01-Self Defense Info Product Email Swipe File

“Breakthrough Email Marketing
www.getwsodo.com
www.getwsodo.com
Swipe File”
Target Factor Training Partner Promotion – Self Defense
7 Emails for my first trial project with them. Did

over $103,491 on 3,833 frontend email sales ($27)
with 79,273 Clicks, and over $200,000 including the
backend...
Issues working against me:
• Didn’t know anything about my client’s (TFT) niche…

• Didn’t know anything about the niche of my client’s
partner (Guns)…
• Partner was very corporate, conservative, and robotic…
• Time crunch last-second promo…
• After big July 4th promotion to same list…
• Living in Paris with wife at the time…
• Partner always writes their own emails. I insisted we (I)
should write them this time…
• Couldn’t do daily emails, follow up emails, or testing…
• Previously scheduled (and conflicting) emails couldn’t be
canceled on some days…
Copyright ã 2021. BR Marketing. All Rights Reserved.

www.SwipeMyEmails.com
www.getwsodo.com
www.getwsodo.com
COPYRIGHT NOTICE:
Copyright © 2021 BR Marketing. All Rights Reserved.
No part of this publication may be reproduced in whole or in part, or transmitted in any form or by any
means, electronic or mechanical, including photocopying, recording, or by any information storage and
retrieval system, without permission in writing from the publisher.
Published by:
BR Marketing
6130 W. Flamingo Rd. #347
Las Vegas, NV 89103
Web site: http://www.SwipeMyEmails.com/
E-mail: bigjason@emailresponsewarrior.com
Printed in the United States of America
DISCLAIMER AND LEGAL NOTICES:

While all attempts have been made to provide accurate and verifiable information in this publication,
neither the Author nor the Publisher assumes any responsibility for errors, inaccuracies or omissions.
Any slights of people or organizations are unintentional.
This publication is not intended for use as a source of legal or accounting advice. Both the Publisher and
Author want to stress that the information contained herein may be subject to varying federal, state and
local laws or regulations. All users are advised to retain competent legal counsel to determine what federal,
state and local laws or regulations may apply to the user’s particular business.
The purchaser or reader of this publication assumes responsibility for the use of these materials and
information. Adherence to all applicable laws and regulations, federal, state and local, governing
professional licensing, business practices, advertising and all other aspects of doing business in the United
States or any other Country or jurisdiction is the sole responsibility of the purchaser or reader. The Author
and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of
these materials.

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was sent on a Tuesday and did 407
Sales, but the data is skewed because the partner
Incorrectly used the same link for their FB group.
20,064 Clicks (2% Click to Conversion)
*************** IMPORTANT***************
Subj: I felt naked without my gun
"What happens if I can't get to my gun?"
Figure 1 Alternate Animated Version https://s3.amazonaws.com/targetfocustraining/timschmidt-training.gif
You're probably wondering why I included

the above image in this email...
Here's why:
It's my duty to protect my wife and kids with

or without my concealed carry...
The image shows me taking part in a training I had 30

of my CCUSA employees do in our headquarters last year...
And it's the very reason I no longer feel naked without my gun.
I no longer ask myself "What if I can't get to my gun?"
Knowing I can't take my gun everywhere I want and thoughts

www.getwsodo.com
www.getwsodo.com
of situations where I can't get to my gun frustrated me for over 10 years...
Perhaps, you've felt the same way.
So let me ask you something...
Have you ever thought to yourself any of the following:
What happens if I'm attacked by multiple people?
What if I can't get to my gun?
What if I'm traveling to a place where it's illegal to carry a gun?
What if I'm attacked from behind?
What if my gun jams?
If you want answers to all these questions and the peace of mind knowing
you can protect your family even without your gun, click the link below
to learn about a special training just for CCUSA members...
Click here to protect your family even if you can't get to your gun...
Take care and stay safe (with and without your gun),
Jim Shields
President | CCUSA

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was sent on Thursday and did 368 FE
Sales on 8795 Clicks (4.2%)
Link #1: 207 FE Sales, 4,595 Clicks, 4.5%
Image #1: 21 FE Sales, 1637 Clicks, 1.3%
Link #2: 140 FE Sales, 2563 Clicks, 5.5%
*************** IMPORTANT***************
Subj: I gave everything you asked!
"I gave everything you asked! I gave everything you asked!"
People in a park heard a man screaming bloody murder over and over again as he was brutally
stabbed 47 times.
He gave two muggers his wallet, watch, and everything they asked.
Yet, here he was was screaming in agony while dying a horrible death.
What a sad, sad story...
Yet, any law enforcement officer will tell you he did everything right.
So what went wrong?
It's simple.
First, he assumed these two scumbags were playing by the "rules".
Rule #1 - Don't put up a fight.
Rule #2 - Keep your mouth shut and don't draw attention.

