INDIAN OIL CORPORATION LIMITED CIRCULAR for RETAIL & LPG Ref: HO/XTRAREWARDS/INDANE Date: 08.03.2022 ‘Sub: Campaign for Enrolment of XTRAREWARDS Loyalty Program for Indane Customers + _ XTRAREWARDS is an online loyalty program providing incentives and benefits to the customers on purchase of fuel and lubricants primarily covering the passenger vehicle segment. «With technological improvement and XTRAREWARDS being part of SDMS now, enrolment of XTRAREWARDS Loyalty Program for Indane Customers has been made more convenient. ©The customer onboarding process has been introduced in the Mobile App for Delivery Personnel and this can be done with a simple click of triggering OTP to customer during refill delivery. The OTP shared by customer is construed as the consent to join the XTRAREWARDS loyalty program. * Delivery Personnel are having direct contact with customer at the time of refill delivery and any other LPG related service. At that point of time, customer also will be having some spare time to give details unlike in a Retail Outlet where customers try to finish refuelling and get on with their job quickly. ‘© To boost this campaign of XTRAREWARDS enrolment through a seamless customer experience, Director(M) has approved an incentive scheme for the channel partners and delivery personnel as per details given below: 1. Incentive to the Customer: - a) The customer gets an instant incentive of 50 XTRAREWARDS worth Rs. 15 on getting enrolled through Delivery Personnel app b)_ The customer can login to IndianOil One customer app and manage both LPG and Loyalty relationships. ¢) Customer will acquire 1 XTRAREWARDS point for every Rs 75 spent on fuel and lubricants. d) Customer can pay digitally through Paytm, PhonePe, Google Pay or get customer attendant to enter the registered mobile number on an ITPS PoS Terminal to get the XTRAREWARDS points added. e) _XTRAREWARDS points accrued can be used for redemption across various platforms apart from purchase of LPG, petrol, diesel, and lubes. 2. Incentive to Delivery Personnel: - a) The delivery personnel get an incentive of 50 XTRAREWARDS points worth Rs. 15 once the ‘customer who was enrolled through Delivery Personnel app fuels at the retail outlet and gets the XTRAREWARDS added mentioned in 1(d). This will be done at the end of every monthINDIAN OIL CORPORATION LIMITED CIRCULAR for RETAIL & LPG Ref: HO/XTRAREWARDS/INDANE Date: 08.03.2022 ‘Sub: Campaign for Enrolment of XTRAREWARDS Loyalty Program for Indane Customers b) The top performing 5 delivery personnel under each Indane Divisional office is rewarded every quarter with XTRAREWARDS points worth Rs 5000/-, Rs 4000/-, Rs 3000/-, Rs 2000/- and Rs 1000/- 3. Incentive to Indane Channel Partner: ~ a) Top performing Indane Channel partner in each Indane Divisional Office will be felicitated appropriately by the State Offices. Top 3 Indane Divisional Offices and Top 3 FOs on all India Basis shall be felicitated by respective State Offices. This activity will be done after the conclusion of the campaign. b) The top performing 3 Indane Channel partners on All India Basis shall be rewarded with XTRAREWARDS points worth Rs 1.5 lacs, Rs 1 lac and Rs 0.5 lac subsequent to enrolment of at least 50 lac Indane customers into XTRAREWARDS platform. '® The above incentive campaign shall be continued till the time 1 cr Indane customers are enrolled into XTRAREWARDS platform. © Training for delivery personnel shall be conducted by the XTRAREWARDS facilitators in co ordination with Retail and indane Divisional offices covering the district. * All efforts should be collectively put in to make customers understand the benefits of XTRAREWARDS program and strategize on this campaign. _ barbs Rdnjajh Bhowmick 5. Lakshnfinaraydnan GM (RDI) CGM (LPG-Sales)