No.

of Printed Pages : 4 AMK-01

BACHELOR’S DEGREE PROGRAMME

Term-End Examination
February, 2021

(APPLICATION ORIENTED COURSE)

AMK-01 : MARKETING

Time : 2 hours Maximum Marks : 50

Weightage : 70%

Note : Attempt both Part A and Part B.

PART A
1. Distinguish between any two of the following : 5+5
(a) Micro environment and Macro environment
(b) Convenience goods and Shopping goods
(c) F.O.B. factory price and Freight absorption
price
(d) Functional middlemen and Merchant
middlemen
2. Write short notes on any two of the following : 5+5
(a) Consumer buying process
(b) Reasons for the failure of new products
(c) Promotional mix
(d) Total system approach to physical
distribution
AMK-01 1 P.T.O.
 PART B

Attempt any three of the following questions :

3. Briefly explain the various marketing concepts

and state the process of evolution of these
concepts. 5+5

4. ‘‘There are several accepted packaging strategies

adopted by marketers to promote sales.’’ Explain
them briefly. 10

5. Discuss basic methods of determining the price of

a product. 10

6. Why are different channels of distribution used

for different products ? Explain with examples. 10

7. Explain the personal selling process you follow

when you approach your customers to get orders. 10

AMK-01 2
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AMK-01 3 P.T.O.
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AMK-01 4