1. Influencers should have a good influence on other
people/buyers. Influencers should show they know what they're doing when trying to sell products to buyers and show that they are a good company so buyers continue to buy stuff from them.
2. Companies have many responsibilities. Some responsibilities are
having to be able to do everything with ther own rules and ideals. They need to make sure they have a good selection for customers and a variety so customers want to buy the goods again.
3. A responsibility is having to make sure everything is going good at
all times like having a way to get products to customers, having several payment methods and ect.