Business and the Business Environment

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 Table of Contents
Introduction..............................................................................................................................3
Background information of the sub-sector organisations (private, public and
voluntary sectors).................................................................................................................3
Analysis of the internal departments of JD Sports Company working together to meet
its objectives..........................................................................................................................5
Conclusion.................................................................................................................................6
References.................................................................................................................................6

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Introduction
The sports sector has changed abruptly in the past few years in each public, private and
voluntary sector. In terms of the sports industry, private sectors are funded by private capital
and are confined to private memberships only. JD Sports company is a UK-based sports
fashion retail company. The target market of JD sports company is under the 20s though its
footwear tends to attract a broad demographic. JD sports has evidenced a drop in its market
size in the year 2020 than in 2017 due to its launch in the US, thereby the US market acquires
about 30 percent of the yearly revenue of the company in 2021. Sport England is a non-
departmental public entity that comes under media and sports, it ensures to provide a service
that focuses on public welfare. Sport England has invested about $500 million on its projects
where it has earned a total revenue of $18 million. London Community Boxing is a charitable
entity that fuels up the performance of the firm and the social cohesion, it generates about
$500,855 in sales. The present report is based on a detailed analysis of the sports industry to
acquire access to industry perspectives and concepts of high growth sectors.

Background information of the sub-sector organisations (private, public and voluntary

sectors)
JD Sports company deals with branded sports footwear and others combining other
international brands as well including Nike, Puma, and others. JD Sports company has
included various brands including Footpatrol, JD gyms, Mainline, Sizeer, and others. JD
Sports company offers accessories, footwear, and apparels , where they tend to market their
products on its website to promote their services and send e-mails to their potential
consumers to sell their products in a short period. They merchandise these products on e-
commerce portals (O’Regan, 2020). JD Sports has initiated its business operations that are
widely spread across Ireland, Spain, German, Australia, the UK, the US, Canada, and other
leading countries. It has generated higher revenues of about $9.1 billion in 2021 compared to
that in 2020 which was about $8.5 billion. While JD Sports has evidenced a drop in their net
income growth which has dropped by 9 percent in 2021 as compared to that in 2020 (Statista,
2022). The goal of JD Sports is to motivate the current generation through a connection to the
fields of sport, fashion, and music and inspire the consumers at a large scale. It ensures to
focus on consumer satisfaction for which they have aimed for fashionable footwear which
has helped the company to attain a competitive advantage against its competitors. JD sports
stakeholders have different preferences as their interests depend on the business outcomes

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and JD sports experience shifts often thus, the company tries to build strong relationships
with their suppliers, investors, and consumers.
The momentum has been exerted by the higher level of government policies indulging the
UK sports Council and other public entities like Sport England which ensures to offer to
fund. Recently, more people are driven towards taking part in sports activities which have led
to increased pressure on the local services. The Sport England sector has aimed to invest in
sports and physical activities to promote the necessity of physical activities among the
citizens of England. It has also served various opportunities to the people that take an interest
towards participating in sports by eradicating financial issues. As per the view of Copeland et
al., (2020), recently, sports are indulged with several factors which are dependent on
background, financial conditions, gender, and others. This sector has enabled us to tackle
such issues and provide several benefits to the people. It aims to promote movement and
sports by implementing National Lottery funding and grants from various cultural, media,
and digital departments which have led it to become a public entity. The strategy
implemented by the Sport England sector is to help people overcome challenges posed by
unprecedented issues like COVID 19 and provide opportunities to young people. The key
stakeholders of the Sport England sector include National Governing Bodies of Sport,
Country Sports Partnerships, and others for grants which have helped them to execute
corporate governance in this sector. Sport England invests about £ 30 million of National
Lottery into four consecutive National Governing Bodies including football, boxing,
basketball, and other associations England, (2018). This will motivate the potential
participants and athletes to achieve their goals.
London Community Boxing is a charitable entity that aims in providing inclusive access in
the field of boxing where they have focused on raising sustainable participation in the sports
industry Kokolakakis et al., (2019). They emphasise increasing benefits as that will enable
building personal development, confidence, and skills among the potential people. They have
also implemented boxing training sessions to individuals that empower the members of the
community to be vulnerable which in turns, helps to minimise crime cases in the society as
well. According to Pedrini et al., (2021) the sector encourages people from different
backgrounds, age, gender where the LCR group initiates its gym centers in SouthEastern
London and Peckham encourages everyone to join their sessions offering boxing, cardio and
weight lifting where they provide extensive training (Jump and Smithson, 2020). LCB has
successfully been able to achieve a competitive advantage by achieving success at national
levels. LCB has too few employees and has two companies in London where they have

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generated total revenues of $500,824 in sales (Statista, 2022). They also aim to enhance the
benefits of sports and boxing in a diverse society. Their key stakeholders involve local
communities of London, local authorities, athletes, potential individuals, trainers, and
trainees in the boxing sector.

