13.33% have respondent of
India bulls, 6.67% respondent of ICICI direct, 13.33% respondent of HDFC security,3.33%
respondent of KOTACK street, 0% respondent of 5paisa.com, and 10% respondent of Other.
[Date]
84
7. broking firm? How important do you think these factors
influence in choosing a broking firm?
particulars Not important important Extremely important total
Low brokerage 6 20 74 100
Better customer service 20 21 69 100
Brand loyalty 4 26 71 100
Margin money 16 34 50 100
Friend
recommendations 10 18 72 100
100
50
Series1 Series2 Series3 Series4
Interpretations: - 70% people think brandloyaty and friend recommendations is

extremely important. 50% people think low brokerage and timely research report is
[Date]
extremely important. 47% people think better customer service, good trading tips
and margin money is extremely important.
85
8. Best broking firm according to you?
HIERARCHY OF BROCKING COMPANY % OF TRUSTING
SHARE KHAN
KOTAK 43.44%
HDFC DIRECT 3.33%
ICICI SECURITY 6.67%
OTHERS 10%
20%
HIERACHY LEVEL OF BROKING COMPANY
20%
6
10%
5
0
6.67%
4
0
3.33%
3
0
43.44%
2
0
1
0
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Series2 Series1
[Date]
Interpretations: - the chat shows that this brand image should further leveraged by the
company to increase in market share over its competitors
86
9. Are you interested to invest through SHAREKHAN LTD in future?
FEATURE % TO INVEST THROUGH

SHARE KHAN % OF INTRESTED
YES 33.33%
NO 66.67%
FUTURE OF INVESTMENT THROUGH SHARE KHAN
Series1
100%
90%
80%
70%
60%
33.33% 66.67%
50%
40%
30%
20%
10%
0%
YES NO
Series1 33.33% 66.67%
[Date]
Interpretations: - 43.33% respondent of share khan, 56.67% respondent of another broking

house.
87
10. Most important things you take into your mind while making
investments?
FACTOR % OF AGE
RISK 3.33%
RETURNS 40%
BOTH 56.67%
FACTOR OF INVESTMENT
[Date]
Interpretation: 96.67% people are considered the, only 43.33% considered the risk or
returns factor.
88
CHAPTER – 5
FINDINGS AND SUGGESTIONS

[Date]
89
OBSERVATION AND FINDINGS
To study the sales and distribution management and improve the Customer Acquisition
Process by analysing the consumer behaviour, response and mindset towards the product and
services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading and 2%
in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and 28% consumers are not aware of online
share trading.
3. Awareness of Share khan ltd.:
70% consumers are known about Share khan ltd. and 30% consumers are not known about
Share khan ltd.
4. Company have De-mat A/C
In Share khan Ltd 38% respondents have De-mat & trading account because of better
services and no annual maintenance and other charges.
[Date]
5. Company provide large no. of product and services
22% respondent of Share khan ltd., 18% have respondent of HDFC,
90
Respondent of ICICI
FINDINGS
• According to the survey most of the customers of “Share khan Ltd” says that it is
pocket friendly.
• Main purposes of investments are returns & liquidity.
• Investors take risk as well as returns into their mind while making the investment.
• Businessmen are more interested in the stock market than the others.
• Commodity market is less preferred by the investors
• People want to invest their money in the security market but they haven’t the proper
knowledge.
• People are not aware of hedging in stock market.

[Date]
• People pay more emphasis on brokerage than service provided by brokerage houses.
91
SUGGESTION
• Commitment should be equalized for every person.
• Provide the facility of free demonstrations for all.
• Improvement in the opening of De-mat & contract notice procedure is
required.
• There should be a limited number of clients under the relationship
manger. So that he handles new as well as old customer properly.
• Some promotional activities are required for the awareness of the
customer.
• People at young age should be encouraged to invest in stock market.
• Seminars should be held for providing information to prospective and
present customers.
[Date]
92
CONCLUSION
With the increases in cyber education awareness toward share market and share trading has
leaps and bounds; the awareness is expected to increases future with the increase in internet
education.
On the basis of the study, it is found that share khan ltd is better services provider than the
other share brokers because of their study and research and personalized advice on what
stocks to buy and sell. Share khan ltd provides TRADE TIGER as well as relationship
manager the facility for encouragement and protect the interest of the investors. It also
provides the information through the mail and mobile alerts that what IPOs are coming in the
market and it also provides its research on the future prospect of the IPOs.
Share khan is looked upon revenue generated and he gets a 100 % on business generated
from client. This can lead to over leverage and high frequency trading which may in best
interest of the customer.
Study also concludes that people are not much aware of commodity market and while it’s
going to be biggest market in India
The company should also organize seminars and similar activities to enhance the knowledge
of prospective, and existing customers, so that the feel more comfortable while investing in
the stock market
[Date]
93
BIBLIOGRAPHY
[Date]
94
BIBILIOGRAPHY
REFERENCES
1) www.sharekhan.com
2) www.religareonline.com
3) www.bseindia.com
4) www.nseindia.com
5) www.ncdex.com
6) www.mcxindia.com
7) www.mutualfunds.com
8) www.derrivatives.com
o Newspaper
[Date]
ECONOMIC TIMES
TIMES OF INDIA
95
ANNEXURE
[Date]
96
ANNEXURE
Please tick your response whenever appropriate:
NAME:
QUALIFICATION:
ADDRESS:
1. Are you aware about share market and online trading?

