Professional Documents
Culture Documents
Sabot
Business and Marketing
9-8-22
The Political and economical state of mini fridges has changed drastically with
covid. Many people have bought them in quarantine to stock up on food. With covid, the
socio-cultural state of the whole world has changed. People were quarantined and did a
lot more from home. This would make it so people would want mini fridges for offices
and rooms so that they could have drinks and snacks while they worked or did school or
other activities. Companies compete to make the best looking designs for different
places and compete to have the best cooling technology in their mini fridges.
One goal we’d like to see met for mini fridges is more kids having them for their
online schooling or other activities. We would like more parents buying them for their
children. Another goal we’d like to see for our product would be more sales because
lately with covid we have had ups and downs with people buying our product almost
putting us out of business or making our business really good. We have lost a lot of
We can log progress through sales monthly. If we look at the sales made each
month we can hopefully see spikes in sales just before school and during holidays like
Christmas. This could give us an idea whether or not parents are buying them for their
children. If there is a decrease in sales we would have to resort to other methods like
more advertising or more deals/percentage off until we see a steady increase or steady