Exam

Two Questions for the text Building a Global Unified Supply Chain Celestica:
Question 1: For both processes (1.- product release and 2.- sourcing) presented in the text, describe the process: a) the activities of the process, b) the systems used in the process, c) the role of each system in the transformation of information, and d) the information exchanges between the different actors (systems, partners, departments).

1.- Product Release Process:

Activities process of the Systems used in activity of the process ERP / PDM / APS Role of each system in the transformation of information Design and component information can now be distributed throughout the unified supply chains enterprise, from suppliers MRP (material requirement planning) systems to the production floor Access to the most current information provides supply-chain partners with an almost instant sourcing tool to gauge the availability, reliability and applicability of components for an NPI With on-site EMS staff, the latest design, order and delivery information can be transmitted electronically to multiple manufacturing sites around the world Type of information exchanged between actors Digital designs list of Available components Information of components Scheduling

1.- Disponibility from components and Design

2.- Availability of Make Products

PDM / APS

Product Release Celestica Design

3.- Managing Incoming Orders

ERP / PDM

Digital Design latest design, order and delivery information

2.- Sourcing Process:

Activities process 1.- Supply of the Systems used in activity of the process ERP / PDM Role of each system in the transformation of information Available components and those that must be ordered are fed into an ERP (enterprise requirement planning) system, where all of an OEMs information is assessed to set production volumes Type of information exchanged between actors Digital designs list of Available components

2.-Demand Information

APS / ERP / CDB

3.- Information of Parts

CDB / ERP

and potential delivery dates. These plans are then sent electronically to suppliers. Delivers to the EMS provider an additional tool to forecast sudden changes in supply and order rates, as well as assess historical patterns of demand The system CDB, delivery information Above the status of the components ( availability, quality, time of delivery )

Delivery order Inventory Acquisition

List of Supplies Characteristics of Parts Quality Of Parts

Question 2: In class, we saw a number of other information systems. Please suggest and justify two systems (which are not in the figure) that could be used by Celestica. You have to write why these systems would be interesting for Celestica, and to what sysmtens (presently in place at Celestica in figure) they could be linked to (integrated or information exchanged). BI (Bussines Inteligency) Business Intelligence is equivalent to the set of strategic addressing with application of new emerging technologies of systems and Information Technology, focused to the administrative management of the knowledge in the Supply chain management, by means of consultations and analytical on-line reports with graphics and statistical historic pictures that not only they show the results strengthened of the step of suppliers, products and customers, but they show also the projections based in the analytical results that have been obtained in real time. A company is highly competitive if you apply Intelligent Business, that is, if the agents that intervene in the Management and that take the decisions can have access fast and easy to the information that it takes at the right time and adequate place and they can extract the knowledge required, for which he should integrate and compiling the data that it takes, next to select her, cleaning it up and turning her into data mining stops next to evaluate her and to interpret her and finally to spread it out, to use it and to monitor her With this CELESTICA can understand them need of the customers, by means of the application of intelligence of business at the systems CRM, which will allow obtaining improvements to the products, in agreement he will represent to the needs of the market, jointly with the ERP besides, thanks to the integration of information and processes, the base in order that the company can to future complete her range of technological tools guided to the valuable generation, integrating to their customers to crosswise of one CRM ( Customer Relationship Management ), to their suppliers intervening a SCM ( Supply Chain Management ) and exploding the information kept in them different systems by means of strategies of BI ( Business Intelligence ).

CRM (Customer Management Relation) The SCM as management and CRM like strategy are more and more focused on the customers taking into account what these for a chain represent. This strategy along with a technology of adequate CRM play an important role within the negotiations for a good NSC, overcoat in the first phases and or stages although it is present at the whole productive process already be of a good and or service. For the success of CRM he should count on a philosophy of company based in the customers that assure the activity of the whole company and that he answers to the customers needs. At the positive side, the customers with systems of successful CRM count on bigger benefits, minor costs of comprehension and maintenance of customers; Bigger loyalty of the customers and simpler and reliable workflows. Between the specific benefits they include themselves: Faster and precise customer services Bigger income for customer Greatest hit of crossed or suggestive sales Cycles of abridged sales Efficacious operations of the centers of calls Improved sales forecasts

With the integration of CRM and SCM, CELESTICA could identify the more loyal customers that profits repay the company. Customers need to continue shopping when any competitive alternative exists. In order to obtain that loyalty, you need to get connected the CRM in each level of organization and in each point of contact with the customer.