www.getwsodo.com
www.getwsodo.com
Rule #3 - Give anything and everything of value immediately without resistance.
Rule #4 - You walk away unharmed and live happily ever after...
Rules to live by or "die" by in this case...
Second, he failed to recognize when a simple robbery turned into a life or death situation and act
accordingly.
Now, you might be saying to yourself, "If only he had his gun."
This assumes concealed carry was legal in this state.
Even if it was, this man might not have been able to get to his gun.
Reality check...
You can't expect violent criminals to play by the rules.
They're not going to attack when you're ready and comfortable.
As a member of the CCUSA, I know you take the safety of your family and loved ones very
seriously.
Are you willing to bet your family's lives on having your gun or at least being able to get to your
gun in every situation?
Neither am I.
This is why I flew out one of the top unarmed self-defense experts in the world to train myself
and 30 CCUSA employees.
We've now made this training available to all CCUSA members for less than a box of hollow
points.
This isn't designed to replace your gun.
It's designed to put you in the best possible position to protect your family and loves ones under
any circumstances.
Best part?
It doesn't matter if you're young or old, fit or not fit, martial arts master or zero fighting

www.getwsodo.com
www.getwsodo.com
experience...
There's no reason not to be prepared when you can't get to your gun or criminal scumbags don't
play by the rules.
It's our duty to protect our family and loved ones no matter what.
Click here to protect your family even when "they" don't play by the rules...
As you can see in the image below, I went through the training myself...
You may not recognize her from behind in this low resolution preview image, but my wife can be
seen taking this special CCUSA training as well.
In a perfect world, my wife would only need her concealed carry to protect herself and our
children when I'm not around.
It's not a perfect world...
Give your family what it needs in an imperfect world.
Jim Shields
President | CCUSA

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was sent on Friday and did 253
FE Sales on 9612 Clicks (2.6%)
Image #1: 16 FE Sales, 1,477 Clicks, 1.1%
*************** IMPORTANT***************
Subj: Why I had my wife trained to kill…
Why I had my wife trained to kill...
Many responsibly armed Americans might be uncomfortable with today's email topic...
It's normal and okay to feel that way.
But as you read the sobering fact in the image above, I hope you can understand why I had
my wife trained to instantly inflict violent trauma and even kill a fellow human being.
And I'm not talking about her concealed carry or any sort of traditional weapon either.
We have to face facts.

www.getwsodo.com
www.getwsodo.com
There are going to be times and places where our wives can't carry or get to their gun...
Plus, more and more kidnappings, assaults, robberies, and other violent crimes are being
committed in broad daylight with people around.
Violent criminals don't play by the rules.
I have no problem with my wife having the ability to end a criminal scumbag's life if need be to
protect herself and our children.
Of course, the rules of deadly force apply here just like concealed carry.
Deadly force must be justified, and I remind her of this every time she's upset with me for not
taking out the garbage... =)
In all seriousness, my wife and I are not violent people and hope the day never comes where we
have to go there... with or without our concealed carry.
Think about this.
Would you rather have your wife "fight back", hopefully "survive", and end up in the hospital (or
worse, the morgue) after a violent situation with a crazed psychopath...
Or would you rather give your wife the ability to instantly disable any attacker (no matter how big
or stong they are) or even kill them in 5 seconds or less if need be?
If so, click the link below for a special offer on how your wife can receive the exact same training
my wife did.
Click here to train your wife to protect herself in any situation even without her gun...
Jim Shields
President | CCUSA

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was sent on Saturday and did 739 FE
Sales on 14401 Clicks (5.1%)
*************** IMPORTANT***************
Subj: Why didn't you shoot him...?
This story is 100% true...
Dear responsibly armed American,
This is a true story...
As you can see in the image above, Brigid's interesting

"holster" contains her S & W Bodyguard .380...
Unfortunately, it couldn't save her from

a convicted sex offender...
She did everything right, but it didn't matter.
#1 - Brigid returned to her car in a Lowe's improvement store

parking lot in the late afternoon when it was still daylight.
There were other customers in the parking lot too.

