https://www.dataversity.

net/impact-of-data-quality-on-big-data-management/

The success of many big data projects is substantially being hampered by Data Quality
(DQ), as the report written in 2021 reveals. It is obvious that nothing will genuinely
change the current situation without a concerted effort in support of Data Quality for
Big Data.

This article also describes how a deficiency in DQ can prevent innovation in the field of
information technology. The two main obstacles to consistent DQ have been recognised
as a vast volume of data and inconsistent data pieces, both of which may limit the
effectiveness of business analytics.