v every 900d OF service is Made by uri , «3 srotegies r ive 'Y USING some variation ee proce! (i) process focus (Il) repetitive focus ana (i) Product focus. Bre CaOer te thea brocets itetecpedtcntivenre as vesanp me les are discussed below ells jabout 75 per cent) of global produ, mocess Focu ction is devoted to low vol facturing facilties Called job shops. such fociities cat example, the processes might be welding, grinding e processes. Such facilities ore process focussed They provide a high degree of product flexibiity process is designed to perform a wide v e called intermittent processes. these f. ime, high variety organised around pertormin ©F painting carried out ir in terms of equipment, machit Gs Products move intermittently betw oriety of activities and handle frequent chon ‘aclliies have high variable costs and low utilis ines, layout ges. sation sitive Focus: A repetitive process is a product orient joe uct focus and process focus. It uses modul onfinuous or mass production process fed production process that uses les which are parts or components Modules. It falls Prepared often comple of repetitive process is the assembly line which is used for d appliances and is less flexible than process-focused f 2 process using modules in which the modu nfiguration. assembling automobiles and facility. Personal computer is an example of les are assembled to get a custom product with the f)_Produet Focus: isc faciity organised around products, a product oriented, high-volume low-variety process "#980 referred fo as continuous process because it has very long continuous production wn Examples of cussed processes are sleel, glass, oper, electric bulbs, chemicals and pharmaceutical preducts and nus etc. Product focussed facilities need standardisation and effective qualty control, The sed nature of the facilty requires high fixed cost, but low variable costs reward high facility utilsation, eu ABR a tee CTRL Low volume Repetitive process High volume High variety, (intermittent) (modular) (continuous one or few units per run, Process focu! (allows Projects, job shops (machine, printing carpentry) customisation) Poor Strategy (fixed cost and change over costs are high) Modest runs, standardised modules (changes in modules) Repetitive focus (automobiles, motor cycles) ‘ariety (flexibility) Product focus S—— (Steel, Glass, Bread) Poor strategy (variable costs are high)