www.getwsodo.com
www.getwsodo.com
#2 - She had her service dog with her. If you didn't know, service dogs are not
just for cuddling. One of their primary purposes is to keep unwanted
strangers away. Brigid was training this dog to be used by
a veteran who suffers from PTSD.
#3 - With a retired Massachusetts State Trooper for a

husband, Brigid was highly trained and skilled
with the use of her concealed carry.
#4 - She was also very aware of her surroundings.
#5 - Lastly, when this predator pretended to be a kind soul

offering to help her, she politely declined.
So how did this happen?
Why did Brigid's husband, Richard, receive a disturbing phone call

from the local sheriff telling him the horrid news
that his wife had been assaulted?
Why didn't she shoot him?
Like I've been saying in these last few emails,

violent criminals don't play by the "rules."
They can attack you and your family at any time, day or night,
without warning - no matter what you do to prepare and
even when you have your concealed carry.
This is exactly what happened to Brigid in broad daylight...
After this scumbag pretended to offer his "assistance", he

waited for her to put her service dog into the car.
Little did she know, his car was silently running with the door ajar a
few car lengths away to execute his plan for kidnapping her to perform
unspeakable acts like the ones he performed on countless other women...
Then it happened...
Without any warning, he grabbed her from

behind and pulled her back...
Okay, you probably don't want to

hear the rest of the gory details from here...
I'm sure you can imagine what happened next...
Or can you...?
In the blink of an eye, screams could be

heard throughout the parking lot...
A stranger rushed over as he heard

the cries of help for assistance from a brutal attack...

www.getwsodo.com
www.getwsodo.com
Police and paramedics were called to the scene...
One officer in particular couldn't understand

why Brigid didn't use her gun...
She had her permit, she had her training...
After she calmed down, he asked her:
"Why didn't you shoot him?"
Her response was simple:
"I didn't have my gun in my hands, and there was

no time to respond, only act..."
"Besides, look at him with the paramedics..."
"I didn't need to use my gun."
That's right.
It was the rapist who was screaming

in pain and asking for the police.
Brigid, without blinking an eye, had instantly

knocked him to the ground and without skipping a beat,
immediately transitioned into making sure he couldn't follow her.
Upon hearing the sweet crunching sound of his knee dislocating, she was
able to step away so others could help the poor predator...
Now, you might be thinking that Brigid is some

sort of amazonian "Wonder Woman..."
She's actually only 5'4", 140 pounds and 49 years old...
I know, wow!
Brigid had only spent 2 days learning the training similar to the
training myself, my wife, and over 30 CCUSA employees received last year...
The difference?
Our training was laser targeted for

responsibly armed Americans like yourself...
In fact, it was taught at CCUSA headquarters...
But here's the great news:
We filmed everything, and now you can receive

the same training from the comfort of your own home.
Plus, I wasn't kidding the other day when I said

it was less expensive than a box of hollow points...

www.getwsodo.com
www.getwsodo.com
However, you better hurry...
This special unarmed training for responsible Americans

who want to protect their families, with or without their gun, expires soon.
As you can imagine, Brigid's husband, Richard, sighed in relief as

the local sheriff explained that she was fine and unharmed after the attack...
Would you have a problem with anyone in your family putting

a violent, sexual predator in the hospital instead
of ending up there themselves... or worse?
Neither would I!
Click here to make sure violent criminals go to the hospital instead of your family...
Jim Shields
President | CCUSA

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
Due to time constraints, the following email sent
On Sunday (day before close) was a rehash from
Previous years. The subject line is mine, and I optimized
“some” things. Note: Subject has zero urgency
More on this thought process in the member’s area.
It did 560 FE sales on 10,601 clicks (5.3%)
*************** IMPORTANT***************
Subj: Without your gun…
...Eye-opening revelations you must experience...