Analysis of the internal departments of JD Sports Company working together to meet

its objectives
JD Sports company aims to initiate its business to grow sustainably in the long run to increase
the shareholder returns via share price performance this in turn, initiates the financial
capability that helps in investing in the sustainability of their business operations. As per the
view of Brown and Pappous, (2018), JD Sports has aimed to meet their consumer demands
for which it has aimed to promote merchandising through innovative technologies that have
led it to become one of the leading brands in the UK. Besides this, JD Sports have also
benefited through 5G technology where the company has been able to serve personalised
products. The finance department of JD Sports company initiates a strategic plan to raise its
sales and generate revenues, the multichannel strategy has helped the firm attain a
competitive advantage during the onset of pandemic where it has generated revenues of about
£300 billion in 2021 which is higher than the preceding years. The retail company has earned
several benefits due to the preferences of consumers that have driven its interests more
towards fashionable sportswear. The strategy has helped the company overcome losses due to
the unprecedented pandemic of COVID 19 and has helped the company to sustain its
business growth in the long run and thus achieve long-term profitability.
Recently, JD Sports has aimed to expand its business through online portals where it has been
able to retain its growth in sales during the lockdown also. The JD Sports company has also
initiated digital marketing in its business strategy which has helped the company to promote
its footwear brand and its products and services to reach consumers at a large scale across the
globe (Fauzi and Othman, 2021). The digital channels have enhanced the sales by 80 percent
compared to that in the previous sales through online stores and store channels. During the
onset of the pandemic, JD Sports has evidenced a resilience in its workforce and a
consistency in the market growth that has helped the company meet its targets via online
selling.
HRM department is another important sector behind the success of JD Sports where the HR
practices have initiated selective recruiting of skilled employees that have worked efficiently
to produce the best fashionable footwear according to the consumers’ needs. Thus, the HR

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strategy has helped in meeting the organisational goals (Soen and Yin, 2019). Besides this,
the company has made efforts in motivating their stakeholders by paying them equally which
has led to better performances and positive employee experiences. The finance structure
helps the company to adopt digital technology in its operations which has helped them retain
consumers worldwide. While the financial department has fueled up the HR practices which
has a positive influence on the productivity of the firm.

Conclusion
Through the above discussion, it can be concluded that there lies a vast difference between
the private, public and local voluntary sectors. The public sector shall evidence a constant
growth in renewing its connection with physical activities as long as the climate favors. JD
Sports being a private sector visualises a growth in its revenues due to efficient digital
marketing and implementation of a multi-channel strategy which has helped the firm to meet
its targets and provide its consumers with its fashionable footwear. The HRM department has
also supported digital technology and selective recruitment policies which has enabled the
firm to retain employees as they have aimed at building strong relationships with their
suppliers and employees. As a result, the internal departments of JD sports have focused on
ensuring customer satisfaction.

References
Brown, C. and Pappous, A., 2018. The organisational performance of national disability sport
organisations during a time of austerity: A resource dependence theory perspective.
International journal of sport policy and politics, 10(1), pp.63-78.
Copeland, R.J., Myers, A., Quirk, H., Crank, H., Broom, D. and Goldsmith, S., 2020.
Evaluation of the Public Health England and Sport England Funded Sport and Exercise
Medicine Pilot in Secondary Care.
England, S., 2018. Active lives. Sport England. Available at: https://www. sportengland.
org/know-your-audience/data/active-lives Accessed on, 14(5), p.20.
Fauzi, D.Z.M. and Othman, M.F., 2021. Product Checker Mobile Application Using
Augmented Reality (SNEAKICKS). Applied Information Technology And Computer Science,
2(2), pp.329-343.

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Jump, D. and Smithson, H., 2020. Dropping your guard: The use of boxing as a means of
forming desistance narratives amongst young people in the criminal justice system. The
International Journal of Sport and Society, 11(2), pp.56-69.
Kokolakakis, T., Gratton, C. and Guenther, G., 2019. The economic value of sport. The
SAGE handbook of sports economics, 18(21).
O’Regan, M., 2020. Merger litigation: recent developments in the Competition Appeal
Tribunal. Competition Law Journal, 19(4), pp.167-189.
Pedrini, L., Brown, D. and Navarini, G., 2021. The antifascist boxing body: Political somatics
in boxe popolare. Ethnography, 22(3), pp.311-333.
Soen, K. and Yin, B., 2019. Customer Behaviour Analysis of E-commerce: What information
can we get from customers' reviews through big data analysis.
Statista, 2022. JD Sports Fashion revenue worldwide 2011-2021 [Online] Available at:
https://www.statista.com/statistics/438812/jd-sports-fashion-revenue/ [Accessed 26 March
2022]