1.

See Richard Baldwin, 21st century trade and global trade governance: The WTO’s future, May 8,
2012, and Joost Pauwelyn, The WTO in Crisis: Five Fundamentals reconsidered, June 1, 2012, available
at http://wto.org/english/forums_e/public_forum12_e/public_forum12_e.htm (last visited Sep. 18,
2012).Back to text

2. The Story of Stuff with Annie Leonard, available at http://www.storyofstuff.org/movies-all/story-of-

stuff (last visited Sep. 18, 2012).Back to text

3. These standards, when established, can be used as reference point by the WTO to adjudicate on
cases brought by member countries involving environmental, social, human rights related issues. This
entire movement will also encourage the member countries and their governmental authorities to pay
closer attention to what is truly needed by the international community as a whole.Back to text

4. A detailed analysis on “process versus product” will be reserved for another time, another place.