A good business will always be aware of the important role excellent customer service plays in

its success. It is critical to understand that winning customers and building loyalty takes time and that
in order to build good customer relationships, you need to deliver consistent service if you are to
retain your customer’s hard-won loyalty. Customer loyalty is the result of a company consistently
meeting and exceeding customer expectations. 70 percent of what produces customer loyalty is
based on the behavior of frontline employees.
Frontline employees must be inspired by a leader. Inspirational Leadership inspires action,
significantly raises individual and team performance levels and ignites creativity and audacious
innovation by; First showing Empathy, empathy can show a deep respect for co-workers and show
that you care, as opposed to just going by rules and regulations, an empathic leadership style can
make everyone feel like a team and increase productivity, morale and loyalty. Employee recognition
is a must in a company. When employees feel valued, they’re more engaged, motivated, they will be
more connected to their work, their team, and the organization as a whole and likely to go the extra
mile for the company.
Second is Responsibility, Responsibility is important in the workplace because it shows your
professionalism, can advance your career, helps build professional bonds with coworkers, and shows
company leadership that you are a valuable employee. Responsible employees work to advance
company success and strive to perform their daily duties well. When you are responsible at work, you
establish yourself as a valuable employee and a dependable coworker. Your daily actions at work,
your behavior at special work-related events, and how you treat other employees all play a role in
responsibility at work.
And Third, Generosity. Leaders with a generous spirit give employees a chance to get under
the hood and to be a part of the inner circle. Freely and generously sharing know-how, expertise, and
ideas is not only beneficial for employees, it's a smart way of doing business. When we think of
generosity, our thoughts automatically drift to gifts of money or charity. In the context of leadership,
there are other gifts that don't have a monetary value, but whose value is beyond price. These
include giving someone a chance; giving someone the benefit of the doubt; and giving others a
reason to want to work for you. It entails giving others latitude, permission to make mistakes, and all
the information that they need to do the job. It's giving them the authority that goes with responsibility.
It's giving them due credit for their ideas. In a nutshell, all of this translates to generosity of spirit, a
quality we admire in leaders. It truly unlocks latent potential by tapping into our inner motivation and
values and inspiring employees to follow their passion and move towards ambitious goals. Inspired
and motivated people and teams deliver significant impact on organizational performance.
True customer satisfaction comes from their interactions with your frontline employees. Using
the bottom-up approach to leadership, team members express trust and admiration for their
organization, which resonates through every outstanding customer experience. Loyalty can stem from
many things, but in general a loyal customer will associate favorable experiences with a brand
therefore increasing their likelihood to make repeat purchases with that business.
With the right mindset and organizational commitment, increasing customer loyalty is an
attainable goal and one that should be a company priority. Customer loyalty over time guarantees the
future of a business’ profitability. Loyal customers are increasingly valuable the longer that they’re
loyal. Each customer is key to your business. These are the people who are spending money with
you, after all. But they’re also the people who encourage friends and family to do so too. This is why
you need to keep them on your side and keep them spending. You need to Show loyalty to earn
loyalty. On a more personal level, loyalty stands for commitment and dedication to another allowing
respect and trust to flourish. Loyalty is important in both business and our personal lives. Loyalty is
valuable because it allows us to take the risk of predicting the actions. Businesses build customer
loyalty by communicating their values, Continuous improvements, and showing appreciation with a
loyalty program like offering discounts for high-spending customers and give away free items with
multiple purchases.