Professional Documents
Culture Documents
College of Business
Nanyang Business School
LEARNING OBJECTIVE
Can your
What kinds of
company detect
crises will your
a crisis in its
company face?
early stages?
How can it
How will it
benefit from a
manage a crisis
crisis after it
if one occurs?
has passed?
Psychological
Communications with
consumers, suppliers, and cultural Integration with
customers and actions strategic planning and
employees in a crisis official policies
Communication Strategic
actions actions