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CASE STUDY ON CORPORATE STRATEGIC

MANAGEMENT FOR SUSTAINABLE GROWTH OF A
TECHNOLOGY STARTUP

Strategies Employed by eN technology Startup.

Financial strategy: Major portion of its financing requirement

is fulfilled by funds from the operations and till date, eN
Technologies has not approached any investor or equity partner
for any funding requirement. In software and services
subscription industry, customer pays upfront payments so
company is enjoying a healthy Cash Flow. At times, eN
Technologies uses statutory dues to meet its working capital
requirements resulting additional 1.5% per month interest and
penalties imposed by government departments time to time. eN
Technologies effectively manages its banking and payroll and
vendor payments through HSBCNet facility, which is
considered among best banking platform worldwide.
 
Marketing strategy: Only Digital Marketing is focused by eN
Technologies to target its customer in last three years through
paid advertising campaigns with Google and Microsoft and
various organic search engine optimization techniques. eN
Technologies has tried many times to enter channel partnership
and affiliate marketing through hiring business development
team but not been very successful till yet. eN Technologies uses
different Social media platforms like face book, you tube,
twitter, pinterest, blogs and news feeds to engage their potential
and existing customers. Remarkable thing about the Social
Media Strategy is that there is no paid push on the social media
platforms. The reason for not going for the paid push could be a
fear of taking up new risk, which is to some extent not
benefiting the company the way it could have otherwise.
“We never tried any unethical advertising methods and approach
like under pop ups and banners to increase our customer
base” says Marketing Director at eN Technologies, Mr. Mohit
Tomar.
 
Growth strategy: eN Technologies introduced new products
and services to increase its market share and customer base and
also enter untapped market like New Zealand and Australia. As
a full-fledged Knowledge Process Outsourcing (KPO) unit, the
company possess the prowess to provide solutions for different
sectors like Business Process Outsourcing Units, Hospitality
Industry, Customer Services, Remote Support B2B and E-
Commerce.
The company provides a huge spectrum of solutions that
includes ERP Development and Implementation, CRM, Dialer
for BPO, E-Commerce Solutions like Payment Gateway
Integration, Mobile App Development, Shopping Cart and Web
Development.
The company is focusing on product development instead of
enlarging the existing tech support business with the help of
strong development team as management view to go ahead with
products rather than services. The products by the company that
have successfully hit the market with the help of experienced
process engineers, designers and technical account managers.

Globalization Strategy: From the day first, eN Technologies

provides its services globally including United States, Canada,
United Kingdom and Ireland etc. and has significant major share
in the global market. The product offering of eN Technologies
worldwide is fully standard product and services, uniform
market approach and integrated competitive moves.