GDS Content Services CoE – assessment

Duration: 2 hours

Activity1: Identify spelling mistakes, grammatical errors, inconsistent use of US and UK spellings,
incorrect or inconsistent punctuation, and inconsistent formatting in the text below. Highlight incorrect text
with a reference number. On page 2, write the reference numbers and the correct text.

Big data and general insurance

Insurers are gradually becoming more technology savvy and big data is increasingly seen as essential for gaining important market and
customer insights. The spectrum of take-up across the industry, however, are varied across lines of businesses. Within personal lines, notably
private motor, big data and analytics are well embedded; by contrast, specialty insurance is at a nasent stage in the use of data and associated
analytics.

Regardless of the line of business, more needs to done to demonstrate the true value of big data for insurers. Many currently see it as a solution
to problmes, rather than as instrumental to the development of new insurance products that better align to customers’ ever changing needs.

For example, with the emergence of telematics, the common approach has been to use big-data to solve the motor insurance problem of
improving profitability by risk selection and pricing. However, the real chalenge is for insurers to use the data across the whole business,
including in the development-of-new-products, with a view to competing on product, price and service rather than just price

Steps for success in analytics

Data used correctly allows businesses to blend analytics and experience to help improve business processes and to develop new or existing
bussiness opportunities. The critically point is to blend analytics and experience.

It is typical for organizations with a hierarchal structures to initiate a big data and analytics project by initially employing data experts to
capture, assess and structure data into a pre-defined, usable format, working alongside IT experts to set up the technology platforms needed to
host, manipulate and analyze the data. Following this, the statiscians can explore the data to find interesting trends and correlations within the
data. However, to drive efficient results, it is critical to set the goal first.

Business-driven analytics

Different board members tend to have different objectives. These goals may be simple, clear and possibly measurable (although rarely directly
measurable); however, they are not always directly applicable to an analytics project. For e.g., the drivers leading to improved profits could
improved risk selection, optimization of pricing and product strategies, cost reductions or better claim management, all of which will have their
own problems and a collection of different analytical paths to explore.

There are several key considerations when thinking thorough an analytical project:

1. Organisational goals,
2. Operationalization of analytical solutions,
3. Likelihood of success,
4. Complexity of analysis;
5. Availability of data.
All of these areas requires input from different areas of the buisness.

Like most business problems, analytics should from part of an iterative journey, which will be a collaborative approach between the analysts
and business owners. The business steakholders will needed to set the agenda and goals while the analysts should translate the business goal
into the analytical approach needed to solve these problems.

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Activity 2: Underline the errors in the following sentences and write down the correct sentences in the
spaces given.

1 The crowd, which gathered outside the actor’s hotel on Friday, were surprisingly well-behaved.

2 People who board at their own risk are also required to take responsibility for his or her belongings.

3 Him and his family like to stay at their vacation house whenever they visit Hawaii.

4 When my cook is away, I have no alternate but to order food.

5 There is always an atmosphere of healthy competition between Tom and I when we play tennis.

6 When one begins to cycle, it’s is important to work on your balance and learn to pedal without hesitation.

7 I like to visit historic places like Taj Mahal.

8 Sarah told Emma that she might be suffering from diverticulitis and that consulting a doctor is a must.

9 Nobody – not even Trevor – were excited about the game.

10 It has been a hectic day. Let me lay down for a nap.

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11 If I was a queen, I’d never have to work.

12 Ellen never liked jogging, lifting weights or to go to a gym.

13 The TV program shows how quick the rocket takes off.

14 Of the two cars I drive, I liked the Mercedes best.

15 While most crew members are mild-mannered, the director is often accused to be too harsh with the artistes.

16 John’s friends always believed their not good at basketball.

17 Neeta complemented me on my dancing skills.

18 Randy said he has not talked to neither Tim or Susan for months.

19 Natalie couldn’t barely understand the instructions.

20 We split the profit between the three of us.

21 The zoo comprises of mammals, birds and reptiles.

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22 Revenues for 2004 were US$14.5b, compared to US$13.1b in 2003.

23 I ensure you that you will get a new sports kit for your next tournament.

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Activity 3: Create content for an internal mailer (max. 300 words) based on the interview transcript below.
Also, create a short post (max. 50 words) about the win to be shared on the company’s internal social media
platform.
Please note:
 Target audience: 7,000 EY employees in the Central and Southeast Europe (CSE) Region.
 The details provided herein are fictitious (including the country name, Molslavia).
 The article should not be in the form of questions and answers.
 Use US spelling.

Interview transcript

1. With which client has EY recently won a deal?

EY has won a deal with Statistics Molslavia, a government agency under the Ministry of Finance.

2. How did EY win this client? What was the key to our success?
We cooperated with population census experts and other specialists and combined a multidisciplinary team adding our advisory competencies — project
management, analytical resources etc. We also have earlier experience and good relationship with the client.

3. Please share a few words about the cross-border or cross-service line teaming.
The team is local, from EY’s Advisory service line. Most of the team members will be from the Performance Improvement team. Our IT subject matter resources
will support in analyzing governmental registries.

4. Was there anything about our approach that might prove useful to other teams in bid situations?
We encourage roping in the best subject matter resources available and teaming up with them. While EY has good project management and coordination
capabilities, we will never be experts in all areas.

5. Why is this win important?

During the project, we would gain an understanding of the most of governmental registries that will be analysed during the project and this leads to further
opportunities. The registry-based population census will be more popular everywhere and, hopefully, we can reuse our experience in other of CSE countries.

6. What will our work involve?

EY will be the coordinator of the project and provide analysts for analysing most of the governmental registries. The project objective is to work out the
methodology for registry-based population census. A lot of theoretical work — working out demography-specific methods will be carried out by our external
partners (Molslavia Institute of Demographics, lawyer and some more foreign experts). EY will participate in analyzing governmental registries to find out
whether the data could be used for the population census.

7. What are the expected fees for this project?

The total fee is EUR400,000. Our proportion is approximately EUR220,000. It will be financed from EU funds.

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