Have you ever asked yourself what you would do if
you were caught in a life-or-death situation…
...without your gun?
I know I have, and I always come

back to the same response:
“That would never happen, because I always carry my gun.”
But if I’m being completely honest, I have to admit that there are times
and places where it’s just impossible to carry my firearm...
I also have to admit that while I spend a lot of time rehearsing different scenarios
and training for a deadly force encounter with my gun, I don’t spend
nearly enough time thinking about what to do without it...
Heck...even if I'm carrying a weapon, the truth is that

if things happen quickly, I might not even have time to get to it...
That’s why a special training held here at CCUSA headquarters

was such an eye-opening experience for me...
You see, my good friend Jim Lonzo, the founder and creator of Target Factor Training,

www.getwsodo.com
www.getwsodo.com
invited me and members of the CCUSA team to an intense, all-day session
where we learned—in Jim’s words—”how to survive the
most critical 5 seconds” of our lives...
And let me tell you...
There’s a reason why Jim calls this program “the only self-defense
training in the world that 100% guarantees you’re the one who
safely walks away from a life-or-death confrontation.”
There were a few simple rules that laid the framework for our training:
No laughing or smiling...
No joking...
And no helping coworkers (“opponents”) off the mat...
The bottom line is—and you’ve heard this before—when the going gets
rough, you WILL revert to your lowest level of training...
If you laugh or joke your way through your training, chances are you’ll
do the same thing in a deadly force encounter. If you help up “the bad guy”
in training, chances are you’ll do the same thing in a deadly force encounter...
And THAT could have very serious repercussions...
The only way to ensure a winning mindset in a lethal force encounter

is by staying completely focused on ourselves, our bodies, and
our mission (to stay alive) every single time we train...
Several of my CCUSA team members told me our session with

Jim Lonzo and Target Factor Training changed everything
they thought they knew about self-defense:
"When training with Jim Lonzo, I learned something most valuable:

I can carry a gun or a knife; I can keep pepper spray in my purse...but
solely relying on these tools is downright dangerous. Having access to them
is never guaranteed. Even being a 5'2" woman, my most powerful weapon is my
own body. During our day with the TFT team, we were taught not only the physical movements, but the proper
mental mindset, for this intense training. I can't thank them enough, because I uncovered a newfound confidence in
my own strength." - Amanda
"One thing you don't realize, until a situation of crisis occurs, is that
you resort to your most basic level of training. Something that hit me
hard when training with Jim [Lonzo] is that if I resorted to the training I
received in high school wrestling, the results could have been deadly. Many
of the instinctual things I would have done would have put me in harm’s way. I
couldn’t recommend Target Factor Training enough...because they gave me the
basic skills necessary to have the best chance of surviving any attack." - Brad
Now, here’s the really cool part...
I’ve teamed up with Jim Lonzo to give you

special video access to this CCUSA exclusive training series...

www.getwsodo.com
www.getwsodo.com
...A program that will transform you into your attacker's worst nightmare.
But you need to check this out now as it’s

only available through tomorrow at midnight.
Here's where you can learn more...
Take care and stay safe,
Jim Shields
President | CCUSA
P. S. - The discount on this series is only going to be around through

tomorrow, so I'd encourage you to check this out now...

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was 1st email sent on Monday and did
697 FE Sales on 6234 Clicks (11.2%)
Image #1: 131 FE Sales, 1,714 Clicks, 7.6%
*************** IMPORTANT***************
Subj: [Closing Today] Survive a violent attack with no gun (Discount

Expires Today)
What are you going to do when you can't get to your gun and your life or the life of a loved one is
threatened?
Pepper spray?
That might work on some criminals but not all of them.
Bruce, a highly-trained individual, tried industrial strength pepper spray at point blank range.
No need for violence, right?
The dirtbag immediately pulled out a gun, shot Bruce 7 times until he was dead, and then ran
over his corpse.
Then we have Shannon, who also tried pepper spray...
However, his attacker just happened to be a heavyweight boxer who replied:
"You're going to have to do better than that!"

www.getwsodo.com
www.getwsodo.com
Shannon then shot him at point blank range.
Problem solved, right?
Not quite...
His attacker was out of his mind and kept violently crushing Shannon's face even after being
pepper sprayed and shot.
You might dismiss these two stories because pepper spray, in your humble opinion, isn't your
defensive tactic of choice when you don't have or can't get to your gun...
If only they knew martial arts, right?
Maybe, maybe not...
Marcus, a life-long martial artist and defensive tactics specialist, broke the wrist of a criminal
coming at him with a knife.
Nevertheless, the dirtbag proceeded to reach behind his back with his other hand for a gun and
shot Marcus five times until he dropped to the floor dead.
A highly-trained friend of Marcus came upon the scene and was able to get the gun out of this
punk's hand.
The problem was that the gun was now empty, and the criminal's hand was now free.
With fierce determination, the criminal, with a broken wrist, was able to transfer his knife to his
other hand and stabbed him repeatedly.
Just recently, there was a famous Brazilian Jiu jitsu master and instructor in Brazil choking a
robber from behind.
With the mugger nearly unconscious, the unthinkable happened.
With probably his very last breath, the robber aimed his gun somewhere behind him and blew
this martial arts master's head off...
Get the picture?
Violent criminals have no rules and play for keeps.
Gun or no gun, martial arts master, industrial strength pepper spray, these alpha predators don't

