Porter Five Forces

- More Brands in Market, More Threads

- Substitude the existing products with new
- Pressures from supplier, Competition will win when influence the supplier
- Pressure from customer, Competition will win when can give customers' wants
- Competition with competitor in Market is in centre

Product Lifecycle
- Introduction the product in Market, use budge a lot and aware in public
- Growth phase, people like the products
- Maturity phase, Selling improve and arrive maximum achievement
- Decline phase, selling decrease when market change
Define product lifecycle, prepare for all the phases

iPods example, slow improve - Introduction, improve - growth

Strategic group
- Same products gather in groups eg detergents, coffee
- Must know strategic group to take action well

Industry evolution and forecasting

- Emergence same with introduction
- Commercial is not sure at introduction stage
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Research - Analysis - Define

4P - Products, Price, Place, Promotion, Place
7P - People, Physical Evidence, P
Market Matrix