YES NO
2. In which of these financial instruments do you invest?

• Mutual fund
• Bonds
• Online trading
• Derivative
• Insurance
• Other
•
3. What is the basic purpose of your investment?
• Liquidity
• Returns
• Capitals
• Tax benefits
• Risk covering
[Date]
•
4. Do you have a D-mat and Trading account?
YES NO
97
5 How did you come to know about the broking firm?

• Newspaper
• Journal
• TV Advertisement
• Internet
• Friend
• Other
6. Which company provides you large no. of product and services?
• Share khan
• ICICI Direct
• HDFC Security
• KOTAK Street
• 5Paisa.com
• Other
7. How important do you think these factors influence in choosing a broking firm?
• Low brokerage :-( Not important) (Important) (Extremely important)

• Better customer service: - (Not important) (Important)
(Extremely important)
• Brand loyalty: - (Not important) (Important) (Extremely important)

• Good trading tips: - (Not important) (Important) (Extremely important)
• Margin money: - (Not important) (Important) (Extremely important)
• Timely research report: - (Not important) (Important) (Extremely important)
• Friend recommendations: - (Not important) (Important)
(Extremely important)
[Date]
98
8. Best company according to you?
• Share khan
• KOTAK Street
• ICICI Direct
• HDFC Security
• Other
9. Are you interested to invest through SHAREKHAN LTD in feature?
YES NO
10. Most important things you take into your mind while making investments?
• Risk
• Return
• Both
[Date]
99
ACHARYA PATASHALA COLLEGE OF COMMERCE
(Affiliated to Bangalore University)
3rd cross Road, N. R Colony, Bangalore – 560019
PROJECT REVIEW REPORT
NAME OF THE PROJECT GUIDE :- PROJECT TITLE:-
NAME OF THE STUDENT: - PROJECT COMMENCEMENT DATE:-
STUDENT REG NO. :- PROJECT COMPLETION DATE:-
PROGRESS OF THE COMMENTS OF THE GUIDE STUDENT

PARTICULAR DATE
PROJECT PROJECT GUIDE SIGNATURE SIGNATURE
CHAPTER 1 INTRODUCTION
CHAPTER 2 RESEARCH DESIGN
CHAPTER 3 COMPANY PROFILE

DATA, ANALYSIS
CHAPTER 4 AND
INTERPRETATION
FINDINGS,
CHAPTER 5 SUGGESTIONS AND
CONCLUSION
BIBLIOGRAPHY BIBLIOGRAPHY
FINAL SUBMISSION FINAL SUBMISSION
Signature of the Guide

Shashank Final

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A PROJECT REPORT ON

“A STUDY ON COMPARATIVE ANALYSIS OF STOCK BROKING

BENGALURU CENTRAL UNIVERSITY

ACHARYA PATASHALA COLLEGE OF COMMERCE,

Dr. B. S. SUDHA, M. Com, Ph. D

This is to certify that, this project work entitled “A STUDY ON

PLACE: BENGALURU Dr. MAHESH KUMAR K.R

I SHASHANTH PRASAD hereby declare that, this dissertation title “A

Place: BENGALURU SHASHANTH PRASAD

I would like to express my special thanks of gratitude to my guide Dr.

SL.NO CHAPTERS PAGE.NO

2 LITRATURE REVIEW 35-41

3 COMPANY PROFILE 36-68

4 DATA ANALYSIS AND 69-88

although large corporations may be listed in several

Why companies issue stock?

WHY DO INVESTORS BUY STOCKS?

How Do You Buy Shares of Stock?

1. Decide whether to go through an online brokerage firm or through a face-to-face broker.

10 Great Ways to Learn Stock Trading as a New Investor

• Open a stock broker account

• Read and follow the market

• stock or practice trading through a simulator

WHAT IF IT ISN'T LISTED ON AN EXCHANGE?

What is more, being a shareholder entitles you to

One Man, 5,000 Votes?

What Goes Up Earns Bucks

As a company makes of its stock goes

Bears and Bulls

Bears are cautious animals who

A "bullish" investor believes the market will go up.

STOCK EXCHANGE OF INDIA

Stock exchange of India

1 Ahmedabad Stock Exchange

2 Bangalore Stock Exchange

3 Bhubaneswar Stock Exchange (BHSE)

4 Bombay Stock Exchange (BSE)

5 Calcutta Stock Exchange

6 Cochin Stock Exchange

7 Coimbatore Stock Exchange

8 Delhi Stock Exchange Association

9 Guwahati Stock Exchange

10 Hyderabad Stock Exchange (HSE)

11 Inter-connected Stock Exchange of India

12 Jaipur Stock Exchange

13 Ludhiana Stock Exchange Association

14 Madhya Pradesh Stock Exchange

15 Madras Stock Exchange

16 Mangalore Stock Exchange

17 National Stock Exchange of India (NSE)

18 OTC Exchange of India

19 Pune Stock Exchange

20 Saurashtra-Kutch Stock Exchange

21 Uttar Pradesh Stock Association

22 Vadodara Stock Exchange

23 Meerut Stock Exchange

24 Magadh Stock Exchange

National stock exchange of India

National stock exchange limited

Type: Stock exchange

Founded: November 1992

Headquarters: Mumbai, India

• The National Stock Exchange of India Limited (NSE) is a Mumbai-based stock