www.getwsodo.com
www.getwsodo.com
care...
They'll do anything and everything to kill you and your family.
I don't know about you, but I'm willing to do anything and everything to protect my family with or
without my gun.
This is why I had over 30 CCUSA employees put down their guns for a special training to
prepare them for the worst.
Listen.
I pray you never have to use the same training you're about to discover.
Warning: This training is not to be used for petty disagreements.
You, your wife, and any of your loves ones who see this training will literally be able to eliminate
a violent threat in 5 seconds or less, regardless of their age, size, or training.
You'll have the power to instantly send your attacker to the hospital or die right there on the spot.
Use this training responsibly for you and your family.
But hurry, because this exclusive discount I've arranged for you ends at midnight.
[Closing TODAY] Never worry about what to do if you can't get to your gun

www.getwsodo.com
www.getwsodo.com
Jim Shields
President | CCUSA
The reason I did this training myself is pictured in the image above.
P.S. You have 'til the end of the day to take advantage of this special offer for responsibly armed
Americans.
Get The Ultimate Concealed Carry Before This Offer Expires In A Few Hours

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
This email was the 2nd email on Monday and did
809 Sales on 9,566 Clicks (8.5%)
*************** IMPORTANT***************
Subj: [Closing Soon] Violent criminals "pray" you don't get this
Violent criminals hate it when their prey becomes the predator and turn the tables on them.
And I'm not talking about your concealed carry...
If you're honest with yourself, you know deep down this isn't always an option.
Well, today is the last day to make sure you and your family can instantly become the predator in any violent situation for less
than a box of hollow points.
The huge discount for the training myself, my wife, and over 30 CCUSA employees received last year, ends tonight at
Midnight Pacific.
[Closing Soon] Unarmed training allows you to instantly end a violent situation even if you can't get to your gun

www.getwsodo.com
www.getwsodo.com
Figure 2 This was a countdown timer. If I did it again, I would make the expire image be a blank pixel.
I just want to warn you.
You're not going to find anything about how to "fight" a violent criminal.
While you're trying to "fight" these predators, they're trying to kill you.
You and your family are going to end the situation immediately and walk away.
Whether they're on the ground screaming for help or being put in a body bag, one thing is for certain...
Your family will be safe even if you can't get to your gun, regardless of your size and training, young or old, ripped fitness
model or couch potato.
Whether the attacker is a massive thug or a skinny, drug-crazed maniac, the result will be the same.
But you only have till midnight, so please hurry.
Click here for the ultimate "concealed carry" even when you can't get to your gun...

www.getwsodo.com
www.getwsodo.com
Jim Shields
President | CCUSA
P.S. You have nothing to lose and the peace of mind knowing your family is protected even if you can't get to your gun.
I'm so confident you'll love this training, there's a one-year guarantee.
Go through the training with your family from the comfort of your own home.
If you're not happy with it for any reason, you have 365 days to return it for 100% of your investment back with no questions
asked.
Again, it's less expensive than a box of hollow points.
Get The Ultimate Concealed Carry Before This Offer Expires Tonight

www.getwsodo.com
www.getwsodo.com

www.getwsodo.com
www.getwsodo.com
*************** IMPORTANT***************
Client’s Partner Refused To Send This Next Email.
Imagine How Many More Sales Generated…
*************** IMPORTANT***************
Subj: [DEADLINE] Special Discount For Armed Americans (Hurry -

3 Hours Left)
Violent criminals hate it when their prey becomes the predator and turn the tables on them.
And I'm not talking about your concealed carry...
If you're honest with yourself, you know deep down this isn't always an option.
Well, today is the last day to make sure you and your family can instantly become the predator in any violent situation for less
than a box of hollow points.
The huge discount for the training myself, my wife, and over 30 CCUSA employees received last year, ends tonight at
Midnight Pacific.
[Closing Soon] Unarmed training allows you to instantly end a violent situation even if you can't get to your gun
Figure 3 This was a countdown timer. I would change expire image to blank if I did it again...
I just want to warn you.
You're not going to find anything about how to "fight" a violent criminal.
While you're trying to "fight" these predators, they're trying to kill you.
You and your family are going to end the situation immediately and walk away.
Whether they're on the ground screaming for help or being put in a body bag, one thing is for certain...

