A PROJECT ON

“4PS OF MARKETING STUDY IN RELATION”

WITH REFERENCE TO

NARAYANA OVERSEAS

A PROJECT REPORT SUBMITTED PARTIAL FULFILLMENT FOR THE

AWARD OF

“MASTER OF BUSINESS ADMINISTRATION”

SUBMITTED BY

MOHD ADNAN
Hall Ticket No: 2128-19-672-212

Under the guidance of

MRS. FARAH SULAIMAN
(ASSOCIATE PROFESSOR)

HYDERABAD PRESIDENCY DEGREE AND PG COLLEGE

(Affiliated to Osmania University - HYDERABAD)
(2019 – 2021)
 DECLARATION

I MOHD ADNAN the student of HYDERABAD PRESIDENCY DEGREE AND PG

COLLEGE hereby declare that. I am completed SYNOPSIS on “4PS OF MARKETING
STUDY IN RELATION” The information submitted is true and original to the best of my
knowledge. References have been cited wherever necessary.

MOHD ADNAN

Date:-

Place: - Hyderabad
 ACKNOWLEDGEMENTS

I would like to express my gratitude for those who have been constant source of encouragement
and motivation throughout this project, without whose support this could not have been possible.

I am very thankful to the principal of HYDERABAD PRESIDENCY DEGREE AND PG

COLLEGE, PROF. FAIQ AHMED and MRS. FARAH SULAIMAN my supervisor for their
valuable guidance and support on completion of this project.

I also acknowledge with the deep sense of reverence, gratitude towards my parents and members
of my family, who have always supported me morally as well as economically.

Atlas but not least gratitude goes to all my friends who directly or indirectly helped me to
complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude

MOHD ADNAN
HALL TICKET NO: 2128-19-672-212
 ABSTRACT

The paper aims to investigate the influencing of marketing mix (MM) elements (product, price,

place or distribution, and promotion) on increasing the effectiveness of product promotion and

their role to reduce the problems within the organization. The main importance aspects of this

paper are to discuss the theoretical part of MM, to provide some perspectives for the researchers,

and to give some instructions for the marketing department in Al-Saaeda Company for medical

equipment technologies. The researchers used the main related academic resources from

university library, and internet, and they designed and distributed questionnaires on a random

sample of Al-Saaeda Company for Medical Equipment Technologies customers and the

company employees to measure the impact of promotion on the marketing of its product

(Glucocard 01-mini plus). The main findings of this paper can be concluded as following: 1. The

promotion has a very high level of impact to increase the sales of products. 2. The good

distribution of product can effect positively on customer satisfaction. 3. The company’s policy

for promoting has a very good reflection on increasing the sales of products. The researchers

recommended that the company must strengthen the level of promotions in its activities and

departments, and the increasing of sales points is very important, so the company must enhance

its policies of distribution.

This study discusses the marketing of library and information services in 21st century on the basis of

traditional concept of marketing. The aim of this study to attempt to correlate marketing as a concept to the

provision of library services.

In view of the social, economic and technological changes, Library and Information centers have begun to

realize that marketing of information products and services is an integral part of administration. Mainly, the

information explosion, the technological revolution and escalating library costs are responsible for encouraging

the library profession to develop a marketing approach in its operations and services. This paper discusses
from the traditional marketing system into more vibrant and dynamic, strategic marketing of library services. It

helps to provide right service at right time and the right price to right users in the right place with support of

quality staffs. This paper provides useful information on the marketing of library and information services.

Keywords: Information Services, Marketing Strategy, Services Marketing, Information Marketing

 TABLE OF CONTENTS

CHAPTER NO DESCRIPTION PAGE NO

CHAPTER - I INTRODUCTION 1

CHAPTER - II REVIEW OF LITERATURE 6

CHAPTER - III RESEARCH METHODOLOGY 10

CHAPTER - IV THEORETICAL FRAME WORK 13

CHAPTER – V COMPANY PROFILE 20

CHAPTER - VI DATA ANALYSIS AND INTERPRETATION 23

CHAPTER - VII RESEARCH FINDINGS & SUGGESTIONS 38

CHAPTER -VIII SUGGESTIONS & RECOMMENDATIONS 41

 BIBLIOGRAPHY 43

 QUESTIONNAIRE 45