Checklist to Launch Shopify Store

Checklist for launch

• Organize your online store

1. Add Your Custom Domain

2. Add Product details like Product Tag, type and Vendor Name

3. Organize Products into collections

4. Customize menu and Navigation

5. Design Standard Pages includes

a. Home page

b. Contact page

c. About Page

d. FAQs

6. Create Landing Page for each Collections

7. Connect with Other Sales Channels like Facebook, Google

• Set-up Essential Functions

1. Install an analytics tool
a. Install Google Tag Manager

b. Setup Google Analytics, Facebook Pixel, Microsoft Clarity & LinkedIn

c. Setup Google Search Console

2. Link Social Media Accounts

3. Setup Payment Gateway

4. Setup Shipping & Tracking

5. Setup email marketing

a. Welcome series

b. E-receipts

c. Abandoned cart notifications

d. Order confirmation

e. Shipping notifications

OPTIONAL Add-on apps

1. App for Live Chat & Auto Bot(Optional) Eg. Shopify Inbox, Freshmarketer, Tidio

2. Email, SMS, Whatsapp Marketing to engage, promote and collect reviews,

feedbacks, photos Eg. Klavio, Freshmarketer
 3. Pop up banners Eg. Privy

4. collect and aggregate reviews for your products eg. Shopify Reviews, judge.me

5. Discounts, Loyalty, Wishlist (Optional) Growave

• Test your online store

1. Manual Test of Functionality and appearance on mobile & PC

2. Test shopping checkout experience

3. Test Thankyou Pages and upselling options

4. Check Tax, Shipping and tracking

• Optimize site for Search Engine - SEO

1. Design sitemap

2. Conduct Site Audit

3. Optimize for Search Engine

4. Check for errors in Page with ahrefs website audit(free)

5. Other SEO Recommendations from Aleesha

• Promote your online store

1. Devise marketing strategies for launch of website

2. Offer discounts, coupons, Launch Day offers

3. Email Marketing

• Open your online store

Remove Password

References

• Free Shopify Apps

• Shopify Checklist for Launch