www.getwsodo.com
www.getwsodo.com
Your family will be safe even if you can't get to your gun, regardless of your size and training, young or old, ripped fitness
model or couch potato.
Whether the attacker is a massive thug or a skinny, drug-crazed maniac, the result will be the same.
But you only have till midnight, so please hurry.
Click here for the ultimate "concealed carry" even when you can't get to your gun...
Jim Shields
President | CCUSA
P.S. You have nothing to lose and the peace of mind knowing your family is protected even if you can't get to your gun.
I'm so confident you'll love this training, there's a one-year guarantee.
Go through the training with your family from the comfort of your own home.
If you're not happy with it for any reason, you have 365 days to return it for 100% of your investment back with no questions
asked.
Again, it's less expensive than a box of hollow points.
Get The Ultimate Concealed Carry Before This Offer Expires Tonight

www.getwsodo.com
www.getwsodo.com
Hope you discovered some actionable wisdom to apply to your emails today.
If you want daily email marketing trainings based on my over 24 years of proven results… not guesswork,
you might be interested in my Breakthrough Email Marketing Insiders Coaching Program here.
Or…
If you’re interested in the step-by-step copywriting process of Gary Halbert, you might be interested in
Shortcut Copywriting Secrets by my late friend Scott “Mongo” Haines, Gary’s best student.
Cheers,
Big Jason


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“Breakthrough Email Marketing

7 Emails for my first trial project with them. Did

Issues working against me:

• Didn’t know anything about my client’s (TFT) niche…

Copyright ã 2021. BR Marketing. All Rights Reserved.

Copyright © 2021 BR Marketing. All Rights Reserved.

Printed in the United States of America

DISCLAIMER AND LEGAL NOTICES:

Copyright ã 2021. BR Marketing. All Rights Reserved.

Subj: I felt naked without my gun

"What happens if I can't get to my gun?"

Figure 1 Alternate Animated Version https://s3.amazonaws.com/targetfocustraining/timschmidt-training.gif

You're probably wondering why I included

It's my duty to protect my wife and kids with

The image shows me taking part in a training I had 30

I no longer ask myself "What if I can't get to my gun?"

Knowing I can't take my gun everywhere I want and thoughts

Copyright ã 2021. BR Marketing. All Rights Reserved.

Perhaps, you've felt the same way.

So let me ask you something...

Have you ever thought to yourself any of the following:

What happens if I'm attacked by multiple people?

What if I can't get to my gun?

What if I'm traveling to a place where it's illegal to carry a gun?

What if I'm attacked from behind?

What if my gun jams?

Copyright ã 2021. BR Marketing. All Rights Reserved.

Subj: I gave everything you asked!

"I gave everything you asked! I gave everything you asked!"

What a sad, sad story...

So what went wrong?

First, he assumed these two scumbags were playing by the "rules".

Rule #1 - Don't put up a fight.

Rule #2 - Keep your mouth shut and don't draw attention.

Copyright ã 2021. BR Marketing. All Rights Reserved.

Rules to live by or "die" by in this case...

This assumes concealed carry was legal in this state.

You can't expect violent criminals to play by the rules.

They're not going to attack when you're ready and comfortable.

This isn't designed to replace your gun.

Copyright ã 2021. BR Marketing. All Rights Reserved.

It's not a perfect world...

Give your family what it needs in an imperfect world.

Copyright ã 2021. BR Marketing. All Rights Reserved.

Subj: Why I had my wife trained to kill…

Why I had my wife trained to kill...

It's normal and okay to feel that way.

We have to face facts.

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Violent criminals don't play by the rules.

Think about this.

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Subj: Why didn't you shoot him...?

This story is 100% true...

Dear responsibly armed American,

This is a true story...

As you can see in the image above, Brigid's interesting

Unfortunately, it couldn't save her from

She did everything right, but it didn't matter.

#1 - Brigid returned to her car in a Lowe's improvement store

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#3 - With a retired Massachusetts State Trooper for a

#4 - She was also very aware of her surroundings.

#5 - Lastly, when this predator pretended to be a kind soul